United States of America (USA) Apparel Market Size and Trend Analysis by Category (Clothing, Footwear, Accessories), Retail Channel, Supply Chain, Consumer Attitudes and Themes, Key Brands and Forecast, 2020-2025

Pages: 112 Published: December 03, 2021 Report Code: GDAPP0815R

The apparel market in the US was valued at $358.3 billion in 2020 and is forecast to record growth of more than 2% during the period 2021-2025. The US apparel market will be driven by increased consumer demand with a GDP growth forecast in 2021, boosted by high consumption expenditure. The footwear market will grow the fastest as Trainers will continue to outperform as consumers opt for sporty, multifunctional footwear, rather than smart, formal styles, boosting the market as branded trainers have higher average price points.

Supermarkets and hypermarkets such as Walmart and Target are improving their apparel offers and have taken steps to keep up with the casualization and athleisure trends to boost their popularity amongst consumers. These players gained a wider audience during the pandemic as increased unemployment and financial uncertainty compelled consumers to switch to value retailers and supermarkets and hypermarkets provided a convenient way of shopping for apparel as shoppers could purchase across multiple sectors and they remained open while non-essential stores were affected by temporary closures. Supermarkets and hypermarkets have stepped up their private label apparel offers, such as Free Assembly by Walmart and All in Motion by Target, to provide differentiated products to suit customers’ needs.

The apparel market was expected to see a quick pick-up in sales in 2021. Spend has been boosted by pent-up demand, the vaccination program, and government stimulus checks that have allowed shoppers to purchase more than usual and trade up to premium or luxury brands. Although apparel sales will remain lower than pre-COVID forecasts in 2021, sales are expected to recover and grow beyond 2019 in 2022. Going further, sales will rise steadily with a forecast CAGR of more than 2%, driven by economic recovery and vaccination efforts.

Overview of the apparel market in the US

Overview of the apparel market in the US

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What are the apparel market dynamics in the US?

The widespread effects of COVID-19 led the US apparel market to fall in 2020 as consumers drastically reduced spending on discretionary items like apparel. Despite this, the apparel market was more resilient than that of numerous European countries due to the COVID-19 restrictions being less severe, federal stimulus cheques that kept up demand during difficult periods, and improved economic conditions in the country in 2021 boosting consumers’ spending power.

The pandemic drastically changed customer preferences towards more casual and comfortable styles that can be worn at home and outdoors, with athleisure styles, in particular, growing in popularity. Brands like Nike, Adidas, and Lululemon gained market share in 2020 owing to this shift as well as their market-leading propositions. This trend will endure, with shoppers continuing to purchase more leggings and trainers between 2019-2025. Sales of these categories will grow beyond pre-pandemic levels in 2021 with consumers continuing to work from home at least some of the time and trainers becoming more common as part of smart casual office attire.

Apparel companies are also diversifying their manufacturing and sourcing locations to reduce reliance on China after the tariff issues caused by the US-China trade war, switching mainly to Southeast Asian countries such as Bangladesh and India. Diversification will also help reduce the disruption caused by closures throughout the supply chain due to COVID-19 cases, such as manufacturing facilities halting production for a few weeks or a port closing. Additionally, road and rail transport within the US has been affected by the high demand to move goods across the country from ports and driver shortages. Retailers and brands must remain vigilant of such problems which are expected to escalate during the peak holiday season, and technology and forecasting tools for supply chains will ease this process.

What are the sector classifications in the US apparel market?

Womenswear: Womenswear sales saw a large decline, in 2020 and will recover to reach pre-pandemic levels by 2022 in line with the total apparel market. Women will continue to opt for leggings and nightwear due to the trend of casualization and comfort, with many consumers continuing to work from home and keeping up exercise routines. Nightwear was the go-to attire for staying at home in 2020 so the category will see a slight decline in 2021 as people have less need to purchase more items.

Menswear: Menswear will grow during the period of 2019-2025. The preference for casual clothing accelerated by the pandemic will endure in the forecast period, with tops, t-shirts, nightwear, and shorts trousers remaining growth categories out to 2025 with sales exceeding 2019 levels. With the popularity of flexible working models and casualization of work attire, fewer consumers will buy suits, so this category will see a decline from 2019 to 2025.

Childrenswear: Childrenswear saw the smallest decline in 2020, as purchases are more replacement driven so spending is more resilient. The market will see continued growth during 2019-2025. The strongest growing categories out to 2025 are nightwear along with necessary purchases of babywear.

Footwear: The footwear market saw a steep fall in sales in 2020, with sales of shoes & boots. The market will bounce back by 2025 with trainers in high demand as most US consumers switch to more casual and comfortable styles for everyday use. Trainers will grow the fastest during 2019-2025.

Accessories: The accessories market is expected to grow during the forecast period and will exceed pre-pandemic levels by 2022. Gloves and hair accessories will be a winning category within accessories as shoppers return to stores and government stimulus checks encourage consumers to treat themselves to premium and luxury items.

Apparel market in the US, by category

Apparel market in the US, by category

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Who are the top winners in the US apparel market?

Nike, Shein, Old Navy, Hanes, Adidas, Lululemon, Walmart, Victoria’s Secret, Target, and Dick’s Sporting Goods are the top winners in the US apparel market. Sportswear brands Nike, Adidas, and Lululemon were proven winners in 2020, with a combination of comfortable athleisure which appealed to consumers staying at home, and leading online platforms which could cater to the increase in digital demand while stores faced temporary closures and shoppers avoided non-essential trips.

US apparel market, by key brands

US apparel market, by key brands

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Market report scope

$358.3 billion

$358.3 billion
Growth rate CAGR of >2% from 2021 to 2025
Base year for estimation 2020
Forecast Period 2021-2025
Sector Womenswear, Menswear, Childrenswear, Footwear, and Accessories
Key brands Nike, Shein, Old Navy, Hanes, Adidas, Lululemon, Walmart, Shein, Victoria’s Secret, Target, and Dick’s Sporting Goods


The report uses data from GlobalData’s Retail database showing the trends in the market and sectors by value. It also reveals the major retailers by market share in 2020 in each of the sectors. All data includes the impact COVID-19 has had on sales in 2020 (forecasted at the date of publication).

Reasons to Buy

  • Gain a comprehensive view of the clothing, footwear, and accessories market and forecasts for 2025.
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the retail market.
  • Investigate current and forecast trends in the clothing, footwear, and accessories sector to identify the opportunities offering the most potential.
  • Understand who the main competitors are in the sector and the price positioning.

Key Players

Old Navy
Victoria's Sectret
Under Armour
American Eagle

Table of Contents

Table of Contents

Executive Summary

Drivers & Inhibitors

Economic Background

Market Size & Forecasts


Brands & Themes

Supply Chain & Logistics

Apparel Data

Methodology & Contacts

Frequently Asked Questions

The market size of the apparel market in the US was valued at $358.3 billion in 2020.

The US apparel market is projected to grow at a CAGR of more than 2% during the forecast period 2021-2025.

The different sector classifications in the US apparel market are womenswear, menswear, childrenswear, footwear, and accessories.


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