United Kingdom (UK) Home Living Room Textiles: Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Living room textiles 2026 report offers a comprehensive insight into consumer attitudes in the UK Living room textiles market. The report focuses on three key subcategories: Cushions & cushion covers, Sofa covers & throws, and Beanbags. Consumer data is based on our April 2026 UK Living room textiles, using a panel of 2,000 nationally representative consumers.
Scope
27.0% of UK consumers have purchased Living room textile products in the last 12 months, with the highest purchasing penetration among 16-24 year-olds. IKEA is the most popular retailer for Living room textile, followed by Amazon and Dunelm.
Key Highlights
Dunelm holds the highest conversion rate in the overall Living room textile market, followed by Currys.
Cooking is the most purchased sub-category in the Living room textiles market.
Replacement is the most important driver influencing purchases of Living room textiles.
Reasons to Buy
Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
ASDA
B&M
Dunelm
IKEA
Lidl
Next
Tesco
The Range
TK Maxx
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