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United Kingdom (UK) Fathers Day 2022 – Analyzing Market, Trends, Consumer Attitudes and Major Players

Pages: 111 Published: July 07, 2022 Report Code: GDCS220007OC

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Father’s Day has not recovered to the same extent as Mother’s Day this year compared to pre-pandemic as this occasion has occurred as the cost-of-living crisis continues to ramp up. The United Kingdom (UK) Father’s Day retail occasions report offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father’s Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

The UK Father’s Day Market: Key Findings

  • Rising prices has limited consumers’ disposable income left to spend on this occasion and price was a more important factor in driving retailer selection in food & drink and gifts this year as consumers sought to make savings where possible. Consequently, more people stated that they shopped at a discounter, Home Bargains, for food & drink and gifts this year.
  • Father’s Day gifting penetration has finally bounced back to pre-pandemic levels. The main driver was the increase of purchases in cheaper gifting categories such as food & drink, grooming & personal care, and vouchers & money.
  • Cards & gift wrap were the worst-performing category this year, as penetration fell to just over 60%. This fall was driven by the downward trend in card purchases, as consumers continue to prioritize gifts.
  • Tesco has an opportunity to further extend its dominance over the occasion as it has taken steps by investing in non-food including expanding its home ranges which will have appealed to Father’s Day shoppers given that spend on DIY & home improvement, outdoor gardening products, homewares, and flowers & plants was up this year.

Key Segments in the UK Father’s Day Market

The key segments of the UK Father’s Day market are food & drink, gifts, and cards & gift wrap.

Food & drink

This segment is further divided into nine categories: treats, fresh meat & meat alternatives, alcoholic drinks, fruit & vegetables, breakfast foods, non-alcoholic drinks, fish, delicatessen products, and ready meals & meal deals. Tesco was the most preferred retailer for purchasing food & drink items followed by ASDA and Sainsbury’s. The top 3 preferred stores for purchasing food & drink items were supermarkets, convenience store retailers, and department stores. Moreover, the most preferred device for purchasing food & drink items was mobile followed by tablets and laptops/desktops.

Gifts

This segment is further divided into sixteen categories: food & drink gifts, clothing, accessories & footwear, fine jewelry & watches, grooming & personal care, homewares, books, entertainment, vouchers & money, electricals, stationery, flowers & plants, sports, experience, outdoor gardening products, and DIY & home improvement. Tesco was the most preferred retailer for purchasing gifts followed by Amazon and ASDA. Supermarkets were the most preferred store type for purchasing gifts followed by convenience store retailers, and department stores. Moreover, the most preferred device for purchasing gifts was the laptop/desktop followed by mobile and tablets.

Cards & gift wrap

This segment is further divided into two categories: cards and gift wrap & accessories. Card Factory was the most preferred retailer for purchasing cards & gift wrap followed by Tesco and ASDA. Supermarkets were the most preferred store type for purchasing cards & gift wrap followed by value & discount retailers and general merchandisers. Furthermore, devices like mobile, laptops/desktops, and tablets were used for purchasing them.

The UK Father’s Day Market Analysis by Segments

The UK Father’s Day Market Analysis by Segments

For more segment insights, download a free report sample

Market Report Overview

Key segments Food & Drink, Gifts, and Cards & Gift Wrap

Reasons to Buy

  • Use our in-depth consumer insight to learn which areas within Father’s Day shopping are most important to ensure that product offers to cater to the needs and wants of customers.

  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money, and delivery options in order to maximise sales potential.

  • Discover which retailers are perceived as having the best Father’s Day communications, to develop engaging marketing campaigns.

Key Players

Aldi

Amazon

American Golf

Argos

ASDA

ASOS

B&M

Boots

Card Factory

Clintons

Co-op

Cotswold Outdoor

Disney Store

Dunelm

Ernest Jones

Funkypigeon

GAME

Gardensupplydirect.co.uk

H&M

H. Samuel

HMV

Home Bargains

IKEA

JD Sports

JML Direct

John Lewis & Partners

Lidl

Londis

Marks & Spencer

Matalan

Moonpig

Morrisons

MusicMagpie

Next

Nike

Oliver Bonas

Poundland

Poundstretcher

Primark

Ryman

Sainsbury’s

Sports Direct

Superdrug

Tesco

The Book Depository

The Book People

The Perfume Shop

The Range

The Works

Thomas Sabo

TK Maxx

Topps Tiles

Trespass

Waitrose & Partners

Warren James

Watchshop.com

Waterstones

WH Smith

Wickes

Wilko

Table of Contents

Table of Contents

THE KEY FINDINGS

The Key Findings

Mother’s Day vs Father’s Day spending

Father’s Day has not fully recovered to pre-pandemic levels in 2022 as the cost-of-living crisis impacts spend

Gifting bounces back to levels not seen since the COVID-19 pandemic, though consumers are concerned about price

Shoppers continued to prioritise gifts over cards for Father’s Day 2022

Trend insight – stores

Trend insight – online

CONSUMER ATTITUDES

Buying dynamics

Financial wellbeing

Father’s Day spending

Financing spending

Father’s Day activities

Meal choices

Takeaway cuisines

Dining in choices

Father’s Day statements

Retailer selection

Retailer ratings – grocers

Retailer ratings – non-food retailers

Opting out of Father’s Day communications

Father’s Day statements

SEASONAL FOOD & DRINK

Buying dynamics

Retailers used

Retailer selection

Buying dynamics

Retailer used

Channel usage

Store type

Device usage

Fulfilment

Average spend

Buying dynamics

GIFTS

Buying dynamics

Retailers used

Recipient

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Average spend

Buying dynamics

CARDS & GIFT WRAP

Buying dynamics

Retailers used

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Buying dynamics

METHODOLOGY & CONTACTS

Technical details: Consumer survey work

List of Tables

List of Tables

Retailer ratings across key measures – grocers, 2022

Retailer ratings across key measures – non-food retailers, 2022

Products purchased – treats, 2021 & 2022

Products purchased – fresh meat & vegetarian alternatives, 2021 & 2022

Products purchased – alcoholic drinks, 2021 & 2022

Products purchased – fruit & vegetables, 2021 & 2022

Products purchased – breakfast foods, 2022

Products purchased – non-alcoholic drinks, 2021 & 2022

Products purchased – fish, 2021 & 2022

Products purchased – delicatessen products, 2021 & 2022

Products purchased – ready meals & meal deals, 2021 & 2022

Products purchased – food & drink gifts, 2021 & 2022

Retailers used – food & drink gifts, 2021 & 2022

Products purchased – clothing, 2021 & 2022

Retailers used – clothing, 2021 & 2022

Products purchased – accessories & footwear, 2021 & 2022

Retailers used – accessories & footwear, 2021 & 2022

Products purchased – fine jewellery & watches, 2021 & 2022

Retailers used – fine jewellery & watches, 2021 & 2022

Products purchased – grooming & personal care, 2021 & 2022

Retailers used – grooming & personal care, 2021 & 2022

Products purchased – homewares, 2021 & 2022

Retailers used – homewares, 2021 & 2022

Products purchased – books, 2021 & 2022

Retailers used – books, 2021 & 2022

Products purchased – entertainment, 2021 & 2022

Retailers used – entertainment, 2021 & 2022

Products purchased – vouchers & money, 2021 & 2022

Products purchased – electricals, 2021 & 2022

Retailers used – electricals, 2021 & 2022

Products purchased – stationery, 2021 & 2022

Retailers used – stationery, 2021 & 2022

Products purchased – flowers & plants, 2021 & 2022

Retailers used – flowers & plants, 2021 & 2022

Products purchased – sports, 2021 & 2022

Retailers used – sports, 2021 & 2022

Products purchased – experience, 2021 & 2022

Retailers used – experience, 2021 & 2022

Products purchased – outdoor gardening products, 2021 & 2022

Retailers used – outdoor gardening products, 2021 & 2022

Products purchased – DIY & home improvement, 2021 & 2022

Retailers used – DIY & home improvement, 2021 & 2022

Products purchased – cards, 2021 & 2022

Retailers used – cards, 2021 & 2022

Products purchased – gift wrap & accessories, 2021 & 2022

Retailers used – gift wrap & accessories, 2021 & 2022

List of Figures

List of Figures

Overall Mother’s Day vs Father’s Day spend on retail and leiure, 2019 vs 2022

Father’s Day 2022 shopper penetration (by demographic and by region) & 2021 shopper penetration

Father’s Day 2022 shopper profile, by demographic & by region & 2021, 2020 shopper penetration

Father’s Day 2022 retail penetration (by demographic and by region) & 2021, 2020 retail shopper penetration

Father’s Day 2022 leisure penetration (by demographic and region)

Financial wellbeing compared to last year, 2021 & 2022

Father’s Day total spending compared to last year, 2021 & 2022

How consumers financed Father’s Day spending, 2021 & 2022

Father’s Day spending on retail & leisure, 2021 & 2022

Father’s Day activities undertaken, 2022

Father’s Day meal choices, 2021 & 2022

Father’s Day takeaway cuisines, 2021 & 2022

Father’s Day dining in choices, 2021 & 2022

Agreement and disagreement statements about Father’s Day, 2022, and ppt change on 2021

Retailers that did the best job of promoting Father’s Day, 2021, and ppts change on 2021

Whether consumers were offered the option to opt out of Father’s Day communications (by demographic), 2022 and overall for 2021

Whether consumers opted out of Father’s Day communications (by demographic), 2021 and overall for 2019

Agreement statements about Father’s Day communications, 2022, and ppt change on 2021

Father’s Day food & drink penetration overall and by demographic, 2022 and overall for 2021, 2020

Where consumers shopped for food & drink, 2021 & 2022, and ppt change on 2021

Where consumers shopped most at for food & drink, 2021 & 2022, and ppt change on 2021

What’s driving retailer selection (food & drink), 2022

Consumers using each channel for purchasing food & drink (browsed & purchased), 2022

Consumers using each physical store type for purchasing food & drink (browsed & purchased), 2022

Consumers using each device for purchasing food & drink (browsed & purchased), 2022

Fulfilment options for food & drink purchases made online, 2021 & 2022

Average spend on food & drink by retailer shopped at, 2022, and change on 2021 (£)

Father’s Day 2021 treats penetration (by demographic) & 2021, 2020 treats penetration

Father’s Day 2022 fresh meat & vegetarian alternatives penetration (by demographic) & 2021, 2020 fresh meat & vegetarian alternatives penetration

Father’s Day 2022 alcoholic drinks penetration (by demographic) & 2021, 2020 alcoholic drinks penetration

Father’s Day 2022 fruit & vegetables penetration (by demographic) & 2021, 2020 fruit & vegetables penetration

Father’s Day 2021 breakfast penetration (by demographic) & 2021 breakfast penetration

Father’s Day 2022 non-alcoholic drinks penetration (by demographic) & 2021, 2020 non-alcoholic drinks penetration

Father’s Day 2022 fish penetration (by demographic) & 2021, 2020 fish penetration

Father’s Day 2022 delicatessen products penetration (by demographic) & 2021, 2020 delicatessen products penetration

Father’s Day 2022 ready meals & meal deals penetration (by demographic) & 2021, 2020 ready meals & meal deals penetration

Planned/impulse purchases (overall food & drink), 2021 & 2022

Planned/impulse purchases (food & drink categories), 2021 & 2022

Father’s Day gifts penetration overall and by demographic, 2022 and overall for 2021, 2020

Where consumers shopped for gifts, 2021 & 2022, and ppt change on 2021

Who consumers bought Father’s Day gifts for, 2022, and ppt change on 2021

What’s driving retailer selection (gifts), 2022

Consumers using each channel for purchasing gifts (browsed & purchased), 2022

Consumers using each physical store type for purchasing gifts (browsed & purchased), 2022

Consumers using each device for purchasing gifts (browsed & purchased), 2022

Fulfilment options for gifts purchases made online, 2021 & 2022

Average spend on gifting categories, 2022, and change on 2021 (£)

Father’s Day 2022 food & drink gifts (by demographic) & 2021, 2020 food & drink gifts penetration

Father’s Day 2022 clothing penetration (by demographic) & 2021, 2020 clothing penetration

Father’s Day 2022 accessories & footwear penetration (by demographic) & 2021, 2020 accessories & footwear penetration

Father’s Day 2022 fine jewellery & watches penetration (by demographic) & 2021, 2020 fine jewellery & watches penetration

Father’s Day 2022 grooming & personal care (by demographic) & 2021, 2020 grooming & personal care penetration

Father’s Day 2022 homewares penetration (by demographic) & 2021, 2020 homewares penetration

Father’s Day 2022 books penetration (by demographic) & 2021, 2020 books penetration

Father’s Day 2022 entertainment penetration (by demographic) & 2021, 2020 entertainment penetration

Father’s Day 2022 vouchers & money penetration (by demographic) & 2021, 2020 vouchers & money penetration

Father’s Day 2022 electricals penetration (by demographic) & 2021, 2020 electricals penetration

Father’s Day 2022 stationery penetration (by demographic) & 2021, 2020 stationery penetration

Father’s Day 2022 flowers & plants penetration (by demographic) & 2021, 2020 flowers & plants penetration

Father’s Day 2022 sports penetration (by demographic) & 2021, 2020 sports penetration

Father’s Day 2022 experience penetration (by demographic) & 2021, 2020 experience penetration

Father’s Day 2022 outdoor gardening products penetration (by demographic) & 2021, 2020 outdoor gardening products penetration

Father’s Day 2022 DIY & home Improvement penetration (by demographic) & 2021, 2020 DIY & home Improvement penetration

Planned/impulse purchases (overall gifts), 2021 & 2022

Planned/impulse purchases (gift categories), 2021 & 2022

Personalisation (overall gifts), 2021 & 2022

Personalisation (gift categories), 2021 & 2022

Father’s Day cards & gift wrap penetration overall and by demographic, 2022 and overall for 2021, 2020

Where consumers shopped for cards & gift wrap 2022, and ppts change on 2021

What’s driving retailer selection (cards & gift wrap), 2022, and ppt change on 2021

Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2022

Consumers using each physical store type for purchasing cards & gift wrap (browsed & purchased), 2022

Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2022

Fulfilment options for cards & gift wrap purchases made online, 2021 & 2022

Father’s Day 2022 cards penetration (by demographic) & 2021, 2020 penetration

Father’s Day 2022 gift wrap & accessories penetration (by demographic) & 2021, 2020 penetration

Planned/impulse purchases (overall card & gift wrap), 2021 & 2022

Planned/impulse purchases (card & gift wrap products), 2021 & 2022

Personalisation (overall cards), 2021 & 2022

Proportion of consumers that stated that the ability to personalise a card was important, 2022

Personalisation (card products), 2021 & 2022

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