Ukraine Telecom Operators Country Intelligence Report

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The telecom and pay-TV service revenue in Ukraine was valued at $2.3 billion in 2021 and is forecasted to register a growth of more than 2% during the period of 2022-2026. The growth during the forecast period is driven by growth in the mobile data, fixed broadband, and pay-TV segments. Mobile data is the largest contributor to total service revenue in 2021, followed by mobile voice, fixed broadband, pay-TV, mobile messaging, and fixed voice.

Ongoing investment by MNOs Vodafone Ukraine, Kyivstar and Lifecell on the expansion of 4G/LTE network coverage provides opportunities for network vendors, and potential for ARPU uplift for the operators. The Ministry of Digital Transformation’s initiative to extend high-speed broadband Internet with minimum speeds of 100 Mbps to the country’s rural communities over the coming years will bring new opportunities for ISPs.

Ukraine telecom operators market overview

Ukraine telecom operators market overview

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What are the market dynamics in the telecom operators market in Ukraine?

The planned expansion of M2M/IoT portfolios by operators will provide opportunities for IoT/M2M module/sensor suppliers and smart vertical solution and smart city providers. The Ukrainian parliament has passed legislation establishing a new national telecoms regulator to replace NKRZI. The new law was created in the context of the Association Agreement with the European Union and the EU Eastern Partnership Program.

What are the sector classifications in Ukraine’s Telecom Operators market?

Mobile services market: Mobile subscription penetration of the population in Ukraine will reach more than 120% in 2021. Despite a decline in mobile subscriptions, mobile subscription penetration of the population will increase slightly by the end of 2026, as the population decline will outpace the decline in subscriptions. 3G will be the leading mobile technology in 2021 accounting for more than 50% of total mobile subscriptions. However, 4G subscriptions will surpass 3G in 2023. This growth will be supported by a continued 4G/LTE network expansion by operators like Kyvistar, Lifecell, and Vodafone Ukraine.

Fixed services market: Fixed broadband penetration of the population will increase from 2021 to 2026 driven by the collective efforts from the Ukrainian government and operators like Ukrtelecom to expand broadband coverage across the country. For example, Ukraine’s Ministry of Digital Transformation announced a four-year plan in July 2020 to expand high-speed broadband Internet coverage to the country’s rural areas at a minimum speed of 100 Mbps. Fixed voice service revenue will decline drastically from 2021 to 2026 owing to a significant loss of circuit-switched subscriptions and a decline in voice ARPU over the forecast period. Fixed broadband service revenue, on the other hand, will increase from 2021 to 2026. This growth will be driven by the adoption of fixed broadband services.

Pay-TV: The growth of Pay-TV household penetration in Ukraine will be supported by the growing adoption of DTH and IPTV services. Cable TV is the leading pay TV technology in Ukraine, in 2021. Globaldata expects IPTV subscriptions to surpass cable TV subscriptions in 2026. IPTV subscriptions will grow robustly during 2021-2026, supported by improving fixed broadband infrastructure and rising adoption of multiplay packages inclusive of IPTV services.

Ukraine telecom operators market, by service

Ukraine telecom operators market, by service

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Who are the major players in Ukraine’s Telecom Operators market?

Kyivstar leads the mobile services segment in terms of subscriptions, in 2021. The company will retain its dominant position in the mobile market over the forecast period, supported by its focus on 4G/LTE expansion and the development of M2M/IoT solutions. Ukrtelecom will lead the fixed voice segment in 2021 and Volia will lead the pay-TV market in the same year.

Pay-TV operators market in Ukraine, by key players

Pay-TV operators market in Ukraine, by key players

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Market report scope

Market size (Year – 2021) $2.30 billion
Growth rate CAGR of >2% from 2022 to 2026
Base year for estimation 2021
Segmentation by service Mobile Data, Mobile Voice, Fixed Broadband, Pay-TV, Mobile Messaging, and Fixed Voice.
Key players Vodafone, Kyivstar, Lifecell, Ukrtelecom, Vega, Datagroup, Volia, Viasat Ukraine, NTV Plus Ukraine, Poverhost, Lycamobile, and Vimpelcom.

The Country Intelligence Report provides an in-depth analysis of the following:

  • Demographic and macroeconomic context in Ukraine.
  • The regulatory environment and trends.
  • Telecom and pay-TV services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and pay-TV markets.
  • The competitive landscape: an examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications and pay-TV markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Reasons to Buy

  • This Country Intelligence Report offers a thorough, forward-looking analysis of Ukraine’s telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.

  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Ukraine’s mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares.

  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Ukraine’s telecommunications markets.

  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Ukraine.

Vodafone
Kyivstar
Lifecell
Ukrtelecom
Vega
Datagroup
Volia
Viasat Ukraine
NTV Plus Ukraine
Poverhost
Lycamobile
Vimpelcom

Table of Contents

Table of Contents

Market highlights

Demographic, macroeconomic, and regulatory context

Demographic and macroeconomic context

Regulatory context

Telecom market outlook

Total telecom service revenue

Mobile services market

Fixed services market

Pay-TV service market

Competitive landscape and company snapshots

Competitive landscape

Kyvistar

Vodafone Ukraine (MTS)

Ukrtelecom

Lifecell

Additional resources

Baseline forecast assumptions

Data tables

Glossary

Research methodology

Country Intelligence Report coverage

About GlobalData

Frequently asked questions

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