GlobalData Plc
  • Press Release

    With two-thirds of consumers interested in natural products, opportunities remain for healthy soft drinks

As global consumers’ attitudes towards soft drinks grow increasingly negative due to their high levels of sugar, calories, and ‘artificial’ ingredients, new opportunities are arising for companies to diversify their portfolios, according to GlobalData, a recognized leader in providing business information and analytics.

The company’s latest report states that healthy, ‘clean’ and functional soft drinks are in demand, with 89% of global consumers finding general health and wellbeing claims appealing in food and drink products. These consumers are seeking convenient ways to improve their personal wellbeing and live a more holistic lifestyle, without cutting soft drinks completely out of their diet. In this way, manufacturers must reduce sugar and calorie content, use plant-based sugar alternatives, and enrich products with essential vitamins and minerals to appeal to modern consumers.

Melanie Felgate, Senior Consumer Analyst for GlobalData, explains: “The sugar backlash, concerns around artificial ingredients, and a desire for a ’cleaner’ lifestyle are driving demand for beverages that are deemed ’better for you’ than regular soft drinks. Consequently, manufacturers must reduce sugar content and offer products with functional benefits, such as promoting gut and digestive health, to appeal to consumers seeking healthier products that are still similar to traditional soft drinks.”

One such example is Karma Probiotics Wellness Water, a product developed in the US which claims to contain a patented ingredient providing up to 10 times as much digestive health-promoting live culture than probiotic yoghurt.

Additionally, on-pack credentials such as logos and certificates, and popular health claims like ‘pure’ and ‘clean’ will further appeal to the 66% of global consumers interested in food and drink products with ‘natural claims’, which should be supported by the inclusion of health-enhancing natural ingredients and flavorings such as ginger, turmeric and cinnamon.

Felgate concludes: “It is imperative that soft drinks manufacturers better utilize health trends in order to compete in the market. Effective targeting will help brands to remain relevant to consumers’ changing preferences and shopping habits in this highly competitive space. This is highlighted by the 59% of global consumers who believe that they are often or always influenced by how soft drinks impact their health when choosing products.

“The sugar backlash and rising health-consciousness have hit a critical point where ’better for you’ has transitioned from desirable to necessity.”

– Information based on GlobalData’s report: Top Trends in Soft Drinks 2017.

Related Intelligence

Want more Insight like this?

Our interactive subscription platform has the most comprehensive data and analysis in your industry.

Request a Demo

Related Consulting

How can we help your business?

Our consultants are skilled in every specialist market niche to deliver solutions specifically designed for your individual requirements.

Request a Callback

    Press Release Consumer

    APAC to remain as the largest skincare market through 2022

    Asia-Pacific (APAC) region will continue to be the largest skincare market through 2022 and is forecast to reach US$90.9 billion, according to leading data and analytics company GlobalData. The company in its latest report, Opportunities in the Asia-Pacific Skincare Sector, forecasts that APAC region, which accounted for a 57.5% value share of the global haircare...

    Press Release Consumer

    Australia’s foodservice profit sector to surpass AUD$80bn by 2021, says GlobalData

    Buoyed by high levels of urbanization and increasing disposable incomes, Australia’s foodservice profit sector is expected to grow at a compound annual growth rate (CAGR) of 2.6% and reach a market value of AUD$80.8bn over the period 2016-2021, according to leading data and analytics company GlobalData. Australia’s strong economy has made foodservice market an attractive...

    Press Release Consumer

    Australian smoking tobacco market to grow in short term despite tax hikes

    Since 2014, the popularity of smoking tobacco has been growing in Australia with legal per capita consumption increasing to 90.8g in 2017. In addition to this, there is a considerable amount of “chop-chop” or illegal loose tobacco available to consumers, according to leading data and analytics company GlobalData. Smoking tobacco, which includes product segments such...

    Press Release Consumer

    10 FMCG trends to watch out for in 2018

    2018 is shaping up to be a year of contradictions in the fast-moving consumer goods (FMCG) market. Healthy junk food is emerging as a snack food trend, but consumers are also re-discovering indulgence via a counter-trend called sweet revenge that celebrates all that is sweet according to GlobalData, a leading data and analytics company. These are two of ten new trends that the company expects to influence packaged goods innovation and marketing in 2018.

    Press Release Consumer

    APAC to surpass Americas to become largest haircare market by 2022, says GlobalData

    Asia-Pacific (APAC) region is set to surpass Americas to become the largest haircare market by 2022 holding a value of US$32.8 billion, according to leading data and analytics company GlobalData. The company in its report, Opportunities in the Asia-Pacific Haircare Sector, forecasts that APAC region, which accounted for a 35.2% value share of the global...

Media Enquiries

If you are a member of the press or media and require any further information, please get in touch, as we’re very happy to help.
PhoneEMEA: +44 207 832 4399
PhoneAPAC: +91 40 6616 6809
Onlinecontact online

56% of #consumers are concerned about the impact of diet. Join us for more insight @incosmetics #cosmetics #trends…