United Kingdom (UK) World Cup Retail Market – Analyzing Trends, Consumer Attitudes and Key Players

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United Kingdom (UK) World Cup Retail Market Report Overview 

The UK world cup retail market research report is a part of GlobalData’s Retail Occasions series, and offers comprehensive insights into the consumer dynamics and spending habits of the UK consumers for the World Cup. The report also analyses the major players, the main trends, and consumer attitudes.

UK World Cup Retail Market Segments

The key segments in the UK world cup retail market are food & drink, clothing & merchandise, and decorations & items for home. Food & drink dominated the UK world cup retail market in 2022.

Food & Drink: This segment is further divided into nine categories: treat products, alcoholic drinks, meat and free from alternatives, non-alcoholic drinks, bakery, desserts & puddings, fruit & vegetables, fish, ready meals, and delicatessen products. Tesco was the most preferred retailer for shopping for food & drink items followed by ASDA and Aldi. The top 3 preferred stores for purchasing food & drink items were supermarkets, convenience store retailers, and value & discount retailers. Furthermore, mobiles were the most used devices for purchasing them-, followed by laptops/desktops and tablets.

Clothing & Merchandise: This segment is further divided into two categories: clothing & footwear and merchandise. Nike was the most preferred retailer for shopping for clothing & merchandise items followed by Tesco and Amazon. Convenience store retailers were the most preferred stores for purchasing clothing & merchandise items, followed by supermarkets, and department stores. Furthermore, mobiles were the most used devices for purchasing them, followed by laptops/desktops and tablets.

Decorations & Items For Home: This segment is further divided into three categories: electricals, items for events at home, and decorations. IKEA was the most preferred retailer for shopping for decorations & items for home followed by Tesco and Lidl. The top 3 preferred stores for purchasing decorations & items for home were supermarkets, general merchandisers, and department stores. Furthermore, mobiles were the most used devices for purchasing them, followed by laptops/desktops and tablets.

UK World Cup Retail Market Analysis, by Segments, 2022 (%)

UK World Cup Retail Market Analysis, by Segments, 2022 (%)

For more insights into the UK world cup retail market segments, download a free report sample

UK World Cup Retail Market Report Overview

Key Segments Food & Drink, Clothing & Merchandise, and Decorations & Items for Home

Segments Covered in the Report

UK World Cup Retail Market Segments Outlook (%)

  • Food & Drink
  • Clothing & Merchandise
  • Decorations & Items for Home

Key Highlights

  • World Cup viewing penetration was lower than the Euro 2021 viewing penetration, due to the timing of the competition.
  • Tesco received the highest retailer rating compared to other grocers on Range, Price, Quality and Display.

Reasons to Buy

  • Identify the key retailers used by consumers to purchase products across various World Cup product categories, and what drives consumers to shop with these retailers
  • Understand the impact of the cost-of-living crisis, and how it has played a part in consumers’ World Cup celebrations in 2022
  • Understand the popular channels used by consumers when shopping for World Cup product

Next
Currys
John Lewis & Partners
Marks & Spencer
Morrisons
Amazon
Tesco
ASDA
Sports Direct
JD Sports
Aldi
Co-op
Lidl
Sainsbury's
Waitrose & Partners
AO
Argos
Very
Home Bargains
Nisa/Loco
Nike
Adidas
TK Max
New Look
Footlocker
Primark
H&M
Flying tiger Copenhagen
Poundland
Poundstretcher
Wilko
B&M
eBuyer
Richer Sounds
The Range
Zara Home
Matalan
IKEA
Scribbler
Etsy

Table of Contents

Consumer attitudes

Buying dynamics

Financial wellbeing

Financial spending

World Cup spending

World Cup activities

Takeaway cuisines

Dining out cuisines

World Cup statements

Christmas statements

Retailer selection

Retailer ratings – grocers

Retailer ratings – non-food retailers

Timing of event

Timing of event

Food & drink

Buying dynamics

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Spending

Buying dynamics

Clothing & merchandise

Buying dynamics

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Spending

Buying dynamics

Decorations & items for events at home

Buying dynamics

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Spending

Buying dynamics

Methodology

Technical details: Consumer survey work

Table

Retailer ratings across key measures – grocers, 2022

Retailer ratings across key measures – non-food retailers 2022

Products purchased – treat products, 2022

Products purchased – Alcoholic drinks, 2022

Products purchased – Meat and free from alternatives, 2022

Products purchased – Non-alcoholic drinks, 2022

Products purchased – Bakery, dessert & puddings, 2022

Products purchased – Fruit & vegetables, 2022

Products purchased – Fish, 2022

Products purchased – Ready meals, 2022

Products purchased – Delicatessen products, 2022

Products purchased – Clothing & footwear, 2022

Retailers used – Clothing & footwear, 2022

Products purchased – Merchandise, 2022

Retailers used – Merchandise, 2022

Products purchased – Electricals, 2022

Retailers used – Electricals, 2022

Products purchased – Items for events at home, 2022

Retailers used – Items for events at home, 2022

Products purchased – Decorations, 2022

Retailers used – Decorations, 2022

Figures

World Cup viewing penetration (by demographic and by region), 2022

World Cup shopper penetration (by demographic and by region), 2022

World Cup shopper profile (by demographic and by region), 2022

World Cup retail shopper penetration (by demographic and by region)

World Cup leisure shopper penetration (by demographic and by region), 2022

Financial wellbeing compared to last year, 2022

How consumers financed World Cup spending, 2022

How consumers split World Cup spending between retail & leisure, 2022

How consumers celebrated the World Cup, 2022

Takeaway cuisines selected by those consumers who ordered a takeaway for the World Cup, 2022

Dining out cuisines selected by those consumers who had a meal out for the World Cup, 2022

Consumer views on the World Cup, 2022

Consumer views on the World Cup 2022

Retailers that did the best job of promoting or communicating deals for the World Cup, 2022

How the timing of the World Cup affected consumer’s celebrations, 2022

How consumers would have celebrated the World Cup if it had been during the Summer, 2022

Food & drink – overall penetration (by demographic), 2022

Retailers shopped at for food & drink, 2022

Retailers most shopped at for food & drink, 2022

What’s driving retailer selection – food & drink, 2022

Channels used for purchasing food& drink for the World Cup, 2022

Store type used for purchasing food & drink for the World Cup, 2022

Deviced used for purchasing World Cup food & drink, 2022

Fulfilment option used for purchasing World Cup food & drink, 2022

Average spend on World Cup food & drink by retailer, 2022

Treat products penetration 2022 (by demographic)

Alcoholic drinks penetration 2022 (by demographic)

Meat and free from alternatives penetration 2022 (by demographic)

Non-alcoholic drinks penetration 2022 (by demographic)

Bakery, desserts & puddings penetration 2022 (by demographic)

Fruit & vegetables penetration 2022 (by demographic)

Fish penetration 2022 (by demographic)

Ready meals penetration 2022 (by demographic)

Delicatessen products penetration 2022 (by demographic)

Overall seasonal food & drink planned/impulse purchases, and by product category, 2022

Clothing & merchandise – overall penetration (by demographic, 2022)

Retailers shopped at for clothing & merchandise, 2022

Drivers of clothing and merchandise retailer selection, 2022

Consumers using each channel for clothing & merchandise for the World Cup, 2022 (browsed and purchased)

Consumers using each store type for clothing & merchandise for the World Cup, 2022 (browsed and purchased)

Consumers using each device for clothing & merchandise, 2022 (browsed and purchased)

Consumers using each fulfilment option for World Cup purchases made online, 2022

Average spend on clothing & merchandise for the World Cup, 2022

Clothing & footwear penetration, 2022

Merchandise penetration, 2022

Overall seasonal clothing and merchandise planned/impulse purchases, and by product category, 2022

Decorations & items for events at home – overall penetration, 2022

Retailers shopped at for decorations & items for events at home, 2022

Drivers of retailer selection for decorations & items for events at home, 2022

Consumers using each channel for decorations & items for events at home, 2022

Consumers using each physical store type for decorations & items for events at home , 2022

Consumers using each device for decorations & items for events at home purchases, 2022

Consumers using each fulfilment option for decorations & items for events at home, 2022

Average spend on decorations & items for events at home, 2022

Electricals penetration, 2022

Items for events at home penetration, 2022

Decorations penetration, 2022

Overall decorations & items for the home planned/impulse purchases, 2022

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