Wealth in Turkey: HNW Investors; Understanding HNW investors and wealth management strategies.
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Nearly half of Turkish investors attribute their wealth to the manufacturing and property industries, reflective of market demand and the country’s main exports. When opting to have wealth managed by a professional, Turkish HNW clients expect better returns and the convenience of not dealing with administrative details. However, Turkish HNW clients are confident in self-directing their portfolios and prefer to manage simple investments themselves, as well as having exclusive control over at least a proportion of their portfolios.
Scope
• Accumulating wealth through earned income or as a first-generation entrepreneur is common among Turkish individuals, together accounting for 64% of the HNW population.
• 40.9% of a typical Turkish HNW portfolio is invested in execution-only mandates. Turkish HNW clients are confident in self-directing their portfolios; they prefer managing simple investments and having exclusive control, and are comfortable with using digital investment tools.
• Bonds constitute the largest proportion of Turkish HNW wealth and make up 43% of a typical portfolio. Nearly 90% of this wealth is kept directly instead of in funds.
• Wealth managers are confident in the outlook of the Turkish property market: 23% of HNW wealth is held in property and 55% of wealth managers believe demand for property will increase over the next year.
• Turkish HNW individuals seek professional advice in preparing for retirement, as the vast majority of wealth managers anticipate greater demand for inheritance planning.
Reasons to Buy
Develop and enhance your client targeting strategies using our data on HNW profiles and sources of wealth.
Give your marketing strategies the edge required and capture new clients using insights from our data on HNW investors’ drivers for seeking investment advice vs. self-directing.
Tailor your investment product portfolio to match the current and future demand for different asset classes among HNW individuals.
Develop your service proposition to match the service and product demand expressed by Turkish HNW investors and react proactively to the forecasted change in demand.
ZyFin
Abraaj Group
Turkven
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