Western Europe Health and Beauty Market Opportunities, Trends, Growth Analysis and Forecast to 2027
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Western Europe Health and Beauty Market Report Overview
The Western Europe health and beauty market size was $93.6 billion in 2022. The market is expected to record a CAGR of more than 3% during 2022-2027. Based on the relative performance of countries on multiple metrics, the UK, Sweden, Germany, and France were shortlisted as high-potential countries. This choice was made primarily due to their large health & beauty industry sizes, projected high-value growth rates, as well as projected rising per capita value levels.
Western Europe Health and Beauty Market Outlook, 2022-2027 ($ Billion)
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The Western Europe health and beauty market research provides an overview of the current health & beauty industry scenario and the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers a regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions. It discusses in detail the high-potential countries in the region selected on the basis of several metrics, along with the leading players within the Western European health and beauty market.
| Market Size (2022) | $93.6 billion |
| CAGR (2022-2027) | >3% |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2027 |
| Key Sectors | · Oral Hygiene
· Skincare · Personal Hygiene · Suncare · Haircare · Feminine Hygiene · Make-up · Fragrances · Male Toiletries |
| High-Potential Countries | · France
· Germany · Italy · The UK |
| Key Distribution Channels | · Hypermarkets & Supermarkets
· Health & Beauty Stores · Parapharmacies/Drugstores · Chemists/Pharmacies · E-retailers |
| Key Packaging Materials | · Rigid Plastics
· Flexible Packaging · Rigid Metal · Glass · Paper & Board |
| Leading Companies | · L’Oréal
· Procter & Gamble · Unilever · Beiersdorf · Colgate-Palmolive Company |
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Western Europe Health and Beauty Market Segmentation by Sectors
In 2022, the skincare sector dominated the Western Europe health and beauty market.
The key categories in the Western Europe health and beauty market are oral hygiene, skincare, personal hygiene, suncare, haircare, feminine hygiene, make-up, fragrances, and male toiletries. The skincare sector was followed by the fragrances and haircare sectors in terms of value. In value and volume terms, the male toiletries sector is forecast to record the fastest growth rate.
Western Europe Health and Beauty Market Analysis by Sectors, 2022 (%)
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Western Europe Health and Beauty Market Segmentation by High Potential Countries
Among the high-potential countries, Germany was the largest health & beauty market in 2022, in both value and volume terms.
The key high-potential countries identified in the Western Europe health and beauty market are France, Germany, Italy, and the UK. France is anticipated to record the highest volume CAGR among the high-potential countries during the forecast period. Additionally, Germany is expected to contribute most to the growth of the feminine hygiene sector, followed by the UK.
Western Europe Heath and Beauty Market Analysis by High-Potential Countries, 2022 (%)
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Western Europe Health and Beauty Market Segmentation by Distribution Channels
In 2022, hypermarkets & supermarkets was the leading distribution channel.
The key distribution channels in the Western Europe health and beauty market are hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, e-retailers, and others. Health & beauty stores followed hypermarkets & supermarkets in value terms in the Western European health & beauty industry.
Western Europe Health and Beauty Market Analysis by Distribution Channels, 2022 (%)
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Western Europe Health and Beauty Market Segmentation by Packaging Materials
Bottle was the most used pack type in 2022, followed by tube and blister pack.
The key packaging materials used in the Western Europe health and beauty market are rigid plastics, flexible packaging, rigid metal, glass, and paper & board. Rigid plastics was the most used pack material in 2022, followed by flexible packaging. Glass is forecast to record the fastest growth among the pack materials used during the forecast period.
Bottle was the most used pack type in 2022, generating over 34% volume share. Tube and blister pack were the next most popular pack types in the Western European health & beauty industry.
Western Europe Health and Beauty Market Analysis by Packaging Materials, 2022 (%)
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Western Europe Health and Beauty Market – Competitive Landscape
In 2022, L’Oréal dominated the Western Europe health and beauty market in terms of value share.
Some of the leading companies in the Western Europe health and beauty market are:
- L’Oréal
- Procter & Gamble
- Unilever
- Beiersdorf
- Colgate-Palmolive Company
In 2022, L’Oréal registered its highest value sales in the skincare sector, followed by the haircare sector.
Western Europe Health and Beauty Market Analysis by Companies, 2022 (%)
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Western Europe Health and Beauty Market – Latest Developments
- Shaeri Co-Wash was recognized by Allure Best of Beauty 2022, in the Best Co-Wash category.
- Caffeine + Rosemary Shampoo by Awake Organics was awarded the “best new sustainable product (silver)” under the Sustainable Beauty category in the Pure Beauty Awards UK 2022.
- Living Proof Perfect Hair Day® Advanced Clean Dry Shampoo was recognized by Bazaar Best of Beauty Awards 2022 under the Best Dry Shampoo category.
Segments Covered in the Report
Western Europe Health and Beauty Sectors Outlook (Value, $ Billion, 2017-2027)
- Oral Hygiene
- Skincare
- Personal Hygiene
- Suncare
- Haircare
- Feminine Hygiene
- Make-up
- Fragrances
- Male Toiletries
Western Europe Health and Beauty High-Potential Countries Outlook (Value, $ Billion, 2017-2027)
- France
- Germany
- Italy
- The UK
Western Europe Health and Beauty Distribution Channels Outlook (Value, $ Billion, 2017-2027)
- Hypermarkets & Supermarkets
- Health & Beauty Stores
- Parapharmacies/Drugstores
- Chemists/Pharmacies
- E-retailers
Western Europe Health and Beauty Packaging Materials Outlook (Value, $ Billion, 2017-2027)
- Rigid Plastics
- Flexible Packaging
- Rigid Metal
- Glass
- Paper & Board
Scope
This report provides:
- Market environment: Includes industry size, market size, and growth analysis by sector.
- High-potential countries: Indicates changes/non-changes in value shares of various health & beauty products by sector, across high-potential countries in the Western European region. It also provides a risk-reward analysis of four countries across the Western European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
- Success stories: Features some of the most compelling health & beauty manufacturers, brands, products, and marketing campaigns in the Western European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
- Competitive environment: Provides an overview of leading companies in the Western European region, besides analyzing private label performance in the region.
- Distribution analysis: Provides analysis of the leading distribution channels in the Western European health & beauty industry in 2022.
- Packaging analysis: The report provides percentage share and growth analysis for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of health & beauty.
- Challenges and future outlook: Provides the challenges and outlook pertaining to the Western European health & beauty industry.
Reasons to Buy
- Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region that can help companies in revenue expansion.
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
L’Oréal
Procter & Gamble
Beiersdorf
Colgate-Palmolive Company
Table of Contents
Table
Figures
Frequently asked questions
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What was the size of the Western Europe health and beauty market in 2022?
The health and beauty market in Western Europe was valued at $93.6 billion in 2022.
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What is the growth rate of the Western Europe health and beauty market?
The Western Europe health and beauty market is expected to record a CAGR of more than 3% during 2022-2027.
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Which was the leading sector in the Western Europe health and beauty market in 2022?
The leading sector in the Western Europe health and beauty market was skincare in 2022.
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Which was the leading high-potential country in the Western Europe health and beauty market in 2022?
Germany was the largest health & beauty market among the high-potential countries in 2022.
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Which was the leading distribution channel in the Western Europe health and beauty market?
In 2022, hypermarkets & supermarkets emerged as the leading distribution channel in the Western Europe health and beauty market.
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Which was the leading packaging material in the Western Europe health and beauty market?
Rigid plastics was the most used pack material in the Western Europe health and beauty market in 2022.
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Who are the leading companies in the Western Europe health and beauty market?
Some of the leading companies in the Western Europe health and beauty market are L’Oréal, Procter & Gamble, Unilever, Beiersdorf, and Colgate-Palmolive Company.
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