Vietnam Feminine Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2027

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Vietnam Feminine Hygiene Market Report Overview

The Vietnamese feminine hygiene market size was estimated at VND10.6 trillion and is likely to grow at a CAGR of more than 7% from 2022 to 2027.

Vietnam Feminine Hygiene Market Outlook 2022-2027 (VND Trillion)

Vietnam Feminine Hygiene Market Outlook 2022-2027 (VND Trillion)

Buy the Full Report for Vietnamese Feminine Hygiene Market Forecasts
Download a Free Sample Report

The Vietnam feminine hygiene market research report includes country overview analysis, category and segment coverage, distribution channel insights, macroeconomic analysis, and competitive landscape.

Market Size (2022) VND10.6 trillion
CAGR (2022-2027) >7%
Historic Period 2017-2022
Forecast Period 2023-2027
Key Categories •       Sanitary Pads

•       Tampons

•       Women`s Disposable Razors & Blades

•       Pantiliners & Shields

•       Internal Cleansers & Sprays

Key Distribution Channels •       Health & Beauty Stores

•       Hypermarkets & Supermarkets

•       Convenience Stores

•       Direct Sellers

•       Parapharmacies/Drugstores

•       Chemists/Pharmacies

•       Department Stores

Leading Companies •       Unicharm Corporation

•       Kimberly-Clark Corporation

•       Procter & Gamble

•       Reckitt Benckiser Group

•       IPRAD HEALTH Laboratories

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Vietnam Feminine Hygiene Market Segmentation by Category

The key categories in the Vietnamese feminine hygiene market are sanitary pads, tampons, women`s disposable razors & blades, pantiliners & shields, and internal cleansers & sprays. In 2022, sanitary pads was the largest category both in value and volume terms. However, the tampons category will garner the fastest growth during the projected period, followed by women`s disposable razors & blades and sanitary pads.

Vietnam Feminine Hygiene Market Analysis by Category, 2022 (%)

Vietnam Feminine Hygiene Market Analysis by Category, 2022 (%)

Buy the Full Report for Category-Wise Vietnam Feminine Hygiene Market Insights
Download a Free Sample Report

Vietnam Feminine Hygiene Market Segmentation by Distribution Channel

The key distribution channels in the Vietnamese feminine hygiene market are health & beauty stores, hypermarkets & supermarkets, convenience stores, direct sellers, parapharmacies/drugstores, chemists/pharmacies, department stores among others. In 2022, health & beauty stores were the largest distribution channel in the Vietnamese feminine hygiene sector, followed by hypermarkets & supermarkets, and convenience stores.

Vietnam Feminine Hygiene Market Analysis by Distribution Channel, 2022 (%)

Vietnam Feminine Hygiene Market Analysis by Distribution Channel, 2022 (%)

Buy the Full Report for Distribution Channel-Wise Vietnam Feminine Hygiene Market Insights
Download a Free Sample Report

Vietnam Feminine Hygiene Market – Competitive Landscape

The key companies in the Vietnamese feminine hygiene market are Unicharm Corporation, Kimberly-Clark Corporation, Procter & Gamble, Reckitt Benckiser Group, and IPRAD HEALTH Laboratories among others. In 2022, Unicharm Corporation emerged as the market leader with Diana as one of its most popular brands.

Vietnam Feminine Hygiene Market Analysis by Companies, 2022 (%)

Vietnam Feminine Hygiene Market Analysis by Companies, 2022 (%)

Buy the Full Report to Gain Insights into the Leading Companies in the Vietnam Feminine Hygiene Market Download a Free Sample Report

Key Segments Covered in this Report.

Vietnam Feminine Hygiene Category Outlook (Value, VND Trillion, 2017-2027)

  • Sanitary Pads
  • Tampons
  • Women`s Disposable Razors & Blades
  • Pantiliners & Shields
  • Internal Cleansers & Sprays

Vietnam Feminine Hygiene Distribution Channel Outlook (Value, VND Trillion, 2017-2027)

  • Health & Beauty Stores
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Direct Sellers
  • Parapharmacies/Drugstores
  • Chemists/Pharmacies
  • Department Stores

Scope

• Per capita consumption of feminine hygiene in Vietnam was higher than both the global level and the regional level._x000D_

• Health & beauty stores was the largest distribution channel in the Vietnamese feminine hygiene sector._x000D_

• Unicharm Corporation, Kimberly-Clark Corporation, and Procter & Gamble are the top three companies in the Vietnamese feminine hygiene sector in 2022. _x000D_

• Sanitary pads was the largest category with value sales of VND7.7 trillion ($332.6 million) in 2022._x000D_

• The tampons category is forecast to register the fastest volume growth during 2022–27, followed by women`s disposable razors & blades and sanitary pads.

Key Highlights

  • Per capita consumption of feminine hygiene in Vietnam was higher than both the global level and the regional level.
  • Health & beauty stores was the largest distribution channel in the Vietnamese feminine hygiene sector.
  • Unicharm Corporation, Kimberly-Clark Corporation, and Procter & Gamble are the top three companies in the Vietnamese feminine hygiene sector in 2022.
  • Sanitary pads was the largest category with value sales in 2022.
  • The tampons category is forecast to register the fastest volume growth during 2022–27, followed by women`s disposable razors & blades and sanitary pads.

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.

Unicharm Corporation
Kimberly-Clark Corporation
Reckitt Benckiser Group
IPRAD HEALTH Laboratories
Procter & Gamble
Dorco
Edgewell Personal Care

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Vietnam in the Global and Asia-Pacific Markets

Growth Analysis of Vietnam Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of Vietnam Compared to Global and Asia-Pacific Market

Part 2: Sector Deep Dive

Vietnam Feminine Hygiene Sector Snapshot

Market Size Analysis

Cross-category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Internal Cleansers & Sprays

Market Size Analysis – Category: Pantiliners & Shields

Market Size Analysis – Category: Sanitary Pads

Market Size Analysis – Category: Tampons

Market Size Analysis – Category: Tampons

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market, and Demographic Trends

Vietnam Risk Index (GCRI) 2022

Vietnam Risk Analysis – Compared to Global and Asia-Pacific Markets

Methodology

Definitions

Appendix

Table

Leading value categories

Fastest-growing segments (value), 2022

Cross-category comparison – by value (2017–27)

Cross-category comparison – by volume (2017–27)

Per capita consumption (by category), Vietnam compared to Asia-Pacific and global levels (in units), 2022

Change in distribution share, 2017–22

Top five companies share by brand (in value terms) in the feminine hygiene sector, 2022

Brand shares of top five companies (in value terms) by category, 2022

Category data

Per capita consumption (in units), 2017–27

Per capita expenditure ($), 2017–27

Feminine hygiene sales distribution in Vietnam – by category (VND billion), 2022

Brand share (in value terms) in the feminine hygiene sector, 2022

Brand share (in value terms) in the feminine hygiene sector, by category, 2022

Real GDP and annual growth (%), 2019–27

Nominal GDP and annual growth (%), 2019–27

Consumer price inflation (%), 2019–27

Employed people and unemployment rate (%), 2019–27

Nominal household final consumption expenditure and annual growth (%), 2019–27

Population and annual growth (%), 2019–27

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Figures

Value and volume share of Vietnam in the global and Asia-Pacific feminine hygiene sector, 2022–27

Vietnam compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Vietnam, Asia-Pacific, and global, 2017–27

PCE comparison – Vietnam, Asia-Pacific, and global, 2017–27

Market size and growth analysis by value and volume, feminine hygiene sector, 2017–27

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, internal cleansers & sprays category, 2017–27

Market size and growth analysis by value and volume, pantiliners & shields category, 2017–27

Market size and growth analysis by value and volume, sanitary pads category, 2017–27

Market size and growth analysis by value and volume, tampons category, 2017–27

Market size and growth analysis by value and volume, women`s disposable razors & blades category, 2017–27

Share of key distribution channels (in value terms) – feminine hygiene, 2022

Key distribution channel share by category (in value terms), 2022

Leading companies (in value terms) in the feminine hygiene sector, 2022

Category-wise consolidation/fragmentation (in value terms) – feminine hygiene , 2022

Real GDP (VND billion) and annual growth (%)

Nominal GDP (VND billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in VND terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

List of 108 countries analyzed to identify high-potential countries in different regions

Frequently asked questions

Vietnam Feminine Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2027 thematic reports
Currency USD
$875

Can be used by individual purchaser only

$1,750

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Vietnam Feminine Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2027 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Vietnam Feminine Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2027 in real time.

  • Access a live Vietnam Feminine Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2027 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.