United Kingdom (UK) Online Retailing Market Size, Sector Performace, Consumer Trends and Top Retailers to 2029

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The GlobalData Retail Channel Series: UK Online Retailing 2024-2029 report offers comprehensive insight and analysis of the online channel in the UK, the main trends and hot issues, major players and consumer shopping behaviour. It also provides forecasts to 2029 across key retail sectors.

In 2024, the UK online retail market saw notable growth, reflecting a steady performance but a slower pace compared to the previous five years. This suggests that the online sector is set to continue its upward trajectory, likely surpassing the overall retail market growth in the coming years. Key sectors and the rising appeal of marketplace formats are expected to contribute significantly to this growth, particularly in areas such as clothing and footwear.

Scope

The UK Online Retailing report provides a comprehensive analysis and forecast of the online channel, offering insights into consumer behaviour, economic factors affecting the channel and retailer performance. This report aims to serve as a valuable resource for retail businesses, investors, policymakers, and other stakeholders interested in the future of the online market in the UK.

Key Highlights

The online health and beauty market is anticipated to experience substantial growth in 2025, contributing significantly to the overall expansion of the online market out to 2029.

Tesco saw a significant increase in market share from 2023 to 2024. With a robust online presence across multiple sectors, the retailer is emerging as a formidable omnichannel competitor in the online market.

The online food & grocery sector is also poised for significant growth between 2024 and 2029. This growth will be driven by consumers opting to shop online to manage budgets, investments by grocers and broader ranges.

Reasons to Buy

Use our in-depth consumer and market insight to learn about the growth of different sectors online and the issues affecting the online market to ensure you capitalise on high growth areas such as click & collect and third-party pickup in a given sector.

Understand why and how consumers shop online for different products to capitalise on the growth in the online market.

Understand which retailers have the most popular online propositions in each sector, enabling you to better compete with market leading players and enhance your own online propositions.

Adidas
Aldi
Amazon
American Express
American Golf
AO.com
Apple
Argos
ASDA
ASOS
B&M
B&Q
Blackwells
boohoo.com
Bookshop.org
Boots
Card Factory
Clintons
Co-op
Currys
Damson Madder
Dobbies
Dunelm
Fabletics
Facebook
Fortnum & Mason
FunkyPigeon
GAME
Google
H&M
H.Samuel
Halfords
Harrods
Hobbycraft
Holland & Barrett
Home Bargains
Hotel Chocolat
Iceland
IKEA
InPost
Instagram
JD Sports
John Lewis & Partners
Jollyes
Klarna
Kobo
Lego
Lidl
Marks & Spencer
Mastercard
Moonpig
Morrisons
Next
Nike
Nothing
Ocado
Pandora
PayPal
Pets at Home
Poundland
Primark
Reiss
Sainsbury's
Screwfix
Shein
Sketchers
Smyths Toys
Sosandar
Sports Direct
Steam
Superdrug
Swarovski inc. Cadenzza
Temu
Tesco
The Diamond Store
The Entertainer
The Range
The Works
Thortful
Tiffany & Co.
TikTok
TK Maxx
Toolstation
Visa
Waitrose & Partners
Warren James
Waterstones
Wayfair
WH Smith
Wickes
World of Books
YouTube
Zara
ZOE
Zooplus

Table of Contents

CONTENTS

Executive summary

KEY TRENDS

UK Online Market drivers

UK Online Market inhibitors

Key Trends: Mobile Apps

Key Trends: Integrated Payment Options

Key Trends: Returns Crisis

Key Trends: Competition from Online Pureplays

Strategies for success

MARKET SIZE AND FORECASTS 2024-2029e

UK Online Market, five year growth 2019, 2024 & 2029e

UK Online Market Size, 2019-2029e

UK Online Growth vs Total Retail Growth, 2019-2029e

UK Online Share of Total Retail, 2019-2029e

UK Online Non-Food Share of Non-Food Retail, 2019-2029e

UK Fulfilment Method Share of Online Retail, 2019, 2024, & 2029e

SECTOR PERFORMANCE AND FORECASTS 2022-2029e

Key sector trends

UK Online Sector Growth %, 2024-2029e

UK Online Market by Sector %, 2019-2029e

UK Online Market Sector Value and Forecast, 2019, 2024 & 2029e

UK Online Sector Penetration %, 2024

UK Home Delivery & Digital Sector Sales, 2019, 2024 & 2029e

UK Click & Collect Sector Sales, 2019, 2024 & 2029e

UK Third-Party Pickup Sector Sales, 2019, 2024 & 2029e

UK Online Returns Market by Sector, 2019, 2024 & 2029e

UK Online Clothing & Footwear Market, 2019-2029e

UK Clothing & Footwear Market Growth by Channel, 2024-2029e

UK Online Food & Grocery Market, 2019-2029e

UK Food & Grocery Market Growth by Channel, 2024-2029e

UK Online Electricals Market, 2019-2029e

UK Electricals Market Growth by Channel, 2024-2029e

UK Online Health & Beauty Market, 2019-2029e

UK Health & Beauty Market Growth by Channel, 2024-2029e

UK Online Furniture & Floorcoverings Market, 2019-2029e

UK Furniture & Floorcoverings Market Growth by Channel, 2024-2029e

UK Online Homewares Market, 2019-2029e

UK Homewares Market Growth by Channel, 2024-2029e

UK Online DIY & Gardening Market, 2019-2029e

UK DIY & Gardening Market Growth by Channel, 2024-2029e

UK Online Other Market, 2019-2029e

UK Other Market Growth by Channel, 2024-2029e

COMPETITIVE LANDSCAPE: RETAILER USAGE

Top 10 UK Online Retailers, 2024​

Market Shares of Top 10 UK Online Retailers, 2023, 2024 & 2025e​

Top 10 Retailers Purchased from by Sector, 2025​

Retailer Profiles: Marks & Spencer and Screwfix​

Retailer Profiles: John Lewis & Partners and Tesco​

Retailers to Watch​

CONSUMERS

Key consumer trends

UK Online Shopper Penetration & Profile, 2025

UK Online Books Shopper Penetration, 2025

UK Online Clothing Shopper Penetration, 2025

UK Online DIY Shopper Penetration, 2025

UK Online Electricals Shopper Penetration, 2025

UK Online Entertainment Shopper Penetration, 2025

UK Online Fashion Accessories Shopper Penetration, 2025

UK Online Fine Jewellery Shopper Penetration, 2025

UK Online Food & Grocery Shopper Penetration, 2025

UK Online Footwear Shopper Penetration, 2025

UK Online Furniture & Floorcoverings Shopper Penetration, 2025

UK Online Gardening Shopper Penetration, 2025

UK Online Greeting Cards Shopper Penetration, 2025

UK Online Health & Beauty Shopper Penetration, 2025

UK Online Homewares Shopper Penetration, 2025

UK Online Pet Care Shopper Penetration, 2025

UK Online Sports Equipment Shopper Penetration, 2025

UK Online Stationery Shopper Penetration, 2025

UK Online Toys & Games Shopper Penetration, 2025

Channel Preference

Online Shopping Drivers, 2025

Device Penetration, 2025

Online Order Fulfilment, 2025

Online Returns Method Usage, 2025

Consumer preference for online channel by sector, 2025

Factors that influence consumers to shop instore instead of online, 2025

Consumer channel purchases by sector, 2025

Online Returns, 2025

Statements about online retail trends​, 2025

Statements about cyberattacks, 2025

Statements about online trust​, 2025

METHODOLOGY, DEFINITIONS AND CONTACTS

Methodology

Definitions

Contact Us

Table

UK Online Market Sector Value and Forecast, 2019, 2024 & 2029e

UK Home Delivery & Digital Sector Sales, 2019, 2024 & 2029e

UK Click & Collect Sector Sales, 2019, 2024 & 2029e

UK Third-Party Pickup Sector Sales, 2019, 2024 & 2029e

UK Online Returns Market by Sector, 2019, 2024 & 2029e

Top 10 UK Online Retailers, 2024

Online Shopping Drivers % by demographic, 2025

Device Penetration, 2025

Online Order Fulfilment, 2025

Figures

Proportion of consumers completing online purchases using each device type, %, 2025

Proportion of consumers that agree they prefer to use third-party and online payments to pay for items online, %, 2025

Drivers of Online Returns, %, 2025

Price-driven factors that influence consumers to shop online instead of instore, %, 2025

UK Online Market GBPm, 2019, 2024 & 2029ee & CAGR %

UK Online Market Value GBPm, 2019, 2024 & 2029e

UK Online Market Annual Growth %, 2019-2029e

UK Online Growth vs Total Retail Growth, 2019-2029e

UK Online Share of Total Retail %, 2019-2029e

UK Online Non-Food Share of Non-Food Retail %, 2019-2029e

UK Fulfilment Method Share of Online Retail %, 2019, 2024 & 2029e

UK Online Sector Growth %, 2024-2029e

UK Online Market by Sector %, 2019, 2024, 2029e

UK Online Sector Penetration %, 2024

UK Online Clothing & Footwear Market Value GBPm, 2019-2029e

UK Online Clothing & Footwear Market Annual Growth vs Total Online Growth %, 2019-2029e

UK Clothing & Footwear Share of Total Online Market %, 2019-2029e

UK Clothing & Footwear Online Share of Sector %, 2019-2029e

UK Clothing & Footwear Market Growth by Channel, 2024-2029e

UK Online Food & Grocery Market Value GBPm, 2019-2029e

UK Online Food & Grocery Market Annual Growth vs Total Online Growth %, 2019-2029e

UK Food & Grocery Share of Total Online Market %, 2019-2029e

UK Food & Grocery Online Share of Sector %, 2019-2029e

UK Food & Grocery Market Growth by Channel, 2024-2029e

UK Online Electricals Market Value GBPm, 2019-2029e

UK Online Electricals Market Annual Growth vs Total Online Growth %, 2019-2029e

UK Electricals Share of Total Online Market %, 2019-2029e

UK Electricals Online Share of Sector %, 2019-2029e

UK Electricals Market Growth by Channel, 2024-2029e

UK Online Health & Beauty Market Value GBPm, 2019-2029e

UK Online Health & Beauty Market Annual Growth vs Total Online Growth %, 2019-2029e

UK Health & Beauty Share of Total Online Market %, 2019-2029e

UK Health & Beauty Online Share of Sector %, 2019-2029e

UK Health & Beauty Market Growth by Channel, 2024-2029e

UK Online Furniture & Floorcoverings Market Value GBPm, 2019-2029e

UK Online Furniture & Floorcoverings Market Annual Growth vs Total Online Growth %, 2019-2029e

UK Furniture & Floorcoverings Share of Total Online Market %, 2019-2029e

UK Furniture & Floorcoverings Online Share of Sector %, 2019-2029e

UK Furniture & Floorcoverings Market Growth by Channel, 2024-2029e

UK Online Homewares Market Value GBPm, 2019-2029e

UK Online Homewares Market Annual Growth vs Total Online Growth %, 2019-2029e

UK Homewares Share of Total Online Market %, 2019-2029e

UK Homewares Online Share of Sector %, 2019-2029e

UK Homewares Market Growth by Channel, 2024-2029e

UK Online DIY & Gardening Market Value GBPm, 2019-2029e

UK Online DIY & Gardening Market Annual Growth vs Total Online Growth %, 2019-2029e

UK DIY & Gardening Share of Total Online Market %, 2019-2029e

UK DIY & Gardening Online Share of Sector %, 2019-2029e

UK DIY & Gardening Market Growth by Channel, 2024-2029e

UK Online Other Market Value GBPm, 2019-2029e

UK Online Other Market Annual Growth vs Total Online Growth %, 2019-2029e

UK Other Share of Total Online Market %, 2019-2029e

UK Other Online Share of Sector %, 2019-2029e

UK Other Market Growth by Channel, 2024-2029e

Market Shares of Top 10 UK Online Retailers, 2023, 2024 & 2025e

Top 10 Books Retailers %, 2025

Top 10 Clothing Retailers %, 2025

Top 10 DIY Retailers %, 2025

Top 10 Electricals Retailers %, 2025

Top 10 Entertainment Retailers %, 2025

Top 10 Fashion Accessories Retailers %, 2025

Top 10 Fine Jewellery Retailers %, 2025

Top 10 Food & Grocery Retailers %, 2025

Top 10 Footwear Retailers %, 2025

Top 10 Furniture & Floorcoverings Retailers %, 2025

Top 10 Gardening Retailers %, 2025

Top 10 Greetings Cards Retailers %, 2025

Top 10 Health & Beauty Retailers %, 2025

Top 10 Homewares Retailers %, 2025

Top 10 Pet and Pet Care Retailers %, 2025

Top 10 Sporting Equipment Retailers %, 2025

Top 10 Stationery Retailers %, 2025

Top 10 Toys & Games Retailers %, 2025

UK Online Shopper Penetration %, 2025

UK Online Shopper Profile %, 2025

UK Online Books Shopper Penetration %, 2025

UK Online Books Shopper Profile %, 2025

UK Online Clothing Shopper Penetration %, 2025

UK Online Clothing Shopper Profile %, 2025

UK Online DIY Shopper Penetration %, 2025

UK Online DIY Shopper Profile %, 2025

UK Online Electricals Shopper Penetration %, 2025

UK Online Electricals Shopper Profile %, 2025

UK Online Entertainment Shopper Penetration %, 2025

UK Online Entertainment Shopper Profile %, 2025

UK Online Fashion Accessories Shopper Penetration %, 2025

UK Online Fashion Accessories Shopper Profile %, 2025

UK Online Fine Jewellery Shopper Penetration %, 2025

UK Online Fine Jewellery Shopper Profile %, 2025

UK Online Food & Grocery Shopper Penetration %, 2025

UK Online Food & Grocery Shopper Profile %, 2025

UK Online Footwear Shopper Penetration %, 2025

UK Online Footwear Shopper Profile %, 2025

UK Online Furniture & Floorcoverings Shopper Penetration %, 2025

UK Online Furniture & Floorcoverings Shopper Profile %, 2025

UK Online Gardening Shopper Penetration %, 2025

UK Online Gardening Shopper Profile %, 2025

UK Online Greeting Cards Shopper Penetration %, 2025

UK Online Greeting Cards Shopper Profile %, 2025

UK Online Health & Beauty Shopper Penetration %, 2025

UK Online Health & Beauty Shopper Profile %, 2025

UK Online Homewares Shopper Penetration %, 2025

UK Online Homewares Shopper Profile %, 2025

UK Online Pet Care Shopper Penetration %, 2025

UK Online Pet Care Shopper Profile %, 2025

UK Online Sports Equipment Shopper Penetration %, 2025

UK Online Sports Equipment Shopper Profile %, 2025

UK Online Stationery Shopper Penetration %, 2025

UK Online Stationery Shopper Profile %, 2025

UK Online Toys & Games Shopper Penetration %, 2025

UK Online Toys & Games Shopper Profile %, 2025

Channel Preference %, 2025

Online Shopping Drivers %, 2025

Device Penetration %, 2025

Fulfilment Method %, 2025

Online Returns Method Usage %, 2025

Consumer preference for online channel by sector %, 2025

Factors that influence consumers to shop instore instead of online %, 2025

Consumer channel purchases by sector %, 2025

Proportion of online purchases returned in the last 12 months by sector %, 2025

Reasons for consumers did not return an online purchase %, by generation, 2025

Preferred method of returning an item %, by generation, 2025

Statements about online retail trends​ %, 2025

Awareness of cyberattacks, total and by demographic %, 2025

Likelihood of consumers reducing online spend due to cyberattacks, total and by age %, 2025

Consumer concern surrounding personal security because of cyber attacks​, total and by age %, 2025

Consumer confidence in identifying potential online threats​, total and by age %, 2025

Statements about online trust​ %, 2025

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