United States Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2023 Update

United States (US) Destination Tourism Market Report Overview

The US benefits from a strong economy and is one of the most developed tourism destinations worldwide. The US has been able to utilize DMOs to promote tourism in the US, through social media and nonprofit organizations like Visit California and Visit Florida, which are tasked with developing and maintaining marketing programs to further develop tourism in California and Florida by promoting locations and activities.

United States (US) destination tourism insight report provides analysis of destination markets, infrastructure and attractions, main and emerging source markets, as well as risks and opportunities in the US. This report explores the types of travelers that visit the US as well as a SWOT analysis.

The US Destination Tourism Market Segmentation by Source Markets

The key source markets in the US destination tourism market are Mexico, Canada, the United Kingdom, Germany, France, India, Brazil, Colombia, South Korea, and Spain. Mexico is the primary source market to the US in 2022, followed by Canada. The US shares a land border with both Mexico and Canada, which makes travel relatively accessible and affordable, depending on the desired location. Additionally, the US has great flight connectivity to many major airports in Mexico and Canada, making air travel between the countries relatively convenient.

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The US Destination Tourism Market, Infrastructure and Transportation Construction Projects

Some of the key infrastructure and transportation construction projects in the US domestic tourism market are Sound Transit – East Link Light Rail Extension, Washington, NICTD – South Shore Line Capital Plan, Indiana, ACAP/ Global Crossing Airlines – Davie Aircraft Maintenance Facility, Florida, Memphis Intl and Airport – Memphis International Airport Terminal Modernization.

The US Destination Tourism Market, Key Trends

Some of the key trends in the US destination tourism market are leisure is the leading motivation for travel to the US and transportation is the highest inbound tourist expenditure.

The popularity of leisure trips to the US is due to the many pull factors the US offers in different states, such as amusement parks, national parks, beaches, retail, and restaurants.  The US is offering multiple choices for different users, ranging from singles, couples, or families, could also be a reason for the high volume of arrivals. The US also has great infrastructure and transportation links that make travel to the US accessible; for example, good flight connectivity is available globally, but transport links and infrastructure within the US are well established. This allows tourists to travel to different states and take advantage of multi-stop holidays.

The US Destination Tourism Market Segmentation by Holiday Types

Some preferred holiday types driving the Chinese tourism market include sun & beach holidays, visiting friends or family holidays, city break holidays, cultural, adventure/sport holidays, gastronomical holidays, multi-stop trip holidays, cruise holidays, wellness/medical holidays, and religious holidays, among others. Sun & beach holidays were the most preferred type of holidays in the US.

The US Destination Tourism Market Analysis by Holiday Types

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The US Destination Tourism: Major Tourist Attractions

Some of the major tourist attractions in The US are The Grand Canyon, Niagara Falls State Park, Las Vegas Strip, Walt Disney World Resort, and Times Square.

The Las Vegas Strip is one of the most famous places and is home to many iconic attractions, with millions of visitors every year.  It has the Allegiant Stadium, home to the Las Vegas Raiders NFL team and T-Mobile Arena. The Strip is also lined with upscale casino hotels, shops, performance venues and high-quality restaurants.

Segments Covered in the Report

The US Destination Tourism Outlook, By Holidays Types

• Sun & Beach
• Visiting Friends or Family
• City Break
• Cultural
• Adventure/Sport
• Gastronomical
• Multi-Stop Trip
• Eco
• Cruise
• Wellness / medical
• Religious
• Wedding Related
• None of the above
• LGBTQIA+

Scope

This report is part of GlobalData’s Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case the US.

Key Highlights

The top three international arrivals by place of origin in 2022 are: Mexico, Canada and United Kingdom

Leisure is the leading motivation for travel to the US accounting for xx%, followed by VFR (xx%) and business (xx%).

The total inbound expenditure in the US is the highest in the Americas, at $xx million, compared to Mexico’s $xx million and Canada’s $xx million

Reasons to Buy

• Obtain a clear and detailed insight into new developments in popular tourist destinations.
• Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, foreign direct investments (FDI), airlines and hotel developments.
• Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.