United States (US) Apparel Market Size and Trend Analysis by Category, Retail Channel, Consumer Attitudes, Brands and Forecast to 2029

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Analyze the US apparel market with forecasts to 2029. Explore market size, consumer trends, online vs offline retail, leading brands, category insights, and growth opportunities.

Report Value Proposition – Why Does the US Apparel Market Matter?

The US apparel industry is navigating a changing retail landscape shaped by evolving consumer preferences, inflationary pressures, digital commerce, and shifting economic conditions. While shoppers remain value-conscious, easing inflation, recovering consumer confidence, and continued growth in online retail are creating new opportunities for apparel brands and retailers.

GlobalData’s US Apparel Market Analysis provides a comprehensive assessment of market performance, consumer attitudes, leading brands, retail channels, and growth forecasts through 2029. The report helps fashion companies, retailers, investors, and market strategists understand the factors shaping apparel demand and identify emerging opportunities across the US market.

You can use this report to:

  • Understand the US apparel market outlook through 2029
  • Analyze consumer shopping behavior and fashion trends
  • Evaluate online and offline retail performance
  • Benchmark leading apparel brands
  • Identify high-growth product categories
  • Support merchandising, investment, and expansion strategies

Key Insights in the US Apparel Market

The report explores the major trends influencing apparel retail across the United States.

Key themes include:

  • Forecast growth of the US apparel market
  • Evolving consumer spending and purchasing behavior
  • Expansion of online apparel retail
  • Performance of leading apparel brands
  • Impact of inflation and economic conditions on demand
  • Demographic shifts influencing apparel consumption
  • Growth opportunities across apparel categories
  • Retail strategies driving market competitiveness

Scope

What Will You Learn from This Report?

This report provides insight into:

  • US apparel market forecasts
  • Market size and growth trends
  • Consumer attitudes and buying behavior
  • Online versus offline apparel sales
  • Leading apparel brands and market share
  • Category-level performance
  • Retail market dynamics
  • Competitive landscape
  • Industry challenges and opportunities
  • Market outlook through 2029

Who Should Buy This Report?

This report is valuable for:

  • Apparel brands
  • Fashion retailers
  • Department stores
  • E-commerce retailers
  • Fashion manufacturers
  • Investors and private equity firms
  • Retail consultants
  • Strategy and market intelligence teams
  • Merchandising professionals
  • Consumer goods analysts

How Companies Use This US Apparel Market Analysis

Fashion brands and retailers use this report to understand changing consumer demand, identify high-growth categories, and optimize product assortments across physical and digital channels.

Strategy teams leverage the analysis to benchmark competitors, refine pricing and merchandising strategies, evaluate online retail opportunities, and support expansion plans in the evolving US apparel market.

Investors and consultants also use the report to assess market potential, monitor leading brands, and identify long-term growth opportunities across the fashion retail sector.

Key Highlights

The US apparel market is expected to rise at a CAGR of 2.2% between 2024 and 2029, to reach $649.78bn by 2029

Reasons to Buy

Benchmark Your Strategy Against Leading US Apparel Brands

This report helps organizations benchmark their performance against the leading players in the US apparel market.

It provides comparative insight into:

  • Market size and growth
  • Consumer purchasing trends
  • Brand market share
  • Online retail performance
  • Category growth
  • Competitive positioning
  • Retail channel dynamics
  • Future market opportunities

Built on Trusted GlobalData Retail Intelligence

GlobalData’s US Apparel Market Analysis is built on proprietary retail intelligence, consumer research, market forecasting, and expert analysis of the US fashion industry.

Trusted by retailers, apparel manufacturers, investors, and consumer goods companies, GlobalData delivers actionable intelligence that supports strategic planning, competitive benchmarking, and long-term growth.

GlobalData’s retail analysts provide deep expertise across fashion, consumer behavior, digital commerce, merchandising, and retail market strategy.

Unlock Growth Opportunities in the US Apparel Market

As consumer expectations, shopping channels, and fashion trends continue to evolve, businesses that understand the forces shaping the US apparel industry will be better positioned to strengthen their market presence, improve customer engagement, and capitalize on growth opportunities through 2029.

Nike
Target
Old Navy
Shein
Adidas
Lululemon
Skechers
Levi's
Jordan
Victoria's Secret
Skechers
Coach
Ralph Lauren

Table of Contents

Executive Summary

Drivers & Inhibitors

Economic Background

US Apparel Market to 2029

Category Performance to 2029

Channel Performance to 2029

Consumer

Competitive Landscape: Brands

Top 10 US Apparel Brands 2023-2025

Top 10: Winners & Losers Outlook

Brands in Focus: Old Navy

Brands in Focus: Skechers

Brands in Focus: Coach and Ralph Lauren

Methodology

Contact Us

Table

Men’s & Women’s Clothing by Product Type Value ($ m) 2024 & 2029 and CAGR (%) 2024-2029

Children’s Clothing by Product Type Value ($ m) 2024 & 2029 and CAGR (%) 2024-2029

Footwear by Product Type Value ($ m) 2024 & 2029 and CAGR (%) 2024-2029

Accessories by Product Type Value ($ m) 2024 & 2029 and CAGR (%) 2024-2029

Figures

Real GDP ($ trillion) and annual growth (%)

Nominal GDP ($ trillion) and annual growth (%)

Real GDP per capita ($ thousands) and annual growth (%)

Consumer price inflation (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

US Apparel Market Value, 2019, 2024 & 2029 ($ bn) with five-year CAGR (%)

US Apparel Market Value ($ bn) and Volumes (m units) 2019-2029, with Annual Growth (%)

Category Shares within the US Apparel Market (%) 2019, 2024 & 2029F

Category Growth (%) within the US Market, 2019-2029

US Apparel Subcategories by Value ($ bn) 2019, 2024 & 2029 and CAGR (%) 2024-2029

US Apparel Market by Price Positioning, 2019, 2024 & 2029

US Sportswear Market ($ bn) with Annual Growth (%), 2019-2029

US Online Apparel Market ($ bn) 2019-2029 and Online Penetration (%)

Online, Offline & Total Apparel Annual Growth in the US (%), 2019-2029

US Apparel Market by Channel Share (%), 2024 & 2029

US consumers’ level of concern about the impact of the cost-of-living crisis on their long-term financial situation

How US consumers’ have changed their shopping habits for clothing & footwear in the last three months

Secondhand Apparel Purchases in the US

US consumers that have purchased secondhand apparel so far in 2025 by demographic

Consumers that have purchased secondhand apparel so far in 2025 by region

Top 10 US Apparel Brands by Market Share (%), 2023-2025 with 2024-2025 Change in Share (ppts)

Old Navy’s Apparel Market Share (%) in the US 2019-2025

Skechers’s Apparel Market Share (%) in the US 2019-2025

United States (US) Apparel Market Size and Trend Analysis by Category, Retail Channel, Consumer Attitudes, Brands and Forecast to 2029 standard reports
Currency USD
$4,950

Can be used by individual purchaser only

$14,850

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

United States (US) Apparel Market Size and Trend Analysis by Category, Retail Channel, Consumer Attitudes, Brands and Forecast to 2029 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United States (US) Apparel Market Size and Trend Analysis by Category, Retail Channel, Consumer Attitudes, Brands and Forecast to 2029 in real time.

  • Access a live United States (US) Apparel Market Size and Trend Analysis by Category, Retail Channel, Consumer Attitudes, Brands and Forecast to 2029 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.