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Opportunities in the Global Wine Sector to 2025

The global wine market was valued at $313.5 billion in 2020 and is forecast to record a CAGR of more than 6% during 2021-2025. Western Europe represented the largest region for the global wine market in 2020, followed by Asia-Pacific, the Americas, Eastern Europe, the Middle East & Africa. Among all the regions, Asia-Pacific is forecast to record the highest value CAGR during 2021-2025, primarily due to the improving economy and rising numbers of women in the workforce in its major market, China. The increasing purchasing power will remain the major macroeconomic factor driving the sector, globally.

Global wine market overview

Global wine market overview

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What are the market dynamics in the global wine market?

The large proportion of millennials in the top 10 wine markets, globally can be attributed to the sector growth as wine consumption among the millennials has increased in 2020 from 2019. During the pandemic, notably, the younger consumers were more inclined towards digital commerce. Therefore, making wine easily accessible to consumers via digital platforms has boosted brand sales. The perpetuation of online services by wineries helped in strengthening the consumer base in the near future.

Rising health consciousness among consumers across the world is driving the demand for natural and organic wines. Manufacturers will be challenged to develop wines using ingredients produced using organic farming and production methods while maintaining the taste and the freshness of the product. Consumers have increasingly become environmentally conscious, owing to the growing awareness about the impact of climate change on the environment. Therefore, making consumers consciously choose products with sustainability claims. Manufacturers will have to adopt eco-friendly production and packaging in the future to maintain their market share.

What are the product classifications in the global wine market?

The different product categories in the global wine market are still wine, sparkling wine, and fortified wine. In 2020, still wine remained the largest category followed by sparkling wine and fortified wine.

Global wine market, by product

Global wine market, by product

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What are the top regions and countries for the global wine market?

In 2020, the global wine market was led by Western Europe, followed by Asia-Pacific and Americas regions. The high-potential countries identified were Japan, China, South Africa, Canada, Brazil, Sweden, Spain, the Netherlands, Poland, and the Czech Republic.

Out of the top 10 high-potential countries, China was the leading wine market in 2020 followed by the US. However, in volume terms, the US-led the wine market and accounted for more than 15% of the global volume sales in 2020. Over 2020-2025, Nigeria is expected to record the highest value growth, followed by China and Syria.

Global wine market, by region

Global wine market, by region

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Who are the major players in the global wine market?

The top five companies in the global wine market accounted for a volume share of more than 10% in 2020. In 2020, the sector is led by E. & J. Gallo Winery, followed by The Wine Group LLC and Constellation Brands, Inc., Treasury Wine Estates Vintners Limited, and Accolades Wines.

Global wine market, by key companies

Global wine market, by key companies

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Market report scope

Market size (Year – 2020) $313.5 billion
Growth rate CAGR of >6% from 2021 to 2025
Base year for estimation 2020
Product segmentation Still wine, Sparkling wine, Fortified wine
Distribution channels Hypermarkets & Supermarkets, Convenience Stores, E-retailers, Food & Drinks Specialists
Regional coverage Americas, Western Europe, Asia Pacific, Middle East & Africa, and Eastern Europe
Forecast period 20212025
Key companies E. & J. Gallo Winery, The Wine Group LLC, Constellation Brands, Inc., Treasury Wine Estates Vintners Limited, and Accolade Wines.

This report brings together multiple data sources to provide a comprehensive overview of the global wine sector. It includes analysis on the following –

  • Sector Overview: Provides an overview of the current sector scenario regarding the future outlook in terms of ingredients, product claims, labeling, and packaging. The analysis also covers a regional overview across five regions- Asia Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe- highlighting sector size, growth drivers, latest developments, and future inhibitors for the region.
  • High-Potential Countries: Provides risk-reward analysis of the top four high-potential countries in each region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country and Regional Analysis: Provides deep-dive analysis of 10 high-potential countries covering value growth over 2020-2025, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for the region.
  • Competitive Landscape: Provides an overview of leading brands at a global and regional level, besides analyzing the product profile, country-level presence, market share, and growth of private labels in each region.
  • Key Distribution Channels: Provides analysis on the leading distribution channels in the global haircare sector in 2020. It covers Hypermarkets & Supermarkets, Food & drinks specialists, Department Stores, Convenience Stores, “Dollar Stores”, Variety Stores & General Merchandise Retailers, Cash & Carries & Warehouse Clubs, Drug stores & Pharmacies, eRetailers, Vending machines, and Others.
  • Preferred Packaging Formats*: The report provides percentage share (in 2020) and growth analysis (during 2015-2025) for various packaging materials, containers, closures, and outer types based on the volume sales (by pack units) of haircare products.

Reasons to Buy

  • To have a thorough fact-based analysis with information about the global wine industry across the five regions in value terms and the underlying factors that are driving the sales.
  • To gain confidence to make the correct business decisions based on a detailed analysis of the industry and to identify high-potential countries over the next 5 years.
  • The analysts have placed a significant emphasis on the megatrends that drive consumer choice and will provide a clear picture of the future opportunities that can be explored across the regions, resulting in revenue expansion.
  • To gain competitive intelligence about leading brands in the industry at the global and regional level with information about their sector share, business descriptions, and product profiles.

Key Players

E. & J. Gallo Winery

The Wine Group LLC

Constellation Brands Inc.

Treasury Wine Estates Vintners Limited

Accolade Wines

Table of Contents

Executive Summary

Part 1: Sector Overview

Current Scenario and Future Outlook

Global Wine Sector Overview – What Are the Growth Drivers, Latest Developments, and Future Inhibitors?

Regional Wine Overview – What Are the Growth Drivers, Latest Developments, and Future Inhibitors?

Key Challenges in the Global Wine Sector

Part 2: Shift in Consumption Patters

Reasons for Shift in Consumption Patterns

Change in Consumption Levels

Part 3: Identifying High-Potential Countries

Analysis of 10 Countries on the Basis of Risk-Reward Analysis (Market Assessment, Economic Development,

Socio-Demographic Factors, Governance Indicators, and Technological Infrastructure

Part 4: Country Deep Analysis

High-Potential Country Analysis

Future Outlook

Part 5: Competitive Landscape

Leading Companies by Value – Global

Leading Companies’ and Brands’ Share Analysis – Global

Leading Companies’ and Brands’ Share Analysis by Region

Part 6: Competitive Landscape – Market Analysis

Part 7: Market Share of Private Label

Private Label Share Analysis by Region

Private Label Share Analysis by Category

Part 8: Key Distribution Channels

Share of Key Distribution Channels – Global and Regional Level

Part 9: Key Packaging Formats

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Appendix

Definitions

Methodology

About GlobalData

List of Tables

Key Markets by Value (US$ Million), 2020 vs. 2025 – Global

Key Markets by Value (US$ Million), 2020 vs. 2025 – Asia-Pacific

Key Markets by Value (US$ Million), 2020 vs. 2025 – Middle East & Africa

Key Markets by Value (US$ Million), 2020 vs. 2025 – The Americas

Key Markets by Value (US$ Million), 2020 vs. 2025 – Western Europe

Key Markets by Value (US$ Million), 2020 vs. 2025 – Eastern Europe

Japan – Category Share

China – Category Share

South Africa – Category Share

Canada – Category Share

Brazil – Category Share

Sweden – Category Share

Spain – Category Share

The Netherlands – Category Share

Poland – Category Share

Czech Republic – Category Share

Leading Wine Companies by Value – Global

Key Pack Material Volume Share (%), 2020

Annual Volume Growth by Pack Material (%), 2015-2025

Key Pack Type Volume Share (%), 2020

Annual Volume Growth by Pack Type (%), 2015-2025

Key Closure Type Volume Share (%), 2020

Annual Volume Growth by Closure Type (%), 2015-2025

Key Primary Outer Volume Share (%), 2020

Annual Volume Growth by Primary Outer (%), 2015-2025

List of Figures

Identifying High-Potential Countries, Risk-Reward Analysis – Asia-Pacific

Identifying High-Potential Countries, Risk-Reward Analysis – Middle East & Africa

Identifying High-Potential Countries, Risk-Reward Analysis – Americas

Identifying High-Potential Countries, Risk-Reward Analysis – Western Europe

Identifying High-Potential Countries, Risk-Reward Analysis – Eastern Europe

Company and Brand Share Analysis – Global

Company and Brand Share Analysis – Asia-Pacific

Company and Brand Share Analysis – Middle East & Africa

Company and Brand Share Analysis – The Americas

Company and Brand Share Analysis – Western Europe

Company and Brand Share Analysis – Eastern Europe

Key Brands – Fortified Wine, 2020

Key Brands – Sparkling Wine, 2020

Key Brands – Still Wine, 2020

Private Label Value and Share by Region, 2015-2020

Private Label Value Sales (US$ Million) and Share (%) by Category, 2020

Leading Distribution Channels by Region (% Share by Value), 2020

Frequently Asked Questions

The total global wine market was valued at $313.5 billion in 2020.

 

 

The global wine is projected to grow at a CAGR of more than 6% during the period 2021-2025.

Key lines of business in the global wine market include still wine, sparkling wine, and fortified wine.

Western Europe led the global wine market in 2020, followed by the Americas, Asia-Pacific, Eastern Europe, and the Middle East and Africa.

In 2020, hypermarkets & supermarkets were the leading distribution channel for wine products globally followed by food & drink specialists, convenience stores, and e-retailers.

Glass is the most used pack material in the global wine market followed by paper & board, rigid plastics, and others.

In 2020, the sector is led by E. & J. Gallo Winery, followed by The Wine Group LLC and Constellation Brands, Inc., Treasury Wine Estates Vintners Limited, and Accolades Wines.

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