United Kingdom (UK) Small Domestic Appliances Market to 2025

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“United Kingdom (UK) Small Domestic Appliances Market to 2025” report offers comprehensive insight and analysis of the UK Small Domestic Appliances market (including forecasts up to 2025), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the key trends impacting the market, market sizes and forecasts, retailer market shares, consumer data and future outlook. The report focuses on vacuum cleaners, floor cleaners, irons and heating & cooling appliances. Consumer data is based on two surveys our March 2020 UK Small Domestic Appliances survey and July 2020 COVID-19 survey looking at the impact of the pandemic on small domestic appliances, both surveys used a panel of 2,000 nationally representative consumers.

The small domestic appliances market grew in 2020 driven by the COVID-19 pandemic, as UK consumers invested in appliances such as vacuum cleaners and floor cleaners as a result of spending more time at home. However, within the white goods market, which includes small kitchen appliances, major kitchen appliances and personal care electricals, small domestic appliances underperformed relative to the rest, as a result of mixed product performance.


– Small domestic appliances underperforms total white goods in 2020, despite market growth in SDA driven by the pandemic.

– Spend for small domestic appliances shifts to online with sales increasing significantly in 2020 as physical stores are forced to close temporarily due to COVID-19. Online pureplays such as Amazon, AO and The Very Group benefitted from non-essential store closures and consumers navigating to online platforms.

– With a significant proportion of consumers stating that they use different appliances to clean various floor surfaces, retailers must appeal to shoppers cleaning multiple floor surfaces.

Reasons to Buy

– Provides an overview of the key findings relating to the small domestic appliances market.

– Gain a better understanding of the total small domestic appliances market size and growth and market size and growth for each type of product including vacuum cleaners floor cleaners, irons and heating and cooling appliances.

– Gain insight into the growth of the online small domestic appliances market and how online pureplays are driving this shift to online.

– Use our in-depth analysis of the leading retailers in small domestic appliances in order to understand how to appeal to shoppers and remain competitive in the market.

– Better understand how consumers attitudes and shopping behaviours have changed regarding small domestic appliances, as a result of the pandemic.

Appliances Direct
Black and Decker
Dixons Carphone
Home Bargains
John Lewis & Partners
Morphy Richards
Robert Dyas
Russell Hobbs
The Range
The Very Group

Table of Contents

Table of Contents

1. Key findings

Key trends

2. The Market

Market size & growth for the total market, vacuum cleaners, floor cleaners, irons, heating & cooling appliances

Category growth & size: 2020 2022

Online sales penetration

Channels of distribution

3. The Retailers

Retailer shares

Review of Amazon, Argos, Dixons Carphone, John Lewis & Partners and Tesco

4. The Consumer

Who, why, where, background consumer data

Data analysis on the impact of COVID 19 on this category

5. Methodology & contacts

Frequently asked questions

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