United Kingdom (UK) Home Kitchen Storage Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Kitchen Storage report offers a comprehensive insight into consumer attitudes in the UK kitchen storage market. The report focuses on overall kitchen storage products and its four sub-categories: Food storage, Cleaning storage, Utensil storage, and Storage racks. Consumer data is based on our 2026 UK kitchen storage survey, using a panel of 2,000 nationally representative consumers.
Scope
'Nearly two-thirds of UK consumers have purchased kitchen storage products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for purchasing kitchen storage products, followed by Tesco and ASDA.
Key Highlights
Amazon holds the highest conversion rate in the overall kitchen storage market followed by IKEA
Most respondents cited price as the driver of choice for their kitchen storage purchases
Most kitchen storage consumers undertook some research before buying
Reasons to Buy
Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
ASDA
B&M
Dunelm
Home Bargains
IKEA
Lidl
Sainsbury's
Tesco
The Range
Table of Contents
Table
Figures
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