United Kingdom (UK) Easter Market Analysis, Trends, Consumer Attitudes and Buying Dynamics, 2024 Update
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The UK Easter 2024 report forms part of GlobalData’s Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Easter. The report analyses the major players, the main trends, and consumer attitudes.
The proportion of consumers that stated that they bought something for Easter fell in 2024 , as fewer consumers chose to spend on the event. The proportion of Easter shoppers purchasing food & drink held up better than other categories, though did still fall year-on-year. This better performance was due to consumers spontaneously picking up Easter bits, such as chocolate, within their usual trips to grocers and convenience stores.
Key Highlights
Fewer consumers purchased Easter related retail goods, but food & drink held up better, aided by spontaneous purchases
Demand for Easter eggs grows as consumers opt for smaller ticket spend
Easter participation increases as consumers appreciate the long weekend over the religious significance of Easter
Reasons to Buy
Identify the key retailers used by consumers to purchase products for Easter across the various categories.
Understand the key drivers which consumers rate as the most important when choosing which retailers to shop for across different product categories.
Identify the different channels used by consumers to purchase Easter products.
Aldi
Amazon
Argos
ASDA
B&M
B&Q
Boots
Budgens
Card Factory
Cards Direct
Clintons
Co-op
Currys
Dunelm
gardensupplydirect.co.uk
Gettingpersonal
H&M
Home Bargains
Homebase
House of Fraser
Hughes
Iceland
IKEA
Interflora
Lidl
Local garden centre
Local florist
John Lewis & Partners
Marks & Spencer
Matalan
Morrisons
New Look
Ocado
Original Factory Shop
Postmark
Poundland
Poundstretcher
Primark
Sainsbury's
Sephora
Superdrug
Tesco
The Perfume Shop
The Range
TK Maxx
Travis Perkins
Urban Outfitters
Very
Waitrose & Partners
WH Smith
Zara
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