What Britain Wears: Active wear Capsule Report 2016; Product analysis, Retailer developments, Consumer data
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The last 18 months have seen an unprecedented influx of interest in the health and fitness sector, resulting in heavy expansion from non-specialist retailers. Heightened competition in the market has seen retailers rely more on aesthetic fashion trends to create newness and a point of difference from rivals. However, consumer demand for true performance wear gives sport specialists a winning element as emerging non-specialists are still embryonic when it comes to product quality and specifications.
Scope
Replacement a key driver for active wear purchases Replacing a worn out garment was ranked the top reason across all product categories for buying active wear over the last 12 months.
Sport shoes represent most popular active wear category With the trend for sports fashion continuing to grow, active wear garments have become multifunctional. It is no longer considered socially inappropriate for active wear styles to be worn both for physical activities and to social events….
Non-specialists must trade more on fashion credentials As an influx of non-specialist retailers emerge into the active wear market, a point of difference needs to be established to gain traction
Dedicated active wear zones The rise in consumer interest and demand for active wear has resulted in a widespread increase in the allocation of prime footfall positions in store.
Reasons to Buy
This capsule report helps form proactive growth strategies by providing expert insight and robust consumer data on a little-reported market.
The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.
The broad but detailed perspective will help manufacturers and retailers to understand and succeed in the challenging active wear market.
New Look
Gap
Marks and Spencer
Forever 21
JD Sports
Sports Direct
Adidas
Asda
Amazon
T.K. Maxx
Next
Debenhams
Nike
John Lewis
Matalan
H&M
BHS
ASOS
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