Welcia, Japan (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
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Welcia’s shopper demographic is mostly female – 51.1% of those that purchased from the retailer were women, but it also attracts male customers due to its extensive range of male grooming products. Its proposition as a one-stop destination for over-the-counter healthcare and beauty products attracts time-poor customers aged primarily 25-54 (this age group accounted for 63.4% of shoppers).
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
– Welcia’s one-stop essentials product range makes it highly demanded among Japanese customers
– Multiple MandAs is the growth strategy for the retailer
– Welcia is taking multiple strides to traverse the rocky terrain and reach out easily to customers in the country
Reasons to Buy
– Gain a comprehensive knowledge on Welcia's business and develop a competitive advantage
– Investigate current trends in the health and beauty market to identify the best opportunities to exploit
– Analysis of key players in the health and beauty segment in Japan
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