Unilever – Digital Transformation Strategies
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Unilever Digital Transformation Strategies Overview
Unilever has been focusing on data-led innovation as a part of its digital transformation strategies. The annual ICT spending of Unilever was estimated at $1.8 billion in 2022. A major share of this spending is earmarked for acquiring ICT services, software, and hardware from vendors. Unilever manufactures and supplies a range of fast-moving consumer goods such as food, beverages, home care products, and health and wellbeing products.
The Unilever Digital Transformation Strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, investments, acquisitions, ICT spending among others.
Total ICT Spending 2022 | $1.8 billion |
ICT Spend by Function | Communications, Data Center, Network, Application, End-User Computing, Service Desk, and Management |
ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems integrators |
External ICT Spend by Segment | ICT services, Software (including Cloud SaaS), Hardware (including Cloud Iaas), Network and communications, Consulting, and Others |
Technology Theme Focus | Artificial Intelligence, Big Data, Blockchain, Cloud Computing and IoT |
Digital Transformation Strategies
Unilever is collecting data on consumer behavior and sharing information on consumers’ preferences with large retailers to help them better meet consumer demands. The company is focusing on acquiring shopper insights to help retailers gain customer loyalty and boost sales. The company is acquiring data on shoppers’ preferences primarily through social listening tools, B2C and B2B e-commerce sites and apps, loyalty card information, etc., and processing the same to help large retailers offer the best value to consumers. For small retailers in emerging economies, the company launched small retailer servicing apps and web stores that allow small retailers to monitor inventory, order products and make payments more quickly and conveniently than manual methods. These initiatives are driving Unilever’s sales across geographies.
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Unilever Technology Theme Focus
Unilever is utilizing number of emerging technologies including artificial intelligence, big data, blockchain, cloud computing and IoT to improve operational efficiency and accelerate product development.
Unilever Technology Focus
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Unilever Technology Initiatives
Unilever has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, acquisitions, and technology investments over the past few years.
For instance, Unilever entered partnership with VTEX, a developer and provider of an enterprise ecommerce platform, to digitize its distribution chain in Spain. Through the partnership, Unilever will provide a B2B marketplace to retailers that will allow them to order. Unilever products from several distributors across Spain. The partnership improves Unilever’s operational efficiency and revenue growth.
For more insights on other technology initiatives of Unilever, download a free report sample
Unilever ICT Spend by Function
- Communications
- Data center
- Network
- Application
- End-user computing
- Service desk
- Management
Unilever ICT Spend by Function, 2022
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Unilever ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/Consulting firms
- Specialist outsourcers
- Systems integrators
Unilever ICT Spend by Channel, 2022
For more insights on ICT spending by channel, download a free report sample
Unilever External ICT Spend by Segment
- ICT services
- Software (including Cloud SaaS)
- Hardware (including Cloud Iaas)
- Network and communications
- Consulting
- Others
Unilever External ICT Spend by Segment, 2022
For more insights on external ICT spending by segment, download a free report sample
Scope
This report provides:
- Insight into Unilever’s technology activities.
- Insights of its digital transformation strategies and technology center & innovation program.
- Overview of technology initiatives covering partnerships, investments, and acquisitions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets and major ICT contracts.
Reasons to Buy
- Gain insights into Unilever’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships, investments, and acquisitions.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of Unilever in 2022?
The annual ICT spending of Unilever was estimated at $1.8 billion in 2022.
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Which was the leading ICT spending category by function for Unilever?
Data Center was the leading ICT spending category by function for Unilever in 2022.
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Which was the leading ICT spending category by channel for Unilever?
Internal development and maintenance was the leading ICT spending category by channel for Unilever.
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Which are the leading external ICT spending category by segment for Unilever?
Software (including cloud SaaS) was the key external ICT spending category by segment for Unilever.
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