Business of the Women’s National Basketball Association (WNBA) – Property Profile, Sponsorship and Media Landscape

Business of WNBA Report Overview

The annual sponsorship revenue for the Women’s National Basketball Association (WNBA) 2023 is estimated to be $860.1 million. 36 brands have partnered with the WNBA for the 2023 season. The clothing & accessories and technology sector holds the highest number of deals with WNBA for the 2023 season, with 75% of the brands belonging to the United States. Additionally, there are 271 active sponsorship deals between the league’s 12 clubs and their partners.

The Business of WNBA research report provides an overview of the league’s format, changes in 2023, and significance in the North American sports market. The report also analyses the 12 active WNBA teams, including their social media presence, sponsorship revenue, stadium capacity, previous season attendance, and potential ticket revenue.

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Business of WNBA – Media Landscape and Broadcasters

The WNBA has expanded its media landscape for the 27th season in response to the soaring social media engagement and viewership numbers during the 2022 season. This increase in viewership reflects the expanding popularity of the league and the growing appeal of women’s professional sports. By partnering with Scripps Sports, the WNBA has secured another national TV deal, ensuring a consistent national window for its games. Scripps aims to leverage the increasing interest in women’s sports, while the WNBA expects that providing fans with a regular broadcast slot will broaden the league’s media presence and attract a larger basketball-loving audience. In addition to the Friday night broadcasts, Ion, in collaboration with Bounce, Scripps News, and other national networks, will launch a comprehensive promotional campaign to raise awareness and build an audience for the new Friday primetime franchise.

The WNBA has expanded its media landscape for the 27th season in response to the soaring social media engagement and viewership numbers during the 2022 season. The key broadcasters are ABC/ESPN, CBS, NBA TV, Scripps Sports (ION), Sky Sports, and Amazon Prime among others.

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Business of WNBA – League Sponsorship

The key sponsors for WNBA are Nike, Pepsico, Tissot, Microsoft, Google, and YouTube among others. The WNBA’s most lucrative deal is with Nike. Nike serves as the official kit supplier for the entire league, while PepsiCo holds substantial rights related to food and beverages through its various sub-brands.

The majority of the WNBA’s 36 partners for the 2023 season are closely tied to the National Basketball Association (NBA), which greatly influences deal value. As a result, the figures associated with these deals are inflated due to the NBA’s broader commercial appeal. However, this affiliation allows the WNBA to leverage the NBA’s popularity and maximize its revenue potential, at least in terms of apparent value.

Business of WNBA Analysis by League Sponsorship

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Scope

This report provides an overview and analysis of the Women’s National Basketball Association (WNBA) competition for the year 2023. The report aims to provide valuable insights for executives, professionals, and sports enthusiasts.

The report covers the following areas –

• An overview of the league’s format, changes in 2023, and significance in the North American sports market.
• The report analyses the 12 active WNBA teams, including their social media presence, sponsorship revenue, stadium capacity, previous season attendance, and potential ticket revenue.
• Detailed coverage of WNBA league operations, including social media, lucrative partners, media agreements, and sponsorship growth from 2022 to 2023.
• An overview of the key changes incorporated in the 2023 season.
• Coverage of major developments in the WNBA during the 2023 season, such as the new media rights agreements and the rise of WNBA regular season viewership in the United States.
• A look at WNBA kit supplier and back-of-shirt agreements through centralized deals.
• Detailed insights into highly valued patch sponsorship deals across the 12 clubs.
• In-depth analysis of the prominent sectors involved with the league. Overall, this report provides valuable information about one of the most prominent women’s sports leagues in the United States. It analyses patterns and initiatives across the league while examining the key commercialization aspects.

Key Highlights

• WNBA sponsorship for the 2023 season is estimated to be worth $860.1 million.
• Beginning with the 2023 season, the WNBA has signed a multi-year agreement with Scripps Sports (ION TV) to assure a continuous national window for its games.
• The Restaurant sector rank as the most active sponsoring sector.
• The WNBA team, the Washington Mystics stands out as the topmost WNBA franchise receiving the highest investment.

Reasons to Buy

• This report offers a comprehensive and in-depth analysis of the media and sponsorship agreements that underpin the 2023 WNBA season. The report covers a wide range of aspects, including the league’s social media presence, media partnerships, and sponsorship revenue.
• Accompanying the GlobalData database, the report provides an extensive analysis of the revenue generated by each WNBA club in terms of their sponsorships. Moreover, the report takes a closer look at the league’s media partners, the social media footprint of both the league and its constituent teams, and the ticketing revenue generated by each club. The WNBA is a rapidly rising league, with increased popularity and mainstream media attention. The study highlights some of the most innovative ways that the league and its teams are capitalizing on their rising success.
• With a range of charts and tables, this report is designed for executives and professionals, boasting presentation quality.