Women in Sport – Thematic Intelligence

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Women in Sport Thematic Intelligence Report Overview

The growth of women’s sports has been stunted due to lack of marketing in comparison to the popular and already-established men’s sports. This is because men’s sport has been around for longer, fanbases have grown significantly—and with large groups of fans comes more-focused marketing. Women’s sport has never received the same amount of promotion because it simply does not attract as many fans. However, most sports consumers believe that female athletes should receive the same coverage as men.

The women in sports thematic intelligence report provide an overview of the history of women in sport and the achievements of some of its key pioneers. It identifies the key trends that uniquely affect women’s sports, and how these have often impacted female athletes.

Women in Sport: Key Trends

The main trends shaping the women in sports theme over the next 12 to 24 months are participation of transgender athletes, lack of funding, participation levels, cultural differences, and cases of sexual harassment.

Transgender debate: For decades, the sport has been set up along biological lines, with women’s sports allowing female athletes to showcase their talents in an environment that does not include the biological advantages that men often have. However, the participation of transgender athletes such as Laurel Hubbard and Lia Thomas in women’s sports has ignited fierce debates among sports fans and activists.

For more insights into the key trends shaping women’s sports theme, download a free report sample

Women in Sport – Industry Analysis

The revenues generated by women’s sports are expected to grow significantly by 2030. This will occur due to the rising popularity of women’s sports, as well as greater social visibility and following of major female athletes. While there is a rising interest in women’s sports, the reality is that the majority of female athletes are under-marketed and so many sports fans are unable to name celebrated female athletes, whose achievements often rival their male counterparts in terms of significance.

UK Women’s Sports Revenue, 2021-2030 ($ Million)

UK Women’s Sports Revenue, 2021-2030 ($ Million)

For more insights into the revenue of women’s sports in the UK, download a free report sample

The women in the sports industry analysis also cover:

  • Market size and growth forecasts
  • Timeline

Women in Sport - Value Chain Analysis

GlobalData’s women’s sports value chain consists of media broadcasting deals, sponsorship and endorsement deals, and in-person attendance.

Broadcasting: Due to the cost of media rights, women’s sport generally has to draw significant audiences for a broadcaster to make profits. Among the most popular women’s sporting events of all time was the 2019 FIFA Women’s World Cup, which saw a total of 993 million viewers, with an extra 482 million watching the tournament digitally.

Women in Sports Value Chain Analysis

Women in Sports Value Chain Analysis

For more insights into the women’s value chains, download a free report sample

Leading Public Companies Associated with the Women Theme

Some of the leading public listed companies associated with the women theme are The International Olympic Committee (IOC), The US Soccer Federation (USSF), The Women’s National Basketball Association (WNBA), The Women’s Super League (WSL), WTA among others.

To know more about the leading public companies associated with the women’s sports theme, download a free report sample

Women in Sports Market Overview

Report Pages 24
Regions Covered Global
Key Trends Participation of Transgender Athletes, Lack of Funding, Participation Levels, Cultural Differences, and Cases of Sexual Harassment
Value Chains Broadcasting Deals, Sponsorship and Endorsement Deals, and In-Person Attendance
Leading Public Companies The International Olympic Committee (IOC), The US Soccer Federation (USSF), The Women’s National Basketball Association (WNBA), The Women’s Super League (WSL), WTA

Who Should Buy

  • Investors who are attempting to understand the shifting dynamics in women’s sports, and how it has evolved compared to men’s sport
  • Sports industry professionals who want a detailed analysis of some of the more prominent female athletes of the last decade
  • Sports industry workers who are keen to understand how significantly the landscape of women’s sports may grow over the coming years


  • This report provides an overview of the history of women in sports and the achievements of some of its key pioneers
  • It identifies the key trends that uniquely affect women’s sports, and how these have often impacted female athletes
  • A look at some of the more prominent news stories in recent times concerning female athletes
  • A detailed look at the women in the sport value chain, and what generates value in the sector

Reasons to Buy

  • For those wanting an in-depth analysis of the current state of play in women’s sport
  • Discusses the financial growth of women’s sports, and how much more widely viewed it has become through more accessible TV broadcasting as well as how the growth of social media has affected women’s sport
  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and securing that all-important competitive advantage.


Table of Contents

  • 1. Executive Summary
  • 2. Players
  • 3. Thematic Briefing
  • 4. Trends
  • 5. Industry Analysis

    • 5.1. Market size and growth forecasts
    • 5.2. Timeline

  • 6. Value Chain

    • 6.1. Broadcasting
    • 6.2. Sponsorship
    • 6.3. Attendance

  • 7. Companies

    • 7.1. Public companies

  • 8. Further Reading
  • 9. Our Thematic Research Methodology
  • 10. About GlobalData
  • 11. Contact Us

Frequently asked questions

Women in Sport – Thematic Intelligence thematic reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Women in Sport – Thematic Intelligence was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Sport reports
Sport: Filings Trends & Signals Q2 2023
$100 | September 2023
Sport: Hiring Trends & Signals Q2 2023
$100 | September 2023
Cloud in sport: Exercise visualization applications
$250 | September 2023
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Women in Sport – Thematic Intelligence in real time.

  • Access a live Women in Sport – Thematic Intelligence dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.