United Kingdom (UK) Home Kitchen Furniture Trends and Consumer Attitude – Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Pages: 45 Published: July 08, 2022 Report Code: GDCS220008SPUK

  • Overview
  • Key Players
  • Contents
  • Tables
  • Figures
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United Kingdom (UK) Home Kitchen Furniture Trends and Consumer Attitude – Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK kitchen furniture market. The report focuses on five key subcategories: kitchen cabinets, worktops, sinks & taps, cupboard doors & accessories, and under counter lighting. Consumer data is based on our 2022 UK kitchen furniture survey, using a panel of 2,000 nationally representative consumers.

Scope

– B&Q is the most shopped retailer for kitchen furniture

– Home Delivery was the most popular choice for fulfilment of online orders

– Range is the most important driver when selecting which retailer to purchase kitchen furniture products from

Reasons to Buy

– Identify the areas where consumers believe retailers could improve to better appeal to shoppers and build awareness of potential weaknesses.

– Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics to maximise sales potential among target audiences.

– Discover how consumers feel about online shopping when shopping for kitchen furniture, such as how easy and enjoyable they deem it to be, to help improve and develop online services.

Key Players

B&Q

Amazon

Screwfix

IKEA

Wickes

Harvey Jones Kitchens

B&M

Homebase

Kitchens Direct

Magnet

Smallbone

In-Toto

Home Bargains

Table of Contents

Table of Contents

Definitions

Consumer Penetration, 2022

Consumer Penetration by Subcategory, 2022

Consumer Penetration by Product, 2022

Purchase Motivations, 2022

Replacement Cycle, 2022

Average Spend by Subcategory, 2022

Retailers Visited & Purchased from, 2022

Retailer Conversion Rates, 2022

Retailers Purchased from by Subcategory (Top 5), 2022

B&Q Shopper Profile, 2022

Amazon Shopper Profile, 2022

Screwfix Shopper Profile, 2022

IKEA Shopper Profile, 2022

Wickes Shopper Profile, 2022

Retailer Usage by Demographic, 2022

Drivers of Retailer Choice, 2022

Drivers of Retailer Choice by Retailer, 2022

Retailer Improvement Opportunities, 2022

Retailer Improvement Opportunities by Retailer, 2022

Shopper Research Process, 2022

Shopper Research Process – Shopper Interaction With Staff, 2022

Channel Usage when Researching, 2022

Channel Usage when Purchasing, 2022

Online Fulfilment Methods, 2022

Shopper Views on Online Shopping for Kitchen Furniture, 2022

Satisfaction with Online Shopping for Kitchen Furniture, 2022

Views Prior to Purchase, 2022

Factors of Importance, 2022

Category-specific Questions, 2022

Methodology & Contacts

List of Tables

List of Tables

Consumer Penetration by Product, 2022

Purchase Motivations, 2022

Retailer Conversion Rates, 2022

Retailers Purchased from by Subcategory (Top 5), 2022

Retailer Usage by Demographic, 2022

Drivers of Retailer Choice by Retailer, 2022

Retailer Improvement Opportunities by Retailer, 2022

List of Figures

List of Figures

Consumer Penetration, 2022

Consumer Penetration by Subcategory, 2022

Replacement Cycle, 2022

Average Spend by Subcategory, 2022

Retailers Visited & Purchased from, 2022

B&Q Shopper Profile, 2022

Amazon Shopper Profile, 2022

Screwfix Shopper Profile, 2022

IKEA Shopper Profile, 2022

Wickes Shopper Profile, 2022

Drivers of Retailer Choice, 2022

Retailer Improvement Opportunities, 2022

Shopper Research Process, 2022

Channel Usage when Researching, 2022

Channel Usage when Purchasing, 2022

Online Fulfilment Methods, 2022

Shopper Views on Online Shopping for Kitchen Furniture, 2022

Satisfaction with Online Shopping for Kitchen Furniture, 2022

Views Prior to Purchase, 2022

Factors of Importance, 2022

Opinions on Kitchen Furniture, 2022

Preference of kitchen style, 2022

Changes in kitchen preferences, 2022

Changes in terms of size of kitchens, 2022

$750

Can be used by individual purchaser only

$1500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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