Vietnam Personal Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Vietnam Personal Hygiene Market Report Overview

The Vietnamese personal hygiene market size was estimated at VND7.1 trillion in 2022 and is likely to grow at a CAGR of more than 7% from 2022 to 2027.

Vietnam Personal Hygiene Market Outlook 2022-2027 (VND Trillion)

Vietnam Personal Hygiene Market Outlook 2022-2027 (VND Trillion)

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The Vietnam Personal hygiene market research report includes country overview analysis, category and segment coverage, distribution channel insights, macroeconomic analysis, and competitive landscape.

Market Size (2022) VND7.1 trillion
CAGR (2022-2027) >7%
Historic Period 2017-2022
Forecast Period 2023-2027
Key Categories •       Soap

•       Bath & Shower Products

•       Anti-Perspirants & Deodorants

Key Distribution Channels •       Health & Beauty Stores

•       Hypermarkets & Supermarkets

•       Direct Sellers

•       Convenience Stores

•       Departments Stores

•       E-Retailers

Leading Companies •       Unilever

•       Beiersdorf Ag

•       Procter & Gamble

•       Beyaz Cosmetic

•       Wipro Limited

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Vietnam Personal Hygiene Market Segmentation by Category

The key categories in the Vietnamese personal hygiene market are soap, bath & shower products, and antiperspirants & deodorants. In 2022, soap was the largest category with the highest value sales and recorded the fastest growth rate during 2017-2022.

Vietnam Personal Hygiene Market Analysis by Category, 2022 (%)

Vietnam Personal Hygiene Market Analysis by Category, 2022 (%)

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Vietnam Personal hygiene Market Segmentation by Distribution Channel

The key distribution channels in the Vietnamese personal hygiene market are health & beauty stores, hypermarkets & supermarkets, direct sellers, convenience stores, department stores, and e-retailers among others. In 2022, health & beauty stores were the largest distribution channel in the Vietnamese Personal hygiene sector, followed by hypermarkets & supermarkets, and direct sellers.

Vietnam Personal Hygiene Market Analysis by Distribution Channel, 2022 (%)

Vietnam Personal Hygiene Market Analysis by Distribution Channel, 2022 (%)

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Vietnam Personal Hygiene Market – Competitive Landscape

The key companies in the Vietnamese Personal hygiene market are Unilever, Beiersdorf Ag, Procter & Gamble, Beyaz Cosmetic, and Wipro Limited among others. In 2022, Unilever emerged as the market leader. Some of the key brands of Unilever are Lifebuoy, Dove, Lux, Rexona, and Axe among others.

Vietnam Personal Hygiene Market Analysis by Companies, 2022 (%)

Vietnam Personal Hygiene Market Analysis by Companies, 2022 (%)

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Key Segments Covered in this Report.

Vietnam Personal Hygiene Category Outlook (Value, VND Trillion, 2017-2027)

  • Soap
  • Bath & Shower Products
  • Anti-Perspirants & Deodorants
  • Others

Vietnam Personal hygiene Distribution Channel Outlook (Value, VND Trillion, 2017-2027)

  • Health & Beauty Stores
  • Hypermarkets & Supermarkets
  • Direct Sellers
  • Convenience Stores
  • Departments Stores
  • E-Retailers
  • Others

Scope

• Per capita expenditure of personal hygiene was lower in Vietnam than both the global and regional levels in 2022

• Health & beauty stores was the largest distribution channel in the Vietnamese personal hygiene sector.s was the leading distribution channel in the Vietnam personal hygiene sector, with a value share of 28.2% in 2022

• Soap was the largest category with value sales of VND3,265.7 million ($141.1 million) in 2022.

Key Highlights

  • Per capita expenditure of personal hygiene was lower in Vietnam than both the global and regional levels in 2022.
  • Health & beauty stores was the largest distribution channel in the Vietnamese personal hygiene sector.
  • Soap was the largest category with value sales in 2022.

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.

Unilever
Beiersdorf Ag
Procter & Gamble
Beyaz Cosmetic
Wipro Limited
Henkel AG & Co KGaA
Colgate-Palmolive Company
Johnson & Johnson Services Inc
Hrb Brands LLC.
and Marico Limited

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Vietnam in the Global and Asia-Pacific Markets

Growth Analysis of Vietnam Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of Vietnam Compared to Global and Asia-Pacific Market

Part 2: Sector Deep Dive

Vietnam Personal Hygiene Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Anti-perspirants & deodorants

Segment-Level Analysis (in Value Terms) – Anti-perspirants & deodorants

Segment-Level Analysis (in Volume Terms) – Anti-perspirants & deodorants

Market Size Analysis – Category: Bath & shower products

Segment-Level Analysis (in Value Terms) – Bath & shower products

Segment-Level Analysis (in Volume Terms) – Bath & shower products

Market Size Analysis – Category: Soap

Segment-Level Analysis (in Value Terms) – Soap

Segment-Level Analysis (in Volume Terms) – Soap

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Vietnam Risk Index (GCRI) 2022

Vietnam Risk Analysis – Compared to Global and Asia-Pacific Markets

Methodology

Definitions

Appendix

Table

Leading value categories

Fastest-growing segments (value), 2022

Cross-category comparison – by value (2017–2027)

Cross-category comparison – by volume (2017–2027)

Per capita consumption (by category), Vietnam compared to Asia-Pacific and global levels (in units), 2022

Anti-perspirants & deodorants- value analysis by segment, 2017–2027

Anti-perspirants & deodorants- volume analysis by segment, 2017–2027

Bath & shower products- value analysis by segment, 2017–2027

Bath & shower products- volume analysis by segment, 2017–2027

Soap- value analysis by segment, 2017–2027

Soap- volume analysis by segment, 2017–2027

Change in distribution share, 2017–2022

Top five companies share by brand (in value terms) in the personal hygiene sector, 2022

Brand shares of top five companies (in value terms) by category, 2022

Performance overview (score: 1–100)

Per capita consumption (in units), 2017–2027

Per capita expenditure ($), 2017–2027

Person Hygiene sales distribution in Vietnam – by category (VND million), 2022

Brand share (in value terms) in the personal hygiene sector, 2022

Brand share (in value terms) in the personal hygiene sector, by category, 2022

Real GDP and annual growth (%), 2019–2027

Nominal GDP and annual growth (%), 2019–2027

Consumer price inflation (%), 2019–2027

Employed people and unemployment rate (%), 2019–2027

Nominal household final consumption expenditure and annual growth (%), 2019–2027

Population and annual growth (%), 2019–2027

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Figures

Value and volume share of Vietnam in the global and Asia-Pacific personal hygiene sector, 2022–2027

Vietnam compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Vietnam, Asia-Pacific , and global, 2017–2027

PCE comparison – Vietnam, Asia-Pacific, and global, 2017–2027

Market size and growth analysis by value and volume, personal hygiene sector, 2017–2027

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, Anti-perspirants & deodorants category, 2017–2027

Market size and growth analysis by value and volume, Bath & shower products category, 2017–2027

Market size and growth analysis by value and volume, Soap category, 2017–2027

Share of key distribution channels (in value terms) – personal hygiene, 2022

Key distribution channel share by category (in value terms), 2022

Leading companies (in value terms) in the personal hygiene sector, 2022

Category-wise consolidation/fragmentation (in value terms) – personal hygiene, 2022

Real GDP (VND Billion) and annual growth (%)

Nominal GDP (VND Billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in VND terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2022

Five highest-risk nations in GCRI Q4 2022

Vietnam’s performance in country risk analysis in comparison to Asia-Pacific and the world

List of 108 countries analyzed to identify the high-potential countries in different regions

Frequently asked questions

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