United Kingdom (UK) Queens Platinum Jubilee 2022 – Analyzing Market, Trends, Consumer Attitudes and Major Players
The Queen’s Platinum Jubilee was promoted as a big celebratory weekend in the UK and indeed around the world this year. The event did a lot to encourage socializing around the UK, supporting spending not only on retail but also in the hospitality industry.
The United Kingdom (UK) Queen’s Platinum Jubilee retail occasions report offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for the Queen’s Jubilee. The report also analyses the major players, the main trends, and consumer attitudes.
The UK Queen’s Platinum Jubilee Market: Key Findings
- The Queen’s Platinum Jubilee 2022 exhibited strong participation, with over 60% of respondents reporting to have partaken in the celebrations. In comparison to the normal spring bank holiday, consumers increased spending in both hospitality and retail, though the latter performed slightly better.
- While the Queen’s Jubilee weekend will have been positive for retailers, it is expected that some spending will have been delayed or brought forward for the event, ensuring the weeks leading up to the event will still have been marred by the ongoing cost-of-living crisis.
- Tesco came out on top for the Queen’s Platinum Jubilee, with the supermarket rated highest among consumers for the range, price, and quality of its Platinum Jubilee products.
- Marks & Spencer also boasted a strong performance for Queen’s Platinum Jubilee. It was the second most-shopped retailer for clothing & merchandise with the retailers placing significant emphasis on products outside of its food and drink items.
Key Segments in the UK Queen’s Platinum Jubilee Market
The key segments of the UK Queen’s Platinum Jubilee market are food & drink, clothing & merchandise, and decoration & items for events at home.
Food & Drink
This segment is further divided into nine categories: treats, fresh meat & meat alternatives, alcoholic drinks, bakery, desserts, & puddings, fruit & vegetables, non-alcoholic drinks, fish, delicatessen products, and ready meals & meal deals. Tesco was the most preferred retailer for purchasing food & drink items followed by Sainsbury’s and ASDA. The top 3 preferred stores for purchasing food & drink items were supermarkets, convenience store retailers, and value & discount retailers. Moreover, the most preferred device for purchasing food & drink items was mobile followed by laptops/desktops and tablets.
Clothing & Merchandise
This segment is further divided into two categories: clothing & footwear and merchandise. Amazon was the most preferred retailer for purchasing clothing & merchandise followed by Marks & Spencer and ASDA. Supermarkets were the most preferred store type for purchasing clothing & merchandise followed by convenience store retailers, and department stores. Moreover, the most preferred device for purchasing clothing & merchandise was mobile followed by laptop/desktop and tablets.
Decoration & Items for Events at Home
This segment is further divided into four categories: decorations, electricals, outdoor gardening products, and items for events at home. Tesco was the most preferred retailer for purchasing decorations & items for events at home followed by Amazon and ASDA. Supermarkets were the most preferred store type for purchasing decoration & items for events at home followed by value & discount retailers and convenience store retailers. Furthermore, devices like mobile, laptops/desktops, and tablets were used for purchasing them.
The UK Queen’s Platinum Jubilee Market Analysis by Segments
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Market Report Overview
| Key segments | Food & Drink, Clothing & Merchandise, and Decoration & Items for Events at Home |
Reasons to Buy
- Identify the key retailers used by consumers to purchase products for the Queen’s Jubilee across the various categories.
- Understand the key drivers that consumers rate as the most important when choosing which retailers to shop for across different product categories, and which ones need to be improved on by retailers to boost appeal to shoppers.
- Identify the different channels used by consumers to purchase products for the Queen’s Jubilee, and which product categories are most shopped for online or in-store.
- Identify the most popular products purchased for the Queen’s Jubilee in 2022 — to plan for future special occasions
Key Players
Table of Contents
List of Tables
List of Figures
Frequently Asked Questions
The key segments in the UK Queen’s Platinum Jubilee market are food & drink, clothing & merchandise, and decoration & items for events at home.
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