Business of the Women’s National Basketball Association (WNBA): Property Profile, Sponsorship and Media Landscape
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The “Business of WNBA 2025” report is part of the GlobalData’s ‘Business of’ series of sport competition profiles. The report takes a deep dive into the premier competition for women’s basketball in the United States. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached to the WNBA, as well the main sponsorship rights and annual values of the 13 competing teams. The report also looks at market viewership, profiles individual teams and offers social media following comparisons against teams, other American sports leagues.
The 2025 season marks the last year of its current media rights cycle, with its annual value due to grow from $60 million to $200 million from the start of the 2026 season. The league has 59 sponsorship deals worth $105.5 million this season. All 13 teams are linked to an active patch and front-of-shirt sponsor this season.
Scope
The main aims of this report is to highlight commercial landscape across the WNBA. The report aims to break down the key commercial revenue streams for the league and its affiliated teams. It goes into detail on the key partnerships including its centralized rights with Nike, its main US broadcasters, jersey patch, front-of-shirt and back-of-shirt partnerships.
Key Highlights
Overview of the media rights landscape
Global media and sponsor partners explored
Breakdown of the sponsorship deals including annual values
Individual team profiles
Team market comparison by sponsorship
Connected social media followers.
Reasons to Buy
WNBA is the premier basketball competition in the world and in Caitlin Clark, is now linked to one of the female superstars in global sport. The commerical value and overall popularity of the league are growing at an accelerated rate since Clark’s arrival and this report highlights where this growth is happening.
Nike
Mortgage Matchup
PepsiCo
Emirates
CarMax
UChicago Medicine
Bally Corporation
McDonald's
Webull
Gatorade
Robinhood
Emory Healthcare
Yale New Haven Health
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