United Kingdom (UK) Home Major Kitchen Appliances Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Major Kitchen Appliances 2024 report offers a comprehensive insight into consumer attitudes in the UK major kitchen appliances market. The report focuses on four key subcategories: cooking, laundry, refrigeration and dishwashing. Consumer data is based on our 2024 UK major kitchen appliances survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
Currys is the most shopped at retailer across all major kitchen appliances subcategories
Replacement is the primary consumer purchase motivation for major kitchen appliances
Price is the most important factor for consumers when purchasing major kitchen appliances.
Reasons to Buy
Identify the demographic profile of shoppers and purchasing penetrations within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
“Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.”
AO
Appliances Direct
Argos
ASDA
Currys
IKEA
John Lewis
MyAppliances
Tesco
Very
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Frequently asked questions
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