United Kingdom (UK) Pet Insurance Distribution Dynamics and Future Market, 2022 Update

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UK Pet Insurance Market Report Overview

The UK pet insurance GWP is expected to reach GBP1.9 billion by 2026. Growth will be driven by an expected increase in premium costs, which is unavoidable due to the rising cost of medical care for pets as well as the aging pet population.

The United Kingdom (UK) pet insurance market research report explores how purchasing preferences have changed over time in the UK pet insurance market. It discovers what is most influential to customers when purchasing a pet insurance policy and reveals the most popular providers in the market. New trends and innovations are highlighted as well as the key factors that will influence the market over the next few years.

UK Pet Insurance Market Segmentation by Channels

The key channels in the UK pet insurance market are insurers, price comparison sites (PCW), brokers, banks, and affinity, among others. Insurers and PCWs were the top two channels in 2022.

Insurers have an untapped opportunity to increase their online presence by offering additional services and benefits to pet owners. They should develop platforms that can be easily accessible to consumers while tracking their pets frequently. Moreover, they can provide premium discounts based on the pet’s activity.

UK Dog Insurance Market Analysis by Channels, 2022 (%)

UK Dog Insurance Market Analysis by Channels, 2022 (%)

For more channel insights into the UK pet insurance market, download a free report sample

UK Pet Insurance Market Segmentation by Methods

The key methods used for purchasing insurance policies in the UK pet insurance market are online via a PC/laptop, online via a smartphone/tablet, phone, face to face, by post, and via provider’s app, among others. Online channels, which comprise PC/laptops, smartphones/tablets, and providers’ apps, together accounted for most dog and cat insurance purchases in 2022. Purchases through PC/laptop were the most preferred method in the UK pet insurance market in 2022.

UK Dog Insurance Market Analysis by Methods, 2022 (%)

UK Dog Insurance Market Analysis by Methods, 2022 (%)

For more method insights into the UK pet insurance market, download a free report sample

UK Pet Insurance Market – Competitive Landscape

The leading providers in the UK pet insurance market are Petplan, Animal Friends, Admiral, Aviva, Tesco Bank, Pets at Home, Churchill, and More Than, among others. In 2022, Petplan was the top provider of both dog and cat insurance policies. It provides both lifetime and time-limited cover, which is also a factor behind its strong position.

Petplan: Petplan has a strong hold over the market and is an established subsidiary of Allianz. Petplan offers two main products across its dog and cat lines: 12-month cover as well as the Covered for Life policy, both of which have not undergone any changes amid COVID-19. Additionally, Petplan prioritizes access to physical and online consultations, diagnostic tests, and prescription medicine while also offering cover for complementary treatments such as behavioral conditions.

UK Pet Insurance Market Analysis by Providers, 2022 (%)

UK Pet Insurance Market Analysis by Providers, 2022 (%)

To know more about the leading providers in the UK pet insurance market, download a free report sample

UK Pet Insurance Market Report Overview

GWP (2026) GBP1.9 billion
Key Channels Insurer, Price Comparison Site (PCW), Broker, Bank, and Affinity
Key Methods Online Via a PC/laptop, Online Via a Smartphone/Tablet, Phone, Face to Face, by Post, and Provider’s App
Leading Providers Petplan, Animal Friends, Admiral, Aviva, Tesco Bank, Pets at Home, Churchill, and More Than

UK Pet Insurance Channels Outlook (Value, GBP Billion, 2020-2022)

  • Insurer
  • Price Comparison Site (PCW)
  • Broker
  • Bank
  • Affinity

UK Pet Insurance Methods Outlook (Value, GBP Billion, 2020-2022)

  • Online Via a PC/laptop
  • Online Via a Smartphone/Tablet
  • Phone
  • Face to Face
  • By Post
  • Provider’s App

Reasons to Buy

  • Understand consumer purchasing decisions and how these will influence the market over the next few years.
  • Improve customer engagement by recognizing what is most important to them and how insurers can adapt their products and services to meet their needs.
  • Compare the net promoter scores of key insurance providers.
  • Discover which providers lead the way in the pet insurance space and learn about new product innovations.
  • Adapt your distribution strategy to ensure it still meets customer purchasing behavior.

Animal Friends
Direct Line
Tesco Bank
Bought By Many
Pets at Home
John Lewis
Fetch by The Dodo
Asda Money
More Than
Compare the Market

Table of Contents

Executive Summary

The Purchasing Journey

Providers and Switching

Channel View

Future Market


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