United Kingdom (UK) Home Household Storage Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Household storage report offers a comprehensive insight into consumer attitudes in the UK household storage market. The report focuses on overall household storage products and its five sub-categories: General storage box, Laundry and clothes storage, Soft storage, Entertainment and office storage, and Large storage. Consumer data is based on our 2025 UK household storage survey, using a panel of 2,000 nationally representative consumers.
Scope
50.3% of UK consumers have purchased household storage products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for purchasing household storage products, followed by IKEA and B&M.
Key Highlights
Amazon holds the highest conversion rate in the overall household storage market followed by IKEA
66.2% of respondents cited price as the driver of choice for their household storage purchases
74.9% of household storage consumers undertook some research before buying
Reasons to Buy
Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Argos
ASDA
B&M
Dunelm
Home Bargains
IKEA
Lidl
Tesco
The Range
Table of Contents
Table
Figures
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