United Kingdom (UK) Home Gardening Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Gardening report offers a comprehensive insight into consumer attitudes in the UK Gardening market. The report focuses on overall Gardening products and its ten sub-categories: Plants and seeds, Growing media, turf and chemicals, Pots and planters, Garden hand tools, Garden power tools, Garden clothing and accessories, Garden sundries, Garden containers, Watering and water. Consumer data is based on our 2025 UK Gardening survey, using a panel of 2,000 nationally representative consumers.
Scope
59.3% of UK consumers have purchased Gardening products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for Gardening, followed by Currys and Argos.
Key Highlights
Amazon holds the highest conversion rate in the overall Gardening market with 92.9%, followed by B&Q.
Plants and seeds is the most purchased sub-category in the Gardening market.
Replacement is the most important driver influencing purchases of Gardening.
Reasons to Buy
Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
B&Q
B&M
ASDA
Tesco
Argos
Home Bargains
Sainsbury's
Table of Contents
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