United Kingdom (UK) Father’s Day Market Analysis, Trends, Consumer Attitudes and Buying Dynamics

All the vital news, analysis, and commentary curated by our industry experts.

$2500

Buy Report Download FREE Resources

Published: July 10, 2026 Report Code: GDRT260012OC-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Father's Day 2026 report forms part of GlobalData's Retail Occasions series and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Father's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

The proportion of UK shoppers that purchased at least one item for Father's Day dipped in 2026, after 2025's uplift. Consumers who did buy for the occasion spent more and chose more meaningful gifts, boosting gift penetration across most categories.

Key Highlights

Tesco ranked as the top food & drink retailer across a range of key measures.

Consumers spent more on Father's Day 2026 than in 2025

Value for money was the most important driver for consumers shopping for cards & gift wrap.

Reasons to Buy

Identify the most popular retailers used by consumers to purchase Father's Day products across various categories, and what drives consumers to shop with these retailers.

Understand which fulfilment options used by consumers are the most popular when shopping for Father's Day products across different categories.

Discover how consumers perceive various retailers for Father's Day, including measures such as price, range and interesting products.

Discover what is driving consumers to purchase secondhand items for Father's Day 2026.

Aldi
Amazon
Argos
ASDA
ASOS
B&M
Books4People
Boots
Card Factory
Clarks
Clintons
Co-op
Crocus
Dunelm
E-buyer
Funky Pigeon
Game
H&M
HMV
Home Bargains
House of Fraser
Iceland
IKEA
JD Sports
John Lewis & Partners
Joybuy
Lakeland
Lidl
Marks & Spencer
Matalan
Moonpig
Morrisons
Next
Nike
Notcutts
Pandora
Poundstretcher
Primark
Sainsbury's
Sports Direct
Staples
Superdrug
Swarovski
Tesco
TG Jones
The Perfume Shop
The Range
The Works
Tiffany & Co
TK Maxx
Uniqlo
Waitrose
Waterstones
WH Smith
Zara

THE KEY FINDINGS

Summary of Father's Day 2026

Father's Day spending rises despite fall in participation

Father's Day shoppers seek a personal approach to gifting in 2026

Father's Day at home boosts food & drink spend in 2026

Trend insight – stores

Trend insight – online

Consumer Attitudes

Participation dynamics

Buying dynamics

Financial wellbeing

Father's Day spending

Financing occasion spending

Father's Day spending

Who shoppers bought for

Father's Day activities

Meal choices

Takeaway cuisines

Dining in choices

Father's Day statements

Retailer selection

Retailer ratings – grocers

Retailer ratings – non-food retailers

Retailer drivers by category

Secondhand Father's Day buying dynamics

Consumer Attitudes – Father's Day communication

Father's Day Statements – communication

Food & Drink

Buying dynamics

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Spending

Buying dynamics

GIFTING

Buying dynamics

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Spending

Buying dynamics

CARDS & GIFT WRAP

Buying dynamics

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Buying dynamics

METHODOLOGY

Technical details: consumer survey work

Table

Retailer ratings across key measures – grocers, 2026

Retailer ratings across key measures – non-food retailers, 2026

Father's Day secondhand products purchased, 2026

Percentage point change – top 10 retailers shopped at for Father's Day food & drink, 2025 to 2026

Percentage point change – top 10 retailers most shopped at for Father's Day food & drink, 2025 to 2026

Percentage point change – top 10 retailers consumers switched to for Father's Day food & drink, 2025 to 2026

Products purchased, sweet products, 2025 & 2026

Products purchased, meat & meat-free alternatives, 2025 & 2026

Products purchased, alcoholic drinks, 2025 & 2026

Products purchased, bakery, deserts & puddings, 2025 & 2026

Products purchased, fruit & vegetables, 2025 & 2026

Products purchased, non-alcoholic drinks, 2025 & 2026

Products purchased, frozen foods, 2025 & 2026

Products purchased, breakfast foods, 2025 & 2026

Products purchased, fish, 2025 & 2026

Products purchased, delicatessen products, 2025 & 2026

Food & drink products bought on impulse, 2025 & 2026

Percentage point change – top 10 retailers shopped at for Father's Day gifts, 2025 to 2026

Products purchased, food & drink gifts, 2025 & 2026

Retailers used, food & drink gifts, 2025 & 2026

Products purchased, clothing, 2025 & 2026

Retailers used, clothing, 2025 & 2026

Products purchased, accessories & footwear, 2025 & 2026

Retailers used, accessories & footwear, 2025 & 2026

Products purchased, fine jewellery & watches, 2025 & 2026

Retailers used, fine jewellery & watches, 2025 & 2026

Products purchased, grooming & personal care, 2025 & 2026

Retailers used, grooming & personal care, 2025 & 2026

Products purchased, homewares, 2025 & 2026

Retailers used, homewares, 2025 & 2026

Products purchased, experience, 2025 & 2026

Products purchased, electricals, 2025 & 2026

Products purchased, flowers & plants, 2025 & 2026

Retailers used, flowers & plants, 2025 & 2026

Products purchased, vouchers & money, 2025 & 2026

Products purchased, stationery, 2025 & 2026

Retailers used, stationery, 2025 & 2026

Products purchased, DIY & home improvements, 2025 & 2026

Retailers used, DIY & home improvements, 2025 & 2026

Products purchased, outdor gardening fits, 2025 & 2026

Retailers used, outdoor gardening gifts, 2025 & 2026

Gift products bought on impulse, 2025 & 2026

Gift products personalised, 2025 & 2026

Average spend on cards & gift wrap, 2025 & 2026

Percentage point change – top 10 retailers shopped at for Father's Day cards & gift wrap, 2025 to 2026

Products purchased, cards, 2025 & 2026

Retailers used, cards, 2025 & 2026

Products purchased, gift wrap, 2025 & 2026

Retailers used, gift wrap, 2025 & 2026

Cards & gift wrap products bought on impulse, 2025 & 2026

Figures

Father's Day participation penetration, 2024, 2025 & 2026

Father's Day shopper penetration, 2024, 2025 & 2026

Father's Day shopper profile, 2026

Father's Day retail penetration, 2024, 2025 & 2026

Father's Day leisure penetration, 2024, 2025 & 2026

Financial wellbeing compared to last year, 2025 & 2026

Father's Day spending compared to last year, 2025 & 2026

How consumers financed Father's Day spending compared to last year, 2025 & 2026

How consumers split Father's Day spending between retail & leisure, 2026

Father's Day activities undertaken, 2026

Father's Day meal choices, 2026

Father's Day takeaway cuisines, 2026

Father's Day dining in choices, 2025 & 2026

Net agreement with statements about Father's Day 2026

Agreement and disagreement with statements about Father's Day 2026, and change on 2025

Which retailer did the best job of promoting or communicating deals for Father's Day 2026

What's driving retailer selection, summary, 2026

Father's Day secondhand purchase penetration, 2026

Reasons for shopping secondhand, 2026

Reasons for not shopping secondhand, 2026

Food & drink penetration, 2024, 2025 & 2026

Retailers shopped at for food & drink, 2025 & 2026

Retailers most shopped at for food & drink, 2025 & 2026

What’s driving retailer selection among food & drink shoppers 2026, and change on 2025

Consumers switching from their usual main food & drink retailer, 2024, 2025 & 2026

Retailers consumers switched to, 2025 & 2026

Consumers using each channel for food & drink, 2025 & 2026

Consumers using each store type for food & drink, 2025 & 2026

Consumers using each device for food & drink purchases, 2025 & 2026

Consumers using each fulfilment option for food & drink, 2025 & 2026

Father’s Day food & drink average spend by retailer 2026, and change on 2025

Sweet products penetration, 2026 (by demographic) and 2024 & 2025 penetration

Meat & meat-free alternatives penetration, 2026 (by demographic) and 2024 & 2025 penetration

Alcoholic beverages penetration, 2026 (by demographic) and 2024 & 2025 penetration

Bakery, deserts & puddings penetration, 2026 (by demographic), and 2024 & 2025 penetration

Fruit & vegetables penetration, 2026 (by demographic) and 2024 & 2025 penetration

Non-alcoholic drinks penetration, 2026 (by demographic) and 2024 & 2025 penetration

Frozen foods penetration, 2026 (by demographic) and 2024 & 2025 penetration

Breakfast foods penetration, 2026 (by demographic) and 2024 & 2025 penetration

Fish penetration, 2026 (by demographic) and 2024 & 2025 penetration

Ready meals & meal deals products penetration, 2026 (by demographic) and 2024 & 2025 penetration

Delicatessen products penetration, 2026 (by demographic) and 2024 & 2025 penetration

Planned/impulse purchases, food & drink, 2026

Gifts overall penetration, 2024, 2025 & 2026

Retailers shopped at for gifts, 2025 & 2026

What’s driving retailer selection among gift shoppers 2026, and change on 2025

Consumers using each channel for gifts, 2025 & 2026

Consumers using each physical store type for gifts, 2025 & 2026

Consumers using each device for gifts, 2025 & 2026

Consumers using each fulfilment option for gifts, 2025 & 2026

Father's Day gifts average spend 2026, and change on 2025

Food & drink gifts penetration, 2026 (by demographic) and 2024 & 2025 penetration

Clothing penetration, 2026 (by demographic) and 2024 & 2025 penetration

Accessories & footwear penetration, 2026 (by demographic) and 2024 & 2025 penetration

Fine jewellery & watches penetration, 2026 (by demographic) and 2024 & 2025 penetration

Grooming & personal care, 2026 (by demographic) and 2024 & 2025 penetration

Homewares penetration, 2026 (by demographic) and 2024 & 2025 penetration

Experience gifts penetration, 2026 (by demographic) and 2024 & 2025 penetration

Electricals penetration, 2026 (by demographic) and 2024 & 2025 penetration

Entertainment penetration, 2026 (by demographic) and 2024 & 2025 penetration

Flowers & plants penetration, 2026 (by demographic) and 2024 & 2025 penetration

Vouchers & money penetration, 2026 (by demographic) and 2024 & 2025 penetration

Stationery penetration, 2026 (by demographic) and 2024 & 2025 penetration

Books penetration, 2026 (by demographic) and 2024 & 2025 penetration

DIY & home improvements penetration, 2026 (by demographic) and 2024 & 2025 penetration

Outdoor gardening penetration, 2026 (by demographic) and 2024 & 2025 penetration

Sports penetration, 2026 (by demographic) and 2024 & 2025 penetration

Planned/impulse purchases, gifts, 2025 & 2026

Personalised products, gifts, 2025 & 2026

Cards & gift wrap penetration, 2026 (by demographic) and 2024 & 2025 penetration

Retailers shopped at for cards & gift wrap, 2025 & 2026

Who consumers bought Father's Day cards for, 2026

What’s driving retailer selection among cards & gift wrap shoppers 2026, and change on 2025

Consumers using each channel for cards & gift wrap, 2025 & 2026

Consumers using each store type for cards & gift wrap, 2025 & 2026

Consumers using each device for cards & gift wrap purchases, 2025 & 2026

Consumers using each fulfilment option for cards & gift wrap, 2025 & 2026

Cards penetration, 2026 (by demographic) and 2024 & 2025 penetration

Gift wrap penetration, 2026 (by demographic) and 2024 & 2025 penetration

Planned/impulse purchases, cards & gift wrap, 2025 & 2026

Proportion of consumers that personalised cards, 2025 & 2026

United Kingdom (UK) Father’s Day Market Analysis, Trends, Consumer Attitudes and Buying Dynamics standard reports

Currency USD

Single User

$2,500

Can be used by individual purchaser only

Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

United Kingdom (UK) Father’s Day Market Analysis, Trends, Consumer Attitudes and Buying Dynamics was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

Assess the relevance of the report
Evaluate the quality of the report
Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Retail reports

Retail

UK Valentine's Day: Trends, Consumer Behaviour, Category Performance and Retail…

Retail

United Kingdom (UK) Mother’s Day Market Analysis, Trends, Consumer Attitudes…

Retail

United Kingdom (UK) Easter Market: Trends Analysis, Consumer Attitudes and…

Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United Kingdom (UK) Father’s Day Market Analysis, Trends, Consumer Attitudes and Buying Dynamics in real time.

Access a live United Kingdom (UK) Father’s Day Market Analysis, Trends, Consumer Attitudes and Buying Dynamics dashboard for 12 months, with up-to-the-minute insights.
Fuel your decision making with real-time deal coverage and media activity.
Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.

Tell me more

Reports

Reports by Sector

Report Type

United Kingdom (UK) Father’s Day Market Analysis, Trends, Consumer Attitudes and Buying Dynamics

Key Highlights

Reasons to Buy

Table of Contents

Table

Figures

Undecided about purchasing this report?

Get in touch to find out about multi-purchase discounts

Sample Report

Below is a sample report to understand what you are buying

Related reports