United Kingdom (UK) Home – Small Kitchen Appliances: Analysing Consumer Attitudes and Buying Dynamics
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The UK: Home Category Data, The Consumer – Small kitchen appliances 2026 report offers a comprehensive insight into consumer attitudes in the UK small kitchen appliances market. The report focuses on five key subcategories: kettles & hot beverage maker, electrical kitchen gadgets, toasters & sandwich makers, small tabletop cooking appliances, and food preparation appliances. Consumer data is based on our February 2026 UK small kitchen appliances, using a panel of 2,000 nationally representative consumers.
'Around three-fifths of UK consumers have purchased small kitchen appliance products in the last 12 months. Amazon is the most popular retailer for small kitchen appliances among consumers surveyed.
Key Highlights
Retailer own brands were most used in the overall small kitchen appliances market, followed by Ninja and Russell Hobbs.
Kettles & hot beverage makers is the most purchased sub-category in the small kitchen appliances market.
Replacement is the most important driver influencing purchases of small kitchen appliances.
Reasons to Buy
Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Argos
ASDA
B&M
Bosch
Breville
Currys
John Lewis & Partners
Kenwood
Lidl
Morphy Richards
Morrisons
Ninja
Philips
Russell Hobbs
Sainsbury's
Samsung
Tefal
Tesco
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