United Kingdom (UK) Father’s Day Market Analysis, Trends, Consumer Attitudes, Buying Dynamics and Key Players, 2023 Update

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UK Father’s Day Market Report Overview

Experience gifts continue to rise in popularity for Father’s Day occasions in the UK. The proportion of consumers that stated they financed their Father’s Day and Mother’s Day spending using Buy Now Pay Later options. Buy Now Pay Later (BNPL) finance options were more popular for Father’s Day 2023 than they were for Mother’s Day this year, with more than 9% of shoppers using this payment option to finance their spending on this occasion. Less affluent consumers preferred to spread the cost of their purchases, without the financial burden of an upfront cost.

The United Kingdom (UK) Father’s Day retail occasions report offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father’s Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

Key Segments ·       Food & Drink

·       Gifts

·       Cards & Gift Wrap

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The UK Father’s Day Market: Key Findings

  • Father’s Day participation and penetration, including retail and leisure, fell short of Mother’s Day. Although, both are regaining post the pandemic, Mother’s Day has once again proven more resilient.
  • Despite most shoppers disagreeing that they would rather send a card over a present, this translated to a few consumers who reported buying a gift for Father’s Day, a discrepancy suggesting that consumers find difficulty in selecting a gift for fathers who may be less clear about their wish lists.
  • Many consumers are struggling to shop for gifts for Father’s Day, and most of the consumers agree that retailers do not offer inspiring/imaginative Father’s Day gift ranges. In contrast, this struggle was not observed on Mother’s Day 2023 as most consumers disagreed that retailers do not do enough to provide gift inspiration for Mother’s Day.
  • While retailers provide sufficient gift inspiration for consumers shopping for Mother’s Day, retailers need to do more to inspire gift ideas for fathers who give less direction regarding presents.

Key Segments in the UK Father’s Day Market

The key segments of the UK Father’s Day market are food & drink, gifts, and cards & gift wrap.

UK Father’s Day Market - Food & Drink

This segment is further divided into treats, meat & meat alternatives, alcoholic drinks, fruit & vegetables, breakfast foods, non-alcoholic drinks, fish, delicatessen products, bakery, deserts & puddings, and ready meals & meal deals. Tesco was the most preferred retailer for purchasing food & drink items. The top preferred stores for purchasing food & drink items were supermarkets and convenience store retailers. Moreover, the most preferred device for purchasing food & drink items was mobile followed by tablets and laptops/desktops.

UK Father’s Day Market - Gifts

This segment is further divided into fine jewelry & watches, food & drink gifts, clothing, accessories & footwear, grooming & personal care, homewares, and books among others. Tesco was the most preferred retailer for purchasing gifts followed by Amazon and ASDA. Supermarkets were the most preferred store type for purchasing gifts followed by department stores. Moreover, the most preferred device for purchasing gifts was the mobile followed by laptops/desktops and tablets.

UK Father’s Day Market - Cards & Gift Wrap

This segment is further divided into cards and gift wrap & accessories. Card Factory was the most preferred retailer for purchasing cards & gift wrap followed by Tesco and ASDA. Supermarkets were the most preferred store type for purchasing cards & gift wrap followed by general merchandisers. Furthermore, devices like mobile, laptops/desktops, and tablets were used for purchasing them.

The UK Father’s Day Market Analysis by Segments, 2023 (%)

The UK Father’s Day Market Analysis by Segments, 2023 (%)

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Segments Covered in the Report

UK Father’s Day Market Segments Outlook (2023)

  • Food & Drink
  • Gifts
  • Cards & Gift Wrap

Key Highlights

Despite Father’s Day penetration and participation resurged last year post-Covid, it has fallen again due to the cost-of-living crisis as the majority of shoppers feel financially worse off this year.

Experience gifts continue to rise in popularity, but otherwise consumers look for more differentiated gift ranges for male recipients as customers value markedly different gifts for Father’s Day compared to for Mother’s Day.

Many consumers are struggling to shop for gifts for Father’s day, so prioritising an inspiring display of gifting options is crucial, such as Tesco, who ranked highest among consumers for its Father’s Day display, range, price and quality.

Reasons to Buy

  • Use our in-depth consumer insight to learn which areas within Father’s Day shopping are most important to ensure that product offers cater to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money, and delivery options in order to maximize sales potential.
  • Discover which retailers are perceived as having the best Father’s Day communications, to develop engaging marketing campaigns.
  • See which gifting products have been growing in popularity to optimize marketing campaigns.
  • Understand how consumers feel about personalized products instore and online to optimize services and convert customers

Aldi
Amazon
Argos
ASDA
B&M
Boots
Card Factory
Clintons
Co-op
Dobbies
Evans Cycles
Footasylum
Funkypigeon
GAME
Goldsmiths
Gymshark
H&M
H. Samuel
Halfords
HMV
Home Bargains
IKEA
Interflora
JD Sports
JML
John Lewis & Partners
Lidl
Marks & Spencer
Matalan
Moonpig
Morrisons
Mr. Porter
Next
Nike
Original Factory Shop
Poundland
Poundstretcher
Primark
Sainsbury's
Savers
Sports Direct
Superdrug
Tesco
Tiffany co
The Book Depository
The Fragrance Shop
The Perfume Shop
The Range
The Wordery
The Works
TK Maxx
Travis Perkins
Very
Waitrose & Partners
Warren James
Waterstones
WH Smith
Wilko
Zavvi.com

Table of Contents

  • 1. Key findings

    • 1.1. Chart of the month – Chart of the month – Buy Now Pay Later increases for Father’s Day spend
    • 1.2. Headlines
    • 1.3. Trend insight – stores
    • 1.4. Trend insight – online

  • 2. Consumer attitudes

    • 2.1. Penetration, financing attitudes and key retailer analysis

  • 3. Food & drink

    • 3.1. Penetration, financing attitudes and key retailer analysis

  • 4. Gifts

    • 4.1. Penetration, financing attitudes and key retailer analysis

  • 5. Cards & gift wrap

    • 5.1. Penetration, financing attitudes and key retailer analysis

  • 6. Methodology

Table

Retailer ratings across key measures – grocers, 2023

Retailer ratings across key measures – non-food retailers, 2023

Products purchased – treats, 2022 & 2023

Products purchased – fresh meat & vegetarian alternatives, 2022 & 2023

Products purchased – alcoholic drinks, 2022 & 2023

Products purchased – fruit & vegetables, 2022 & 2023

Products purchased – non-alcoholic drinks, 2023

Products purchased – breakfast foods, 2022 & 2023

Products purchased – fish, 2022 & 2023

Products purchased – delicatessen products, 2022 & 2023

Products purchased – ready meals & meal deals, 2022 & 2023

Products bought on impulse (%), 20234, 2022 & ppt change on 2022

Products purchased – food & drink gifts, 2022 & 2023

Retailers used – food & drink gifts, 2022 & 2023

Products purchased – clothing, 2022 & 2023

Retailers used – clothing, 2022 & 2023

Products purchased – accessories & footwear, 2022 & 2023

Retailers used – accessories & footwear, 2022 & 2023

Products purchased – fine jewellery & watches, 2022 & 2023

Retailers used – fine jewellery & watches, 2022 & 2023

Products purchased – homewares, 2022 & 2023

Retailers used – homewares, 2022 & 2023

Products purchased – grooming & personal care, 2022 & 2023

Retailers used – grooming & personal care, 2022 & 2023

Products purchased – entertainment, 2022 & 2023

Retailers used – entertainment, 2022 & 2023

Products purchased – stationery, 2022 & 2023

Retailers used – stationery, 2022 & 2023

Products purchased – books, 2022 & 2023

Retailers used – books, 2022 & 2023

Products purchased – vouchers & money, 2022 & 2023

Retailers used – vouchers & money, 2022 & 2023

Products purchased – electricals, 2022 & 2023

Retailers used – electricals, 2022 & 2023

Products purchased – experience, 2022 & 2023

Retailers used – experience, 2022 & 2023

Products purchased – flowers & plants, 2022 & 2023

Retailers used – flowers & plants, 2022 & 2023

Products purchased – DIY & home improvement, 2022 & 2023

Retailers used – DIY & home improvement, 2022 & 2023

Products purchased – sports, 2022 & 2023

Retailers used – sports, 2022 & 2023

Products purchased – outdoor gardening products, 2022 & 2023

Retailers used – outdoor gardening products, 2022 & 2023

Products purchased – cards, 2022 & 2023

Retailers used – cards, 2022 & 2023

Products purchased – gift wrap & accessories, 2022 & 2023

Retailers used – gift wrap & accessories, 2022 & 2023

Products bought on impulse (overall card and gift wrap products and by category), 2022 & 2023, and ppt change on 2022

Personalisation (overall cards and by category), 2022 & 2023, and ppt change on 2022

Proportion of consumers that stated that the ability to personalise a card was important, 2022 & 2023, and ppt change on 2022

Figures

Chart of the month – Buy Now Pay Later increases for Father’s Day spend compared to Mother’s Day 2023

Father’s Day 2023 participation penetration (by demographic and by region)

Father’s Day 2023 shopper penetration (by demographic and by region) & 2022 shopper penetration

Father’s Day 2023 shopper profile, by demographic & by region & 2022, 2021 shopper penetration

Father’s Day 2023 retail penetration (by demographic and by region) & 2022, 2021 retail shopper penetration

Father’s Day 2023 leisure penetration (by demographic and region)

Financial wellbeing compared to last year, 2022 & 2023

Father’s Day total spending compared to last year, 2022 & 2023

How consumers financed Father’s Day spending, 2022 & 2023

Father’s Day spending on retail & leisure, 2022 & 2023

Father’s Day activities undertaken, 2023

Father’s Day meal choices, 2022 & 2023

Father’s Day takeaway cuisines, 2022 & 2023

Father’s Day dining in choices, 2022 & 2023

Agreement and disagreement statements about Father’s Day, 2023, and ppt change on 2022

Retailers that did the best job of promoting Father’s Day, 2022, and ppts change on 2022

Whether consumers were offered the option to opt out of Father’s Day communications (by demographic), 2023 and overall for 2022

Whether consumers opted out of Father’s Day communications (by demographic), 2022 and overall for 2019

Agreement statements about Father’s Day communications, 2023, and ppt change on 2022

Retailer drivers by category 2023 (food & drink, gifting, cards and gift wrap)

Father’s Day food & drink penetration overall and by demographic, 2023 and overall for 2022, 2021

Where consumers shopped for food & drink, 2022 & 2023, and ppt change on 2022

Where consumers shopped most at for food & drink, 2022 & 2023, and ppt change on 2022

What’s driving retailer selection (food & drink), 2023

Consumers switching from their usual main retailer

Retailers consumers switched to

Consumers using each channel for purchasing food & drink (browsed & purchased), 2023

Consumers using each physical store type for purchasing food & drink (browsed & purchased), 2023

Consumers using each device for purchasing food & drink (browsed & purchased), 2023

Fulfilment options for food & drink purchases made online, 2022 & 2023

Average spend on food & drink by retailer shopped at, 2023, and change on 2022 (£)

Father’s Day 2022 treats penetration (by demographic) & 2022, 2021 treats penetration

Father’s Day 2023 fresh meat & vegetarian alternatives penetration (by demographic) & 2022, 2021 fresh meat & vegetarian alternatives penetration

Father’s Day 2023 alcoholic drinks penetration (by demographic) & 2022, 2021 alcoholic drinks penetration

Father’s Day 2023 fruits and vegetables penetration (by demographic) & 2022, 2021 fruits and vegetables penetration

Father’s Day 2022 non-alcoholic drinks penetration (by demographic) & 2022 non-alcoholic drinks penetration

Father’s Day 2023 breakfast penetration (by demographic) & 2022, 2021 breakfast penetration

Father’s Day 2023 fish penetration (by demographic) & 2022, 2021 fish penetration

Father’s Day 2023 delicatessen products penetration (by demographic) & 2022, 2021 delicatessen products penetration

Father’s Day 2023 ready meals & meal deals penetration (by demographic) & 2022, 2021 ready meals & meal deals penetration

Planned/impulse purchases (overall food & drink), 2022 & 2023

Father’s Day gifts penetration overall and by demographic, 2023 and overall for 2022, 2021

Where consumers shopped for gifts, 2022 & 2023, and ppt change on 2022

Who consumers bought Father’s Day gifts for, 2023, and ppt change on 2022

What’s driving retailer selection (gifts), 2023

Consumers using each channel for purchasing gifts (browsed & purchased), 2023

Consumers using each physical store type for purchasing gifts (browsed & purchased), 2023

Consumers using each device for purchasing gifts (browsed & purchased), 2023

Fulfilment options for gifts purchases made online, 2022 & 2023

Average spend on gifting categories, 2023, and change on 2022 (£)

Father’s Day 2023 food & drink gifts (by demographic) & 2022, 2021 food & drink gifts penetration

Father’s Day 2023 clothing penetration (by demographic) & 2022, 2021 clothing penetration

Father’s Day 2023 accessories & footwear penetration (by demographic) & 2022, 2021 accessories & footwear penetration

Father’s Day 2023 fine jewellery & watches penetration (by demographic) & 2022, 2021 fine jewellery & watches penetration

Father’s Day 2023 homewares (by demographic) & 2022, 2021 homewares penetration

Father’s Day 2023 grooming & personal care penetration (by demographic) & 2022, 2021 grooming & personal care penetration

Father’s Day 2023 entertainment penetration (by demographic) & 2022, 2021 entertainment penetration

Father’s Day 2023 stationery penetration (by demographic) & 2022, 2021 stationery penetration

Father’s Day 2023 books penetration (by demographic) & 2022, 2021 books penetration

Father’s Day 2023 vouchers & money penetration (by demographic) & 2022, 2021 vouchers& money penetration

Father’s Day 2023 electricals penetration (by demographic) & 2022, 2021 electricals penetration

Father’s Day 2023 experience penetration (by demographic) & 2022, 2021 experience penetration

Father’s Day 2023 flowers & plants penetration (by demographic) & 2022, 2021 flowers & plants penetration

Father’s Day 2023 DIY & home improvement (by demographic) & 2022, 2021 DIY& home improvement penetration

Father’s Day 2023 sports penetration (by demographic) & 2022, 2021 sports penetration

Father’s Day 2023 outdoor gardening products penetration (by demographic) & 2022, 2021 outdoor gardening products penetration

Planned/impulse purchases (overall gifts), 2022 & 2023

Planned/impulse purchases (gift categories), 2022 & 2023

Personalisation (overall gifts), 2022 & 2023

Father’s Day cards & gift wrap penetration overall and by demographic, 2023 and overall for 2022, 2021

Where consumers shopped for cards & gift wrap 2023, and ppts change on 2022

What’s driving retailer selection (cards & gift wrap), 2023, and ppt change on 2022

Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2023

Consumers using each physical store type for purchasing cards & gift wrap (browsed & purchased), 2023

Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2023

Fulfilment options for cards & gift wrap purchases made online, 2022 & 2023

Average spend on cards and gift wrap, 2023, and change on 2022 (£)

Father’s Day 2023 cards penetration (by demographic) & 2022, 2021 penetration

Father’s Day 2023 gift wrap & accessories penetration (by demographic) & 2022, 2021 penetration

Planned/impulse purchases (overall card & gift wrap), 2022 & 2023

Planned/impulse purchases (card & gift wrap products), 2022 & 2023

Personalisation (overall cards), 2022 & 2023

Proportion of consumers that stated that the ability to personalise a card was important, 2023

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