Turkiye Cigarettes Market by Segments, Production, Distribution, Tax and Pricing, Competitive Landscape and Forecast to 2029

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Turkiye Cigarettes Market Report Overview

The Turkiye cigarettes market size was TRY161.4 billion ($6.8 billion) in 2023 and will grow at a CAGR of more than 24% from 2023 to 2028.

Turkiye Cigarettes Market Outlook 2023-2028 (TRY Billion)

Turkiye Cigarettes Market Outlook 2023-2028 (TRY Billion)
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The research report offers data that showcase the Türkiye cigarettes market analysis, it’s trends and sectors by value and volume. The report also provides historical and forecast period data for total cigarette sales in the country. The cigarette market analysis in Turkiye report also reveals the brand leaders by market share in 2023.

Market Size (2023) TRY161.4 billion ($6.8 billion)
CAGR (2023-2028) >24%
Key Distribution Channels ·       Convenience Stores

·       Hypermarkets & Supermarkets

·       Tobacco Specialists

·       Department Stores

Leading Companies ·       Philip Morris International

·       Japan Tobacco

·       British American Tobacco

·       Imperial Brands

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Turkiye Cigarettes Market Segmentation by Distribution Channel

The key distribution channels in the Turkiye cigarettes market are convenience stores, hypermarkets & supermarkets, tobacco specialists, and department stores among others. In 2023, convenience stores was the leading channel responsible for the highest cigarette consumption and the Türkiye cigarette market growth.

Turkiye Cigarettes Market Analysis by Distribution Channel, 2023 (%)

Turkiye Cigarettes Market Analysis by Distribution Channel, 2023 (%)
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Turkiye Cigarettes Market – Competitive Landscape

In 2023, Philip Morris International held the largest market share in the cigarettes market in Turkiye

  • Philip Morris International
  • Japan Tobacco
  • British American Tobacco
  • Imperial Brands

Parliament, Lark, Marlboro, and L & M are some of the brands under the Philip Morris International company.

Turkiye Cigarettes Market Analysis by Companies, 2023 (%)
Turkiye Cigarettes Market Analysis by Companies, 2023 (%)
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Segments Covered in the Report

Turkiye Cigarettes Distribution Channel Outlook (Market Share, TRY Billion, 2018-2023)

  • Convenience Stores
  • Hypermarkets & Supermarkets
  • Tobacco Specialists
  • Department Stores

Scope

  • Per capita expenditure of cigarettes was lower in Turkiye than at the global and regional levels in 2023.
  • Serbia was the leading exporter of cigarettes to Turkiye.
  • Iraq was the largest importer of cigarettes from Turkiye.
  • Convenience stores was the leading distribution channel in the cigarettes category.
  • Philip Morris International Inc was the leading company in the cigarettes category.

Key Highlights

  • Per capita expenditure of tobacco was lower in Turkey than the global and regional levels in 2021
  • The per capita expenditure of cigarettes was lower than the global and regional level in 2021
  • Due to the high tobacco prevalence rate, the Turkish government has raised excise taxes on tobacco products in the country.
  • Parliament, owned by Philip Morris International Inc, is the leading brand in the cigarettes category, in 2021

Reasons to Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and identify where to compete.

Table of Contents

Report scope

Introduction

Executive Summary

Market Context

Value growth analysis by region

PCC and PCE of Turkiye compared to global and Eastern Europe markets

Market Size and Structure

Market size analysis

Market size analysis – category: cigarettes

Segment analysis : cigarettes

Sub-segment analysis: cigarettes

Production and Trade

Production – cigarettes

Imports – cigarettes

Exports – cigarettes

Taxation and Pricing

Taxation – cigarettes

Retail prices – cigarettes

Retail Distribution

Channel share analysis – cigarettes

Manufacturers and Brands

Leading companies by volume share – cigarettes

Brand share analysis of top five companies – cigarettes

Smoking Population

Smoking population, by gender

Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Primary Outer Type Growth Analysis

Operating Constraints

Prospects and Forecasts

Cigarettes growth analysis

Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends and demographic trends

Turkiye risk index (GCRI) 2024

Turkiye risk analysis – compared to global and Eastern Europe markets

Methodology

Definitions

Appendix

Table

Leading categories (value), 2023

Fastest-growing segments (value), 2023

Leading companies by category (volume), 2023

Leading channel by category (volume), 2023

Leading value and volume categories

Cigarettes – value analysis by segment, 2018–28

Cigarettes– value analysis by sub-segment, 2018–28

Cigarettes – volume analysis by sub-segment, 2018–28

Cigarette production, 2000–15

Imports of cigarettes, 2021–23

Imports by country of origin, million pieces, 2021–23

Imports by country of origin, percentage share (%), 2021–23

Exports of cigarettes, 2021–23

Exports by country of destination, million pieces, 2021–23

Exports by country of destination, percentage share (%), 2021–23

Taxation – cigarettes

Retail prices – cigarettes

Change in distribution share in cigarettes, 2018–23

Brand volume shares of top five companies by category, 2023

Performance overview (score: 1–100)

Sector data, by category

Per capita consumption (pieces), 2018–28

Per capita expenditure ($), 2018–28

Cigarettes volume sales distribution in Turkiye, 2023

Brand volume share by category, 2023

Pack material (in million pack units), 2018–2028

Pack materials by category (in million pack units), 2023

Pack type (in million pack units), 2018–2028

Pack types by category (in million pack units), 2023

Primary outer type (in million pack units), 2018–2028

Primary outer types by category (in million pack units), 2023

Nominal GDP (TRY billion) value and annual growth (%), 2020–28

Consumer price inflation (%), 2020–28

Employed people (million) and unemployment rate (%), 2020–28

Nominal household final consumption expenditure and annual growth (%), 2020–28

Population and annual growth (%), 2020–28

Population by age group (%)

Population by gender (%)

Figures

Value share of Turkiye in the global and Eastern European cigarettes category, 2023–28 Per capita expenditure comparison – Turkiye , Eastern Europe, and global, 2018–28

Market size and growth analysis by value, cigarettes category, 2018–28

Market size and growth analysis by value and volume, cigarettes category, 2018–28

Key distribution channels – cigarettes, in million pieces

Leading companies (in volume million pieces) in the cigarettes category, 2023

Key Pack Materials in the Turkish cigarettes category by Percentage Share of Pack Units, 2023

Annual Growth Rate by Key Pack Material, 2018–2028

Use of Pack Material by Category (in Pack Units), 2023

Key Pack Types in the Turkish cigarettes category by Percentage Share of Pack Units, 2023

Annual Growth Rate by Key Pack Type, 2018–2028

Use of Pack Type by Category (in Pack Units), 2023

Key Primary Outer Types in the Turkish cigarettes category by Percentage Share of Pack Units, 2023

Annual Growth Rate by Key Primary Outer Type, 2018–2028

Use of primary type by category (in pack units), 2023

Percentages of adult smokers by gender, 2009–28

Cigarettes consumption, million pieces, 2018–28

Percentages of adult smokers by gender, 2008–28

Cigarettes consumption, million pieces, 2018–28

Real GDP (TRY billion) and annual growth (%)

Nominal GDP (TRY billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in TRY terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (million) and unemployment rate (%)

Five lowest-risk nations in GCRI Q2 2024

Five highest-risk nations in GCRI Q2 2024

Turkiye’s performance in country risk analysis in comparison Eastern Europe and world average

Frequently asked questions

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