Vietnam Cigarettes Market by Segments, Production, Distribution, Tax and Pricing, Competitive Landscape and Forecast to 2028
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Vietnam Cigarettes Market Report Overview
The Vietnam cigarettes market size was VND160.5 trillion ($6.8 billion) in 2023 and will grow at a CAGR of more than 2% from 2023 to 2028.
Vietnam Cigarettes Market Outlook 2023-2028 (VND Trillion)

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The Vietnam cigarettes market research report offers data that showcase the trends in the market and sectors by value and volume. It provides historical and forecast period data for total cigarette sales in the country. The Vietnam cigarettes market analysis report also reveals the brand leaders by market share in 2023 in Vietnam.
| Market Size (2023) | VND160.5 trillion ($6.8 billion) |
| CAGR (2023-2028) | >2% |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Key Segments | · Filter Cigarettes
· Plain Cigarettes |
| Key Distribution Channels |
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| Leading Companies |
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| Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
Vietnam Cigarettes Market Segments
The key segments in the Vietnam cigarette market are filter cigarettes and plain cigarettes. In 2023, the filter cigarettes segment held the highest market share of the Vietnam cigarettes market.
Vietnam Cigarettes Market Analysis by Segments, 2023 (%)

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Vietnam Cigarettes Market Segmentation by Distribution Channel
The key distribution channels in the cigarettes market in Vietnam are tobacco specialists, convenience stores, hypermarkets & supermarkets, and cash & carries & warehouse clubs, among others. In 2023, tobacco specialists accounted for the largest share of the Vietnam cigarettes market growth.
Vietnam Cigarettes Market Analysis by Distribution Channel, 2023 (%)
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Vietnam Cigarettes Market – Competitive Landscape
The leading companies in the cigarettes market in Vietnam are Japan Tobacco, Philip Morris International, Imperial Brands, British American Tobacco, and Vietnam National Tobacco Corporation. In 2023, Vietnam National Tobacco Corporation was the leading company garnering the largest Vietnam cigarettes market growth.
Vietnam Cigarettes Market Analysis by Companies, 2023 (%)
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Segments Covered in the Report
Cigarettes Segment Outlook (Market Share, %, 2018-2028)
- Filter Cigarettes
- Plain Cigarettes
Vietnam Cigarettes Distribution Channel Outlook (Market Share, %, 2018-2028)
- Tobacco Specialists
- Convenience Stores
- Hypermarkets & Supermarkets
Cash & Carries & Warehouse Clubs
Scope
This report brings together multiple data sources to provide a comprehensive overview of the cigarettes category in Vietnam, as part of GlobalData’s global coverage of the category. It includes analysis on the following:
- Market Context: The report provides comparative analysis of the value shares of Vietnam in the Asia-Pacific and global cigarettes category. Additionally, the per capita expenditure of cigarettes in Vietnam is also compared with the Asia-Pacific and global levels.
- Market Size and Structure: The report offers an overview of the growth at a category level and provides analysis for cigarettes by value, volume, and CAGR for the period 2018–28. The section also includes value analysis of segments, value and volume analysis of sub-segments segments under cigarettes category for the period 2018–28.
- Production and Trade: It covers production, imports, and exports of the country in the cigarettes category.
- Taxation and Prices: It covers taxation and prices in the country and effects in the cigarettes category.
- Retail Distribution: It analyzes the leading distribution channels at category level in 2023. The consumer reports cover the following distribution channels: tobacco specialists, convenience stores, hypermarkets & supermarkets, cash & carries & warehouse clubs, department stores, and other general retailers.
- Manufacturers and Brands: The report provides analysis on leading companies by category in 2023 and analyzes the market share.
- Smoking Population: The report covers consumption of cigarettes by gender in Vietnam.
- Operating Constraints: The report cover the impact of policies and regulation on cigarettes category in Vietnam.
- Prospects and Forecasts: The report covers forecast analysis of categories in the cigarettes category.
- Macroeconomic analysis: The report also provides an outlook on macroeconomic indicators in Vietnam, with a detailed summary of the economy, labor market, and demographics.
- Time period: The report provides category value and volume data, including category level data for the period 2018–28. Distribution channel and company data is of 2023.
Key Highlights
- Per capita expenditure of cigarettes was lower in Vietnam than the global and regional levels in 2023
- Poland was the leading exporter of cigarettes to Vietnam
- Vietnam exports the majority of its cigarettes to Nigeria
- Tobacco specialists was the leading distribution channel in the cigarettes category in Vietnam
- Vietnam National Tobacco Corporation was the leading company in the cigarettes category
Reasons to Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid in effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and identify where to compete in the future.
British American Tobacco
Imperial Brands
Philip Morris International
Japan Tobacco
Table of Contents
Table
Figures
Frequently asked questions
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What was the Vietnam cigarettes market size in 2023?
The Vietnam cigarette market size was VND160.5 trillion ($6.8 billion) in 2023.
-
What will the Vietnam cigarettes market growth rate be during 2023-2028?
The market will grow at a CAGR of more than 2% from 2023 to 2028.
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Which distribution channel accounted for the largest share of the Vietnam cigarettes market in 2023?
In 2023, the tobacco specialists distribution channel accounted for the largest share of the Vietnam cigarettes market.
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Which are the leading companies in the Vietnam cigarette market?
Japan Tobacco, Philip Morris International, Imperial Brands, British American Tobacco, and Vietnam National Tobacco Corporation are the leading companies in the Vietnam cigarettes market.
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