Table of Contents
THE KEY FINDINGS
The Key Findings
Mother’s Day vs Father’s Day spending
Father’s Day has not fully recovered to pre-pandemic levels in 2022 as the cost-of-living crisis impacts spend
Gifting bounces back to levels not seen since the COVID-19 pandemic, though consumers are concerned about price
Shoppers continued to prioritise gifts over cards for Father’s Day 2022
Trend insight – stores
Trend insight – online
CONSUMER ATTITUDES
Buying dynamics
Financial wellbeing
Father’s Day spending
Financing spending
Father’s Day activities
Meal choices
Takeaway cuisines
Dining in choices
Father’s Day statements
Retailer selection
Retailer ratings – grocers
Retailer ratings – non-food retailers
Opting out of Father’s Day communications
Father’s Day statements
SEASONAL FOOD & DRINK
Buying dynamics
Retailers used
Retailer selection
Buying dynamics
Retailer used
Channel usage
Store type
Device usage
Fulfilment
Average spend
Buying dynamics
GIFTS
Buying dynamics
Retailers used
Recipient
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Average spend
Buying dynamics
CARDS & GIFT WRAP
Buying dynamics
Retailers used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Buying dynamics
METHODOLOGY & CONTACTS
Technical details: Consumer survey work
List of Tables
List of Tables
Retailer ratings across key measures – grocers, 2022
Retailer ratings across key measures – non-food retailers, 2022
Products purchased – treats, 2021 & 2022
Products purchased – fresh meat & vegetarian alternatives, 2021 & 2022
Products purchased – alcoholic drinks, 2021 & 2022
Products purchased – fruit & vegetables, 2021 & 2022
Products purchased – breakfast foods, 2022
Products purchased – non-alcoholic drinks, 2021 & 2022
Products purchased – fish, 2021 & 2022
Products purchased – delicatessen products, 2021 & 2022
Products purchased – ready meals & meal deals, 2021 & 2022
Products purchased – food & drink gifts, 2021 & 2022
Retailers used – food & drink gifts, 2021 & 2022
Products purchased – clothing, 2021 & 2022
Retailers used – clothing, 2021 & 2022
Products purchased – accessories & footwear, 2021 & 2022
Retailers used – accessories & footwear, 2021 & 2022
Products purchased – fine jewellery & watches, 2021 & 2022
Retailers used – fine jewellery & watches, 2021 & 2022
Products purchased – grooming & personal care, 2021 & 2022
Retailers used – grooming & personal care, 2021 & 2022
Products purchased – homewares, 2021 & 2022
Retailers used – homewares, 2021 & 2022
Products purchased – books, 2021 & 2022
Retailers used – books, 2021 & 2022
Products purchased – entertainment, 2021 & 2022
Retailers used – entertainment, 2021 & 2022
Products purchased – vouchers & money, 2021 & 2022
Products purchased – electricals, 2021 & 2022
Retailers used – electricals, 2021 & 2022
Products purchased – stationery, 2021 & 2022
Retailers used – stationery, 2021 & 2022
Products purchased – flowers & plants, 2021 & 2022
Retailers used – flowers & plants, 2021 & 2022
Products purchased – sports, 2021 & 2022
Retailers used – sports, 2021 & 2022
Products purchased – experience, 2021 & 2022
Retailers used – experience, 2021 & 2022
Products purchased – outdoor gardening products, 2021 & 2022
Retailers used – outdoor gardening products, 2021 & 2022
Products purchased – DIY & home improvement, 2021 & 2022
Retailers used – DIY & home improvement, 2021 & 2022
Products purchased – cards, 2021 & 2022
Retailers used – cards, 2021 & 2022
Products purchased – gift wrap & accessories, 2021 & 2022
Retailers used – gift wrap & accessories, 2021 & 2022
List of Figures
Overall Mother’s Day vs Father’s Day spend on retail and leiure, 2019 vs 2022
Father’s Day 2022 shopper penetration (by demographic and by region) & 2021 shopper penetration
Father’s Day 2022 shopper profile, by demographic & by region & 2021, 2020 shopper penetration
Father’s Day 2022 retail penetration (by demographic and by region) & 2021, 2020 retail shopper penetration
Father’s Day 2022 leisure penetration (by demographic and region)
Financial wellbeing compared to last year, 2021 & 2022
Father’s Day total spending compared to last year, 2021 & 2022
How consumers financed Father’s Day spending, 2021 & 2022
Father’s Day spending on retail & leisure, 2021 & 2022
Father’s Day activities undertaken, 2022
Father’s Day meal choices, 2021 & 2022
Father’s Day takeaway cuisines, 2021 & 2022
Father’s Day dining in choices, 2021 & 2022
Agreement and disagreement statements about Father’s Day, 2022, and ppt change on 2021
Retailers that did the best job of promoting Father’s Day, 2021, and ppts change on 2021
Whether consumers were offered the option to opt out of Father’s Day communications (by demographic), 2022 and overall for 2021
Whether consumers opted out of Father’s Day communications (by demographic), 2021 and overall for 2019
Agreement statements about Father’s Day communications, 2022, and ppt change on 2021
Father’s Day food & drink penetration overall and by demographic, 2022 and overall for 2021, 2020
Where consumers shopped for food & drink, 2021 & 2022, and ppt change on 2021
Where consumers shopped most at for food & drink, 2021 & 2022, and ppt change on 2021
What’s driving retailer selection (food & drink), 2022
Consumers using each channel for purchasing food & drink (browsed & purchased), 2022
Consumers using each physical store type for purchasing food & drink (browsed & purchased), 2022
Consumers using each device for purchasing food & drink (browsed & purchased), 2022
Fulfilment options for food & drink purchases made online, 2021 & 2022
Average spend on food & drink by retailer shopped at, 2022, and change on 2021 (£)
Father’s Day 2021 treats penetration (by demographic) & 2021, 2020 treats penetration
Father’s Day 2022 fresh meat & vegetarian alternatives penetration (by demographic) & 2021, 2020 fresh meat & vegetarian alternatives penetration
Father’s Day 2022 alcoholic drinks penetration (by demographic) & 2021, 2020 alcoholic drinks penetration
Father’s Day 2022 fruit & vegetables penetration (by demographic) & 2021, 2020 fruit & vegetables penetration
Father’s Day 2021 breakfast penetration (by demographic) & 2021 breakfast penetration
Father’s Day 2022 non-alcoholic drinks penetration (by demographic) & 2021, 2020 non-alcoholic drinks penetration
Father’s Day 2022 fish penetration (by demographic) & 2021, 2020 fish penetration
Father’s Day 2022 delicatessen products penetration (by demographic) & 2021, 2020 delicatessen products penetration
Father’s Day 2022 ready meals & meal deals penetration (by demographic) & 2021, 2020 ready meals & meal deals penetration
Planned/impulse purchases (overall food & drink), 2021 & 2022
Planned/impulse purchases (food & drink categories), 2021 & 2022
Father’s Day gifts penetration overall and by demographic, 2022 and overall for 2021, 2020
Where consumers shopped for gifts, 2021 & 2022, and ppt change on 2021
Who consumers bought Father’s Day gifts for, 2022, and ppt change on 2021
What’s driving retailer selection (gifts), 2022
Consumers using each channel for purchasing gifts (browsed & purchased), 2022
Consumers using each physical store type for purchasing gifts (browsed & purchased), 2022
Consumers using each device for purchasing gifts (browsed & purchased), 2022
Fulfilment options for gifts purchases made online, 2021 & 2022
Average spend on gifting categories, 2022, and change on 2021 (£)
Father’s Day 2022 food & drink gifts (by demographic) & 2021, 2020 food & drink gifts penetration
Father’s Day 2022 clothing penetration (by demographic) & 2021, 2020 clothing penetration
Father’s Day 2022 accessories & footwear penetration (by demographic) & 2021, 2020 accessories & footwear penetration
Father’s Day 2022 fine jewellery & watches penetration (by demographic) & 2021, 2020 fine jewellery & watches penetration
Father’s Day 2022 grooming & personal care (by demographic) & 2021, 2020 grooming & personal care penetration
Father’s Day 2022 homewares penetration (by demographic) & 2021, 2020 homewares penetration
Father’s Day 2022 books penetration (by demographic) & 2021, 2020 books penetration
Father’s Day 2022 entertainment penetration (by demographic) & 2021, 2020 entertainment penetration
Father’s Day 2022 vouchers & money penetration (by demographic) & 2021, 2020 vouchers & money penetration
Father’s Day 2022 electricals penetration (by demographic) & 2021, 2020 electricals penetration
Father’s Day 2022 stationery penetration (by demographic) & 2021, 2020 stationery penetration
Father’s Day 2022 flowers & plants penetration (by demographic) & 2021, 2020 flowers & plants penetration
Father’s Day 2022 sports penetration (by demographic) & 2021, 2020 sports penetration
Father’s Day 2022 experience penetration (by demographic) & 2021, 2020 experience penetration
Father’s Day 2022 outdoor gardening products penetration (by demographic) & 2021, 2020 outdoor gardening products penetration
Father’s Day 2022 DIY & home Improvement penetration (by demographic) & 2021, 2020 DIY & home Improvement penetration
Planned/impulse purchases (overall gifts), 2021 & 2022
Planned/impulse purchases (gift categories), 2021 & 2022
Personalisation (overall gifts), 2021 & 2022
Personalisation (gift categories), 2021 & 2022
Father’s Day cards & gift wrap penetration overall and by demographic, 2022 and overall for 2021, 2020
Where consumers shopped for cards & gift wrap 2022, and ppts change on 2021
What’s driving retailer selection (cards & gift wrap), 2022, and ppt change on 2021
Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2022
Consumers using each physical store type for purchasing cards & gift wrap (browsed & purchased), 2022
Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2022
Fulfilment options for cards & gift wrap purchases made online, 2021 & 2022
Father’s Day 2022 cards penetration (by demographic) & 2021, 2020 penetration
Father’s Day 2022 gift wrap & accessories penetration (by demographic) & 2021, 2020 penetration
Planned/impulse purchases (overall card & gift wrap), 2021 & 2022
Planned/impulse purchases (card & gift wrap products), 2021 & 2022
Personalisation (overall cards), 2021 & 2022
Proportion of consumers that stated that the ability to personalise a card was important, 2022
Personalisation (card products), 2021 & 2022