Vietnam Personal Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2027
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Vietnam Personal Hygiene Market Report Overview
The Vietnamese personal hygiene market size was estimated at VND7.1 trillion in 2022 and is likely to grow at a CAGR of more than 7% from 2022 to 2027.
Vietnam Personal Hygiene Market Outlook 2022-2027 (VND Trillion)
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The Vietnam Personal hygiene market research report includes country overview analysis, category and segment coverage, distribution channel insights, macroeconomic analysis, and competitive landscape.
| Market Size (2022) | VND7.1 trillion |
| CAGR (2022-2027) | >7% |
| Historic Period | 2017-2022 |
| Forecast Period | 2023-2027 |
| Key Categories | • Soap
• Bath & Shower Products • Anti-Perspirants & Deodorants |
| Key Distribution Channels | • Health & Beauty Stores
• Hypermarkets & Supermarkets • Direct Sellers • Convenience Stores • Departments Stores • E-Retailers |
| Leading Companies | • Unilever
• Beiersdorf Ag • Procter & Gamble • Beyaz Cosmetic • Wipro Limited |
| Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
Vietnam Personal Hygiene Market Segmentation by Category
The key categories in the Vietnamese personal hygiene market are soap, bath & shower products, and antiperspirants & deodorants. In 2022, soap was the largest category with the highest value sales and recorded the fastest growth rate during 2017-2022.
Vietnam Personal Hygiene Market Analysis by Category, 2022 (%)
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Vietnam Personal hygiene Market Segmentation by Distribution Channel
The key distribution channels in the Vietnamese personal hygiene market are health & beauty stores, hypermarkets & supermarkets, direct sellers, convenience stores, department stores, and e-retailers among others. In 2022, health & beauty stores were the largest distribution channel in the Vietnamese Personal hygiene sector, followed by hypermarkets & supermarkets, and direct sellers.
Vietnam Personal Hygiene Market Analysis by Distribution Channel, 2022 (%)
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Vietnam Personal Hygiene Market – Competitive Landscape
The key companies in the Vietnamese Personal hygiene market are Unilever, Beiersdorf Ag, Procter & Gamble, Beyaz Cosmetic, and Wipro Limited among others. In 2022, Unilever emerged as the market leader. Some of the key brands of Unilever are Lifebuoy, Dove, Lux, Rexona, and Axe among others.
Vietnam Personal Hygiene Market Analysis by Companies, 2022 (%)
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Key Segments Covered in this Report.
Vietnam Personal Hygiene Category Outlook (Value, VND Trillion, 2017-2027)
- Soap
- Bath & Shower Products
- Anti-Perspirants & Deodorants
- Others
Vietnam Personal hygiene Distribution Channel Outlook (Value, VND Trillion, 2017-2027)
- Health & Beauty Stores
- Hypermarkets & Supermarkets
- Direct Sellers
- Convenience Stores
- Departments Stores
- E-Retailers
- Others
Scope
• Per capita expenditure of personal hygiene was lower in Vietnam than both the global and regional levels in 2022
• Health & beauty stores was the largest distribution channel in the Vietnamese personal hygiene sector.s was the leading distribution channel in the Vietnam personal hygiene sector, with a value share of 28.2% in 2022
• Soap was the largest category with value sales of VND3,265.7 million ($141.1 million) in 2022.
Key Highlights
- Per capita expenditure of personal hygiene was lower in Vietnam than both the global and regional levels in 2022.
- Health & beauty stores was the largest distribution channel in the Vietnamese personal hygiene sector.
- Soap was the largest category with value sales in 2022.
Reasons to Buy
- Identify high-potential categories and explore further market opportunities based on detailed value analysis.
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.
Beiersdorf Ag
Procter & Gamble
Beyaz Cosmetic
Wipro Limited
Henkel AG & Co KGaA
Colgate-Palmolive Company
Johnson & Johnson Services Inc
Hrb Brands LLC.
and Marico Limited
Table of Contents
Table
Figures
Frequently asked questions
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What was the Vietnam personal hygiene market size in 2022?
The Vietnamese personal hygiene market size was estimated at VND7.1 trillion in 2022.
-
What is the CAGR growth rate of the Vietnam personal hygiene market during 2022-2027?
The personal hygiene sector in Vietnam is likely to grow at a CAGR of more than 7% from 2022 to 2027.
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Which was the leading category in the Vietnam personal hygiene market in 2022?
The soap category led the Vietnam personal hygiene market in 2022.
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Which was the dominant distribution channel in the Vietnam personal hygiene market in 2022?
The health & beauty stores emerged as the leading distribution channel in the Vietnam personal hygiene market in 2022.
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Which are the key companies in the Vietnam personal hygiene market?
The key companies in the Vietnamese personal hygiene market are Unilever, Beiersdorf Ag, Procter & Gamble, Beyaz Cosmetic, and Wipro Limited among others.
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