United Kingdom (UK) Home Bathroom Accessories Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Bathroom accessories 2023 report offers a comprehensive insight into consumer attitudes in the UK bathroom accessories market. The report focuses on five key subcategories: overall bathroom accessories, sink/toilet accessories, bath/shower accessories, storage & bins and other bathroom accessories. Consumer data is based on our 2023 UK bathroom accessories survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
B&M is the second most visited retailer for overall bathroom accessories
Amazon holds the highest conversion rate across the overall bathroom accessories market
Price is the most important driver when selecting which retailer to purchase bathroom accessories from
Reasons to Buy
Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Aldi
Argos
ASDA
B&M
B&Q
Dunelm
IKEA
Lidl
Tesco
Wilko
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Frequently asked questions
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