Unilever – Digital Transformation Strategies

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Unilever Digital Transformation Strategies Report Overview

Unilever has been focusing on using artificial intelligence, cloud-based mobile applications, big data, and blockchain to digitally transform its operations. The annual ICT spending of Unilever was estimated at $990.3 million for 2023. A major share of this spending is earmarked for acquiring software, hardware, and ICT services from vendors. Unilever is a manufacturer and supplier of fast-moving consumer goods. The company’s product portfolio comprises food, beauty, personal care, beverages, home care, vitamins, minerals, and supplements. Some of its well-known brands are Bango, Ben & Jerry’s, Hellmann’s, Knorr, Magnum, The Vegetarian Butcher, Wall’s, Axe, Dove, Lifebuoy, Lux, Rexona, Sunsilk, Vaseline, Cif, Comfort, Domestos, Omo, Seventh Generation, Equilibra, Liquid I.V., Olly, Onnit, and SmartyPants, among others. It sells products to brick-and-mortar store partners, small family-owned shops, online retailers, and value retailers. The company has a business presence across the Americas, Europe, Asia-Pacific, Africa, and the Middle East.

 The ‘Unilever digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, technology partnerships, technology introductions, acquisitions, and ICT spending among others.

Total ICT Spending 2023 $990.3 million
ICT Spend by Function Data center, Communications, Network, Application, End-User computing, Management, and Service Desk
ICT Spend by Channel Internal Development and Maintenance, Technology Vendors (direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems Integrators
External ICT Spend by Segment Software (including cloud SaaS), Hardware (including cloud IaaS), ICT Services, Consulting, Network and communications, and Others
Technology Theme Focus Artificial Intelligence, Cloud, Big Data, Blockchain, IoT and e-commerce
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Digital Transformation Strategies

As a part of digital transformation, Unilever transitioned to a cloud-only enterprise. This transition is aimed at enhancing agility, security, user experience, and sustainability. HCLTech led the migration to Google Cloud Platform (GCP) and Microsoft Azure as part of Unilever’s multi-cloud strategy. It involved intelligent rehosting, agile and factory-based migration processes, modernizing multi-cloud operations, and leveraging advanced technologies like infrastructure-as-code and intelligent automation.

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Unilever Technology Theme Focus

Unilever is utilizing several emerging technologies including artificial intelligence, big data, cloud, blockchain, IoT, and e-commerce among others to enhance its operational and service capabilities.

Unilever Technology Focus

Unilever Technology Focus

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Unilever Technology Initiatives

Unilever has been involved in several strategic technology partnerships and collaborations, technology developments and rollouts, and acquisitions over the last few years. For instance, in 2022, The Ice Cream Shop, Unilever’s digital storefront, collaborated with Flytrex, an aerial food and retail delivery firm, to deliver ice cream through drones across all of Flytrex’s US locations. Orders can be placed through the Flytrex app, which provides customers with real-time updates along the delivery route.

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Unilever ICT Spend by Function

  • Datacenter
  • Communications
  • Network
  • Applications
  • End-user computing
  • Management
  • ICT Service desk

Unilever ICT Spend by Function, 2023 (%)

Unilever ICT Spend by Function, 2023 (%)

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Unilever ICT Spend by Channel

  • Internal development and maintenance
  • Technology vendors (direct)
  • Local resellers
  • Telcos
  • ICT services providers/consulting firms
  • Specialist outsourcers
  • Systems integrators

Unilever ICT Spend by Channel, 2023 (%)

Unilever ICT Spend by Channel, 2023 (%)

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Unilever External ICT Spend by Segment

  • Software (including Cloud SaaS)
  • Hardware (including Cloud IaaS)
  • ICT services
  • Consulting
  • Network and communications
  • Others

Unilever External ICT Spend by Segment, 2023 (%)

Unilever External ICT Spend by Segment, 2023 (%)

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This report provides:

  • Insight into Unilever’s technology activities.
  • Overview of technology initiatives covering partnerships, technology introductions, and acquisitions.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets.

Reasons to Buy

  • Gain insights into Unilever’s technology operations.
  • Gain insights into its technology strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various partnerships.

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Table of Contents

  • Overview
  • – Brief information about the company, its business divisions, and its financials
  • Digital Transformation Strategy
  • – A summary of key digital strategies/implementation efforts of the company
  • Accelerators, Incubators, and Other Innovation Programs
  • – Discusses the company’s key strategic units, innovation labs, incubation, and accelerator programs dedicated to technology innovation
  • Technology Focus
  • – Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
  • Technology Initiatives
  • – Discussion about all the technology introductions & partnerships the company has entered
  • Venture Arm: Unilever Ventures
  • – Brief information about the Company’s Ventures and its key decision-makers
  • Investment
  • – Brief discussion about the investments made by the company to acquire new technologies
  • Acquisitions
  • – Brief discussion about the acquisitions by the company
  • Partnership, Investment, and Acquisition Network Map
  • – A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years
  • ICT Budget and Contracts
  • – The company’s ICT budget segregated into hardware, software, and managed IT services
  • Key Executives
  • – Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers

Frequently asked questions

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