United Kingdom (UK) Home – Small Domestic Appliances: Analysing Consumer Attitudes and Buying Dynamics
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The UK: Home Category Data, The Consumer – small domestic appliances report offers a comprehensive insight into consumer attitudes in the UK small domestic appliances market. The report focuses on overall small domestic appliances products and its four sub-categories: Vacuum cleaners, Floor cleaners, Irons, and Heating & cooling appliances. Consumer data is based on our 2026 UK small domestic appliances survey, using a panel of 2,000 nationally representative consumers.
Scope
Around two-fifths of UK consumers have purchased small domestic appliances products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for purchasing small domestic appliances products.
Key Highlights
Direct from manufacturer/brand holds the highest conversion rate in the overall small domestic appliances market followed by Amazon
Over half of respondents cited price as the driver of choice for their small domestic appliances purchases
Most small domestic appliances consumers undertook some research before buying
Reasons to Buy
Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Argos
ASDA
B&M
Bosch
Currys
Direct from manufacturer/brand
Dyson
Home Bargains
John Lewis & Partners
Kärcher
LG
Lidl
Morphy Richards
Philips
Retailer own brand
Russell Hobbs
Samsung
Shark
Tesco
Vax
Table of Contents
Table
Figures
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