United Kingdom (UK) Mother’s Day Market Analysis, Trends, Consumer Attitudes and Buying Dynamics, 2024 Update
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UK Mothers Day Market Report Overview
The report suggests that over a third of male consumers agreed they spend more on taking their mother for a meal than buying a tangible gift. Indeed, if retailers cannot make gifting selections more appealing, consumers will turn to leisure over retail to mark the occasion. Therefore, retailers must promote experience gifts, which grew in popularity this year to compete with leisure options, such as dining out.
The UK Mother’s Day market research report offers a comprehensive insight into the buying dynamics, retail penetration, and financing attitudes. The report also analyzes the major retailers and consumer attitudes to identify the target audience and business goals.
Key Segments | · Food & Drink
· Gifts · Cards & Gift Wrap |
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UK Mother’s Day Trends Insights
Consumers preferred to spend quality time with their loved ones this year, enabling them to savor the memories of the experience, rather than a tangible object. However, retailers are not losing out to leisure for Mother’s Day, they are rather displaying experiential gift vouchers to entice customers.
There are also stores and online platforms providing attractive gift options for Mother’s Day celebrations. For instance, Tesco offered consumers a wide selection of chocolates and non-food gift items for Mother’s Day, with loyalty scheme discounts across boxed chocolates. In addition, the grocer promoted food & drink items, encouraging consumers to treat their mothers to breakfast and brunch with smoked salmon and berries and cook at home for the occasion.
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UK Mother’s Day Market Segments
The key segments in the United Kingdom Mother’s Day market are food & drink, gifts, and cards & gift wrap. In 2024, the gifts segment accounted for the largest UK Mother’s Day market share.
Food & Drink: The food & drink segment spending is further categorized into sweet products, non-alcoholic drinks, fruits and vegetables, fresh drinks, and ready meals among others. The ready meals sub-segment accounted for the highest UK Mother’s Day market share in 2024.
Consumers used home delivery as the highest preferred order fulfillment method. Tesco emerged as the most preferred retailer for purchase among consumers followed by ASDA and Sainsbury’s. Most of the consumers preferred supermarkets as the most preferred type of store in 2024.
Gifts: The gifts segment spending under personalization is further categorized into fine jewelry & watches, health & beauty, accessories & footwear, homewares, and stationery among others. Accessories & footwear accounted for the highest UK Mother’s Day market share in 2024.
Consumers used delivery to home as the highest preferred order fulfillment method. Tesco emerged as the most preferred retailer for purchase among consumers followed by Amazon and ASDA. Supermarkets were the most popular choice among gifting enthusiasts in the UK Mother’s Day market during 2024.
Cards & Gift Wraps: Cards and gift wraps are some of the sub-segments of the cards & gift wraps segment. Card Factory emerged as the leading retailer for the cards & gift wraps segment followed by Tesco and ASDA. Supermarkets, value & discount retailers, and non-food specialists were the top 3 store types for consumers. Consumers opted for home delivery as the most preferred fulfillment option in 2024.
UK Mother’s Day Retail Market Analysis by Segments, 2024 (%)
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Segments Covered in the Report
UK Mother’s Day Market Segments Outlook (2024, %)
- Food & Drink
- Gifts
- Cards & Gift Wraps
Key Highlights
- Mother’s Day provided a boost to retail, but it is yet to recover to pre-pandemic levels
- Despite consumers stating that they felt financially worse off this year, consumers have prioritized treating their mothers and other loved ones.
- The importance of price and value for money when selecting food & drink items has risen this Mother’s Day, whereas the importance of quality to consumers decreased.
- Consumer spending on experience gifts exceeded pre-pandemic levels.
Reasons to Buy
- Identify the key retailers used by consumers to purchase Mother’s Day products across various categories, and what drives consumers to shop with these retailers.
- Understand the most popular Mother’s Day categories shopped for by consumers in 2024.
- Understand which channels used by consumers are the most popular when shopping for Mother’s Day products.
Aldi
Amazon
Apple
Argos
ASDA
ASOS
B&M
B&Q
Blacks Leisure
Blackwells
Bloom & Wild
Boots
Card Factory
Clintons
Co-op
Currys
Cycle Surgery
Debenhams
Dunelm
Flying Tiger Copenhagen
Footasylum
Funkypigeon.com
GAME
Goldsmiths
Gymshark
H&M
H. Samuel
Halfords
Harrods
HMV
Hobbycraft
Home Bargains
Homebase
Hotel Chocolat
House of Fraser
IKEA
Independent retailer
Interflora
JD Sports
JD Williams
John Lewis & Partners
Lakeland
Lidl
Local florist/flower stall
Mango
Marks & Spencer
Matalan
Monsoon
Moonpig.com
Morrisons
Mountain Warehouse
Next
Nike
Ocado
Oliver Bonas
Pandora
Paperchase
Pets at Home
Poundland
Primark
River Island
Sainsbury's
Savers
Selfridges
Shoe Zone
Smyths Toys
Spar
Sports Direct
Superdrug
Swarovski
Tesco
The Body Shop
The Book People
The Brilliant Gift Shop
The Entertainer
The Fragrance Shop
The Perfume Shop
The Range
The Works
Thorntons
Tiffany & Co
TK Maxx
Trespass
Very
Waitrose & Partners
Waterstones
WH Smith
Wickes
Wordery
Zara
Zavvi
Table of Contents
Table
Figures
Frequently asked questions
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What are the key segments in the UK Mother’s Day market?
The key segments in the UK Mother’s Day market are food & drink, gifts, cards & gift wraps.
-
What are the key categories within the food & drink segment in the UK Mother’s Day market?
The food & drink segment spending is further categorized into sweet products, non-alcoholic drinks, fruits and vegetables, fresh drinks, and ready meals among others.
-
What are the key categories within the gifts segment in the UK Mother’s Day market?
The gifts segment spending under personalization is further categorized into fine jewelry & watches, health & beauty, accessories & footwear, homewares, and stationery among others.
-
Which gifts category under personalization accounted for the largest UK Mother’s Day market share in 2024?
The accessories & footwear under personalization accounted for the highest number of gifts purchased in 2024.
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