United Kingdom (UK) Personal Lines Insurance Distribution Dynamics and Future Market
Powered by ![]()
All the vital news, analysis, and commentary curated by our industry experts.
This report examines consumers' channel preferences in the personal lines space across the direct, broker, bank, affinity, and price comparison website channels, including the drivers behind customers’ choices and how these have changed over time. It also forecasts the future of personal lines distribution to 2028.
Across all distribution channels, the primary drivers behind consumers’ choice of an insurance provider are premium cost and brand reputation. This shows that affordability and trust are key considerations when selecting a provider. Economic uncertainty has continued consumers’ focus on securing cost savings, with 32% of respondents selecting the cost of the premium as the most important factor when choosing a provider-further reinforcing the importance of competitive pricing.
Scope
– The direct channel remains the most frequently used option when purchasing insurance.
– In 2023, the broker channel’s share rose by 0.1pp to 34.4%.
– From 2023 to 2024, the number of consumers using a PCW to purchase insurance increased by 1.3pp to 28.1%.
Key Highlights
- According to GlobalData’s 2023 UK Insurance Consumer Survey, Aviva is the leading brand in the personal lines market. It is the top player in motor and home while also ranking in the top three for travel insurance.
- Across all lines, online methods are the preferred purchasing option.
- Customers who use PCWs show a greater inclination to switch compared to those utilizing other channels.
- The primary factors influencing consumers’ choice of insurance provider relate to either the cost of premiums or the reputation of the provider.
Reasons to Buy
– Understand how distribution channels in the UK general insurance market performed in 2023 and 2024.
– Ascertain how underlying market factors and drivers will shape distribution channels going forward.
– Discover customers’ preferred purchasing methods in each distribution channel.
– Understand switching behaviors in each channel.
– Explore future market shares for personal lines distribution to 2028.
Admiral
Hastings Direct
Direct Line
Petplan
Tesco Bank
Animal Friends
Staysure
ManyPets
InsureandGo
RSA
Lemonade
Marmalade
Gallagher
Hastings Direct
Ardonagh
Makerstudy
Halifax
Nationwide
Asda
Barclays
Lloyds Bank
NatWest
HSBC
Monzo
Qover
Sainsburys
M&S
Pets at Home
Post Office
American Express
Sky
Prestige
Policy Expert
Churchill
Compare the Market
Go.Compare
Money Super Market
Confused.com
Table of Contents
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Related reports
View more Personal Insurance reports