United Kingdom (UK) Valentine’s Day – Analyzing Market, Trends, Consumer Attitudes and Major Players, 2023 Update

Pages: 104 Published: March 03, 2023 Report Code: GDRT230004OC

“United Kingdom (UK) Valentine’s Day – Analyzing Market, Trends, Consumer Attitudes and Major Players, 2023 Update” report forms part of GlobalData’s Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Valentine’s Day. The report analyses the major players, the main trends, and consumer attitudes.

Valentine’s Day penetration fell in 2023, with both participation and shopper penetration declining on the previous year. With Valentine’s Day being so close to Christmas, during which more consumers were seen to use financing options to spend beyond their limits, Valentine’s Day 2023 was deprioritised as consumers are still paying off loans and Buy Now Pay Later (BNPL) purchases. Yet, BNPL usage has also increased for Valentine’s Day this year, with over half of consumers stating that they felt worse off financially in 2023, suggesting that there may be a possible crash in spending power later in the year.

Key Highlights

– Shopper penetration, retail penetration and leisure penetration all decreased against 2022, but remained higher than 2021.
– Value for money proved to be the most prominent factor in retailer selection, followed by quality and price.
– The proportion of consumers spending money on their partners increased the most this year, with minor increases in those buying for parents, themselves and pets. There were slight declines in those spending money on children and grandchildren.
– Consumers have switched to discount retailers for food & drink this year, as inflation continues to rise. Premium food & drink retailers also saw a boost, as consumers traded down from eating out and takeaways.

Reasons to Buy

Identify the key retailers used by consumers to purchase Valentine’s Day products across various categories, and what drives consumers to shop with these retailers

Understand the most popular Valentine’s Day categories shopped for by consumers in 2023

Understand which channels used by consumers are the most popular when shopping for Valentine’s Day products

Key Players

Adidas
Aldi
Amazon
Apple
Argos
ASDA
ASOS
B&Q
Blackwells
Boots
Card Factory
Clintons
Co-op
Currys
Debenhams
Footasylum
Funkypigeon.com
GAME
Goldsmiths
H&M
H. Samuel
Halfords
HMV
Home Bargains
Hotel Chocolat
House of Fraser
IKEA
Independent retailer
Interflora
JD Sports
John Lewis & Partners
Lakeland
Lidl
Local florist/flower stall
Marks & Spencer
Matalan
Moonpig.com
Morrisons
Next
Nike
Ocado
Oliver Bonas
Pandora
Paperchase
Pets at Home
Poundland
Primark
Sainsbury's
Savers
Shoe Zone
Smyths Toys
Sports Direct
Superdrug
Tesco
The Body Shop
The Book People
The Brilliant Gift Shop
The Entertainer
The Fragrance Shop
The Perfume Shop
The Range
The Works
Thorntons
Tiffany & Co
TK Maxx
Very
Waitrose & Partners
Waterstones
WH Smith
Wordery
Zara
Zavvi

Table of Contents

KEY FINDINGS

The key findings

Valentine’s Day penetration declines as consumer’s tighten budgets following heightened Christmas spend

“Retailer switching was polarised for

food & drink , with gains at both ends

of the price scale ”

Gifting penetration falls as consumers look towards card & gift wrap category

Trend insight – stores

Trend insight – online

CONSUMER ATTITUDES

Participation dynamics

Buying dynamics

Financial wellbeing

Valentine’s Day spending

Financing spending

Valentine’s Day spending

Who shoppers bought for

Valentine’s Day activities

Meal choices

Takeaway cuisines

Dining in choices

Valentine’s Day statements

Retailer selection

Retailer ratings – grocers

Retailer ratings – non-food retailers

Retailer drivers by category

FOOD & DRINK

Buying dynamics

Retailer used

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Average spend

Buying dynamics

GIFTS

Buying dynamics

Retailer used

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Average spend

Buying dynamics

CARDS & GIFT WRAP

Buying dynamics

Retailer used

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Buying dynamics

Digital cards

METHODOLOGY

Technical details: consumer survey work

List of Tables

Retailer ratings across key measures – grocers, 2023

Retailer ratings across key measures – non-food retailers, 2023

Percentage point change – top 10 retailers shopped at for Valentine’s Day food & drink, 2022 to 2023

Percentage point change – top 10 retailers most shopped at for Valentine’s Day food & drink, 2022 to 2023

Percentage point change – top 10 retailers consumers switched to for Valentine’s Day food & drink, 2022 to 2023

Products purchased, sweet products, 2022 & 2023

Products purchased, alcoholic drinks, 2022 & 2023

Products purchased, meat & meat-free alternatives, 2022 & 2023

Products purchased, fruit & vegetables, 2022 & 2023

Products purchased, non-alcoholic drinks, 2022 & 2023

Products purchased, ready meals, 2022 & 2023

Products purchased, fish, 2022 & 2023

Products purchased, delicatessen products, 2022 & 2023

Products purchased, breakfast foods, 2022 & 2023

Percentage point change – top 10 retailers shopped at for Valentine’s Day gifts, 2022 to 2023

Products purchased, food & drink gifts, 2022 & 2023

Retailers used, food & drink gifts, 2022 & 2023

Products purchased, flowers & plants, 2022 & 2023

Retailers used, flowers & plants, 2022 & 2023

Products purchased, fine jewellery & watches, 2022 & 2023

Retailers used, fine jewellery & watches, 2022 & 2023

Products purchased, clothing, 2022 & 2023

Retailers used, clothing, 2022 & 2023

Products purchased, accessories & footwear, 2022 & 2023

Retailers used, accessories & footwear, 2022 & 2023

Products purchased, homewares, 2022 & 2023

Retailers used, homewares, 2022 & 2023

Products purchased, health & beauty, 2022 & 2023

Retailers used, health & beauty, 2022 & 2023

Products purchased, soft toys, 2022 & 2023

Retailers used, soft toys, 2022 & 2023

Products purchased, stationery, 2022 & 2023

Retailers used, stationery, 2022 & 2023

Products purchased, experience, 2022 & 2023

Products purchased, entertainment, 2022 & 2023

Retailers used, entertainment, 2022 & 2023

Products purchased, electricals, 2022 & 2023

Retailers used, electricals, 2022 & 2023

Products purchased, vouchers & money, 2022 & 2023

Products purchased, sports, 2022 & 2023

Retailers used, sports, 2022 & 2023

Products purchased, books, 2022 & 2023

Retailers used, books, 2022 & 2023

Percentage point change – top 10 retailers shopped at for Valentine’s Day cards & gift wrap, 2022 to 2023

Products purchased, cards, 2022 & 2023

Retailers used, cards, 2022 & 2023

Products purchased, gift wrap, 2022 & 2023

Retailers used, gift wrap, 2022 & 2023

List of Figures

Consumer preference for making rather than buying gifts in 2022 and 2023

Valentine’s Day participation penetration, 2021, 2022 & 2023

Valentine’s Day shopper penetration, 2021, 2022 & 2023

Valentine’s Day shopper profile, 2023

Valentine’s Day retail penetration, 2021, 2022 & 2023

Valentine’s Day leisure penetration, 2021, 2022 & 2023

Financial wellbeing compared to last year, 2022 & 2023

Valentine’s Day spending compared to last year, 2022 & 2023

How consumers financed Valentine’s Day spending compared to last year, 2022 & 2023

How consumers split Valentine’s Day spending between retail & leisure, 2023

Who consumers spent money on for Valentine’s Day, 2022 & 2023

Valentine’s Day activities undertaken, 2023

Valentine’s Day meal choices, 2023

Valentine’s Day takeaway cuisines, 2022 & 2023

Valentine’s Day dining in choices, 2022 & 2023

Agreement and disagreement with statements about Valentine’s Day 2023, and change on 2022

Which retailer did the best job of promoting or communicating deals for Valentine’s Day 2023, and change on 2022

What’s driving retailer selection – summary, 2023

Food & drink penetration, 2021, 2022 & 2023

Retailers shopped at for food & drink, 2022 & 2023

Retailers most shopped at for food & drink, 2022 & 2023

What’s driving food & drink retailer selection 2023, and change on 2022

Consumers switching from their usual main food & drink retailer, 2021, 2022 & 2023

Retailers consumers switched to, 2022 & 2023

Consumers using each channel for food & drink, 2023

Consumers using each physical store type for food & drink, 2023

Consumers using each device for food & drink purchases, 2023

Consumers using each fulfilment option for food & drink, 2022 & 2023

Valentine’s Day food & drink average spend 2023, and change on 2022

Sweet products penetration, 2023 (by demographic) and 2021 & 2022 penetration

Meat & meat-free alternatives penetration, 2023 (by demographic) and 2021 & 2022 penetration

Alcoholic drinks penetration, 2023 (by demographic) and 2021 & 2022 penetration

Fruit & vegetables penetration, 2023 (by demographic) and 2021 & 2022 penetration

Breakfast foods penetration, 2023 (by demographic) and 2021 & 2022 penetration

Non-alcoholic drinks penetration, 2023 (by demographic) and 2021 & 2022 penetration

Fish penetration, 2023 (by demographic) and 2021 & 2022 penetration

Delicatessen products penetration, 2023 (by demographic) and 2021 & 2022 penetration

Planned/impulse purchases, food & drink, 2022 & 2023

Planned/impulse purchases, food & drink categories, 2022 & 2023

Gifts overall penetration, 2021, 2022 & 2023

Retailers shopped at for gifts, 2022 & 2023

What’s driving gifts retailer selection 2023, and change on 2022

Consumers using each channel for gifts, 2023

Consumers using each physical store type for gifts, 2023

Consumers using each device for gifts purchases, 2023

Consumers using each fulfilment option for gifts, 2022 & 2023

Valentine’s Day gifts average spend 2023, and change on 2022

Food & drink gifts penetration, 2023 (by demographic) and 2021 & 2022 penetration

Flowers & plants penetration, 2023 (by demographic) and 2021 & 2022 penetration

Fine jewellery & watches penetration, 2023 (by demographic) and 2021 & 2022 penetration

Clothing penetration, 2023 (by demographic) and 2021 & 2022 penetration

Accessories & footwear penetration, 2023 (by demographic) and 2021 & 2022 penetration

Homewares penetration, 2023 (by demographic) and 2021 & 2022 penetration

Health & beauty penetration, 2023 (by demographic) and 2021 & 2022 penetration

Soft toys penetration, 2023 (by demographic) and 2021 & 2022 penetration

Stationery penetration, 2023 (by demographic) and 2021 & 2022 penetration

Experience gifts penetration, 2023 (by demographic) and 2021 & 2022 penetration

Entertainment penetration, 2023 (by demographic) and 2021 & 2022 penetration

Electricals penetration, 2023 (by demographic) and 2021 & 2022 penetration

Vouchers & money penetration, 2023 (by demographic) and 2021 & 2022 penetration

Sports penetration, 2023 (by demographic) and 2021 & 2022 penetration

Books penetration, 2023 (by demographic) and 2021 & 2022 penetration

Planned/impulse purchases, gifts, 2022 & 2023

Planned/impulse purchases, gifts categories, 2022 & 2023

Personalised products, gifts, 2022 & 2023

Personalised products, gifts categories, 2022 & 2023

Cards & gift wrap penetration, 2023 (by demographic) and 2021 & 2022 penetration

Retailers shopped at for cards & gift wrap, 2022 & 2023

What’s driving cards and gift wrap retailer selection 2023, and change on 2022

Consumers using each channel for cards & gift wrap, 2023

Consumers using each physical store type for cards & gift wrap, 2023

Consumers using each device for cards & gift wrap purchases, 2023

Consumers using each fulfilment option for cards & gift wrap, 2022 & 2023

Cards penetration, 2023 (by demographic) and 2021 & 2022 penetration

Gift wrap penetration, 2023 (by demographic) and 2021 & 2022 penetration

Planned/impulse purchases, cards & gift wrap, 2022 & 2023

Planned/impulse purchases, cards & gift wrap categories, 2022 & 2023

Proportion of consumers that personalised cards, 2022 & 2023

Proportion of consumers that stated the ability to personalise a card was important, 2022 & 2023

Reasons for sending a digital Valentine’s Day card, 2023

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