United Kingdom (UK) Partyware Market Trends and Consumer Attitude, 2022 – Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
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Just over a third of consumers have purchased partyware products in the last 12 months, with penetration particularly high among younger shoppers. After two years of restrictions, consumers have been purchasing partyware to facilitate their celebrations for a wide range of occasions, such as birthdays and festive holidays. Retailers must ensure their partyware ranges cater to these most popular occasions, while also appealing to a wide target audience including across different age groups.
The United Kingdom (UK) partyware market trends and consumer attitude report offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers concerning partyware. The report also analyses the major players, the main trends, and consumer attitudes.
What are the key occasions of the UK partyware market?
The key occasions of the UK partyware market include birthdays, Christmas parties, religious ceremonial occasions, anniversaries, wedding/engagement/hen party/stag do, new baby/baby shower, summer/BBQ events, congratulations (excluding new baby and engagement) retirement/leaving occasions, Easter party, Halloween party, other events, and other seasonal occasions. Birthday is the largest occasion in the UK partyware market followed by Christmas party and religious ceremonial occasions.
UK Partyware Market Analysis by Occasions
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What are the key segments in the UK partyware market?
The key segments in the UK partyware market are party tableware, party drinkware, party napkins & table covers, party candles & badges, party balloons, party bags, fillers & invites, party banners & garlands, and party poppers & games. Party poppers & games have the highest share in the UK partyware market followed by party bags, fillers & invites, and party drinkware.
Party tableware
Party tableware can be further segmented into disposable plates, disposable bowls, disposable cutlery, and disposable snack/food trays. Disposable plates are the most purchased item in this segment.
Party drinkware
Party drinkware can be further segmented into disposable cups/tumblers, disposable straws, disposable glasses, and disposable stirrers. Disposable cups/tumblers are the most purchased item in this segment.
Party napkins & table covers
Party napkins & table covers can be further segmented into disposable napkins, disposable table covers/cloths, disposable table runners, and table confetti. Disposable napkins are the most purchased item in this segment.
Party candles & badges
Party candles & badges can be further segmented into cake candles, sparklers, party badges, and cake toppers. Cake candles are the most purchased item in this segment.
Party balloons
Party balloons can be further segmented into the balloon (latex), balloon (helium), balloon arch/arch kit, ribbon, balloon pump, and helium canister balloon tank. Balloon (latex) is the most purchased item in this segment.
Party bags, fillers & invites
Party bags, fillers & invites can be further segmented into party bags (empty), ready-made & filled party bags, party favors, and party invites. Party bags (empty) is the most purchased item under this segment.
Party banners & garlands
Party banners & garlands can be further segmented into party banners and party garlands/bunting. Party banners are the most purchased item in this segment.
Party poppers & games
Party poppers & games can be further segmented into party poppers, confetti, photo props, and party games. Party poppers are the most purchased item in this segment.
UK Partyware Market Analysis by Segments
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Which are the key retailers in the UK partyware market?
The key retailers in the UK partyware market are Aldi, Amazon, ASDA, B&M, Card Factory, Home Bargains, Morrisons, Poundland, Sainsbury’s, and Tesco. Tesco has the highest share in the UK partyware market followed by ASDA and Amazon.
UK Partyware Market Analysis by Retailers
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Market report scope
Key occasions | Birthday, Christmas Party, Religious Ceremonial Occasions, Anniversary, Wedding/Engagement/Hen Party/Stag Do, New Baby/Baby Shower, Summer/BBQ Events, Congratulations (Excluding New Baby and Engagement) Retirement/Leaving Occasions, Easter Party, Halloween Party, Other Events, and Other Seasonal Occasions. |
Key segments | Party Tableware, Party Drinkware, Party Napkins & Table Covers, Party Candles & Badges, Party Balloons, Party Bags, Fillers & Invites, Party Banners & Garlands, and Party Poppers & Games |
Key retailers | Aldi, Amazon, ASDA, B&M, Card Factory, Home Bargains, Morrisons, Poundland, Sainsbury’s, and Tesco |
Scope
- Partyware had the highest penetration among younger age groups, with young consumers more likely to throw larger parties for more occasions compared to older consumers.
- Consumers are looking for value for money and good pricing when selecting their retailers for partyware, in line with rising inflation squeezing consumer budgets.
Reasons to Buy
- Identify the key retailers used by consumers to purchase partyware products across various categories, and what drives consumers to shop with these retailers.
- Understand which occasions consumers are purchasing partyware for, highlighting which occasions retailers need to cater for with their partyware ranges.
- Understand which discounts and promotion methods were the most appealing to consumers when shopping for partyware, and which they used the most.
- See the online/offline split across the different partyware categories, and identify what improvements need to be made online to drive performance across those categories lagging.
Amazon
ASDA
B&M
Card Factory
Home Bargains
Morrisons
Poundland
Sainsbury's
Tesco
Table of Contents
Table
Figures
Frequently asked questions
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What are the key occasions of the UK partyware market?
The key occasions of the UK partyware market include birthdays, Christmas parties, religious ceremonial occasions, anniversaries, wedding/engagement/hen party/stag do, new baby/baby shower, summer/BBQ events, congratulations (excluding new baby and engagement) retirement/leaving occasions, Easter party, Halloween party, other events, and other seasonal occasions.
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What are the key segments in the UK partyware market?
The key segments in the UK partyware market are party tableware, party drinkware, party napkins & table covers, party candles & badges, party balloons, party bags, fillers & invites, party banners & garlands, and party poppers & games.
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Which are the key retailers in the UK partyware market?
The key retailers in the UK partyware market are Aldi, Amazon, ASDA, B&M, Card Factory, Home Bargains, Morrisons, Poundland, Sainsbury’s, and Tesco.
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