United States (US) Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update
All the vital news, analysis, and commentary curated by our industry experts.
US Source Tourism Market Report Overview
The US source tourism market witnessed 94.4 million outbound trips and 1.594 billion domestic trips in 2022. International travel recovery from the US is expected to grow consistently, with projections indicating that it may cross pre-pandemic levels by 2023.
Traveling for leisure and visiting friends and relatives (VFR) is helping the tourism industry recover post the pandemic. Additionally, the share of business travel is increasing steadily both domestically and internationally. Economic losses during the pandemic led to reductions in the corporate travel budget. The availability of video conferencing tools, collaborative work software as well and environmental considerations are impacting the recovery of business tourism.
The US source tourism market research report provides a thorough insight into the US domestic and outbound tourism market. The report looks at the profiles of US tourists and summarizes the key reasons that they travel. It also offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the US outbound travel market.
|Key Segments||· Domestic Tourism
· Outbound Tourism
|Key Holiday Types||· Sun and Beach Holidays
· Cultural Holidays
· Visiting Friends or Family
· City Break
· Gastronomical Holidays
· Adventure/Sport Holidays
· Eco Holidays
· Wellness/Medical Holidays
· Multi-Stop Trips
· Religious Holidays
· Wedding Related Holidays
· LGBTQIA+ Holidays
|Enquire & Decide||Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.|
US Source Tourism Market Dynamics
Domestic tourist expenditure grew consistently from 2017 to 2019 but declined significantly in 2020 due to the COVID-19 pandemic. Despite this drastic fall, there was a noticeable recovery in travel expenditure in 2021. This was mostly driven by the retail, transportation, and food service sectors. The forecast values for the period 2023 to 2027 suggest a substantial increase in domestic tourist expenditure across all sectors, thereby promoting growth and recovery of the economy fueled by the lifting of travel restrictions, increased vaccinations, and demand to travel both for leisure and to visit friends and relatives.
In terms of outbound tourist spending, transportation remains the highest spending category for US tourists. Affordability and accessibility are the most considered factors by US travelers when choosing a destination. The significant growth projected for the different sectors shows a positive outlook for the US tourism industry.
Buy the Full Report for more Insights into the US Source Tourism Market
US Source Tourism Market Segments
The key segments in the US source tourism market are domestic tourism and outbound tourism. Domestic tourism was the leading segment in the US source tourism market in 2022.
Domestic Tourism: Visiting Friends and Relatives (VFR) has always been the key driver of domestic travel in the US. Thus, with the understanding of travel patterns and traveler behavior, VFR is being looked at as a forerunner in the recovery of domestic travel in the US. In addition, for the year 2022, travel by land was by far the most popular mode of transport. As restrictions eased in 2021, there was a slight recovery in expenditure, particularly in retail, entertainment & sightseeing, food service, and travel intermediaries sectors in the domestic market. As domestic travel recovers further, domestic expenditure on tourism is expected to rise significantly by 2027.
Outbound Tourism: There is a growing demand for outbound travel from the US. This trend is largely attributed to the reopening of the Canada-US-Mexico border for all travelers. As vaccination efforts increase and travelers regain confidence in international travel post-pandemic, GlobalData projects international departures to grow significantly by 2027. Leisure is the primary purpose of outbound travel for US travelers as US citizens find it easy to travel to 185 countries visa-free. Moreover, multiple air routes have been revived among nations, thereby dramatically increasing the accessibility to travel, which is an important consideration for travelers when making travel plans.
US Source Tourism Market Analysis by Segments, 2022 (%)
Buy the Full Report for more Segment Insights into the US Source Tourism Market
US Source Tourism Market Segmentation by Holiday Types
The types of holidays preferred by tourists from the US are sun and beach holidays, cultural holidays, visiting friends or family, city break, gastronomical holidays, adventure/sports holidays, eco holidays, wellness/medical holidays, multi-stop trip, cruise, religious holidays, wedding related holidays, and LGBTQIA+ holidays, among others. The most popular holiday choice for US travelers is the sun and beach.
Mexico, Puerto Rico, and the Dominican Republic are among the most sought-after tourist destinations. Even in the domestic market, there is strong demand for sun-and-fun variety locations in Florida. This allows them an opportunity to escape the cold and benefit of the tropical weather along with the local food and culture. These destinations often have a vibrant tourism infrastructure, with resorts, restaurants, and entertainment that cater to all kinds of international visitors. This type of holiday is in high demand across the globe and is perceived to be a major driver of recovery of tourism.
US Source Tourism Market Analysis by Holiday Types, 2021 (%)
Buy Full Report for More Holiday-Type Insights into the US Source Tourism Market
Segments Covered in the Report
US Source Tourism Market Segments Outlook
- Domestic Tourism
- Outbound Tourism
US Source Tourism Market Holiday Types
- Sun and Beach Holidays
- Cultural Holidays
- Visiting Friends or Family
- City Break
- Gastronomical Holidays
- Adventure/Sport Holidays
- Eco Holidays
- Wellness/Medical Holidays
- Multi-Stop Trips
- Religious Holidays
- Wedding Related Holidays
- LGBTQIA+ Holidays
This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the US outbound travel market.
Reasons to Buy
- This report provides clear insight into developments in US’s domestic and outbound tourism markets.
- The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
- The report explores the different profiles of US tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
- The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
Table of Contents
United States Tourist Profile
Main and Developing Destination Markets
Frequently asked questions
What was the leading segment in the US source tourism market in 2022?
Domestic tourism was the leading segment in the US source tourism market in 2022.
What was the leading type of holiday in the US source tourism market?
Sun and beach holiday was the leading type of holiday in the US source tourism market in 2022.
What is the highest spending category for US outbound tourists?
In terms of outbound tourist spending, transportation remains the highest spending category for US tourists.
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.