Vietnam Feminine Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2027

Vietnam Feminine Hygiene Market Report Overview

The Vietnamese feminine hygiene market size was estimated at VND10.6 trillion and is likely to grow at a CAGR of more than 7% from 2022 to 2027. Per capita consumption of feminine hygiene in Vietnam stood at more than 4 units in 2022 and is expected to increase significantly by 2027. It was higher than the global level and the regional level.

Vietnam Feminine Hygiene Market Outlook 2022-2027 (VND Trillion)

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The Vietnam feminine hygiene market research report includes country overview analysis, category and segment coverage, distribution channel insights, macroeconomic analysis, and competitive landscape.

Vietnam Feminine Hygiene Market Segmentation by Category

The key categories in the Vietnamese feminine hygiene market are sanitary pads, tampons, women`s disposable razors & blades, pantiliners & shields, and internal cleansers & sprays. In 2022, sanitary pads was the largest category both in value and volume terms. However, the tampons category will garner the fastest growth during the projected period, followed by women`s disposable razors & blades and sanitary pads.

Sanitary pads led the Vietnamese feminine hygiene sector in terms of per capita consumption as well in 2022, followed by tampons and pantiliners & shields. Per capita consumption of internal cleansers & sprays, sanitary pads, and tampons was higher in Vietnam than both the regional and global levels. However per capita consumption of women`s disposable razors & blades was higher in Vietnam than the regional but lower when compared to global level. Furthermore, per capita consumption of pantiliners & shields was lower in Vietnam than both the global and regional levels.

Vietnam Feminine Hygiene Market Analysis by Category, 2022 (%)

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Vietnam Feminine Hygiene Market Segmentation by Distribution Channel

The key distribution channels in the Vietnamese feminine hygiene market are health & beauty stores, hypermarkets & supermarkets, convenience stores, direct sellers, parapharmacies/drugstores, chemists/pharmacies, department stores among others. In 2022, health & beauty stores were the largest distribution channel in the Vietnamese feminine hygiene sector, followed by hypermarkets & supermarkets, and convenience stores.

Vietnam Feminine Hygiene Market Analysis by Distribution Channel, 2022 (%)

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Vietnam Feminine Hygiene Market – Competitive Landscape

The key companies in the Vietnamese feminine hygiene market are Unicharm Corporation, Kimberly-Clark Corporation, Procter & Gamble, Reckitt Benckiser Group, and IPRAD HEALTH Laboratories among others. In 2022, Unicharm Corporation emerged as the market leader with Diana as one of its most popular brands.

Vietnam Feminine Hygiene Market Analysis by Companies, 2022 (%)

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Key Segments Covered in this Report.

Vietnam Feminine Hygiene Category Outlook (Value, VND Trillion, 2017-2027)

• Sanitary Pads
• Tampons
• Women`s Disposable Razors & Blades
• Pantiliners & Shields
• Internal Cleansers & Sprays

Vietnam Feminine Hygiene Distribution Channel Outlook (Value, VND Trillion, 2017-2027)

• Health & Beauty Stores
• Hypermarkets & Supermarkets
• Convenience Stores
• Direct Sellers
• Parapharmacies/Drugstores
• Chemists/Pharmacies
• Department Stores

Scope

• Per capita consumption of feminine hygiene in Vietnam was higher than both the global level and the regional level._x000D_

• Health & beauty stores was the largest distribution channel in the Vietnamese feminine hygiene sector._x000D_

• Unicharm Corporation, Kimberly-Clark Corporation, and Procter & Gamble are the top three companies in the Vietnamese feminine hygiene sector in 2022. _x000D_

• Sanitary pads was the largest category with value sales of VND7.7 trillion ($332.6 million) in 2022._x000D_

• The tampons category is forecast to register the fastest volume growth during 2022–27, followed by women`s disposable razors & blades and sanitary pads.

Key Highlights

• Per capita consumption of feminine hygiene in Vietnam was higher than both the global level and the regional level.
• Health & beauty stores was the largest distribution channel in the Vietnamese feminine hygiene sector.
• Unicharm Corporation, Kimberly-Clark Corporation, and Procter & Gamble are the top three companies in the Vietnamese feminine hygiene sector in 2022.
• Sanitary pads was the largest category with value sales in 2022.
• The tampons category is forecast to register the fastest volume growth during 2022–27, followed by women`s disposable razors & blades and sanitary pads.

Reasons to Buy

• Identify high-potential categories and explore further market opportunities based on detailed value analysis.
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
• Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
• Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.