1
The story
The company had operations in 20 countries and exported to a further 15 markets. They wished to understand where to further expand and what the mode of entry should be.
2
The solution
- GlobalData built an interactive model that ranked country and category opportunities based an analysis of 20 market drivers in more than 150 markets.
- The top 20 opportunities were then examined in terms of macro environment, regulatory environment, category growth, competitive environment, consumer trends, and barriers to entry.
- 8 opportunities were selected for further development. Each were analysed for profitability based on either build, borrow or buy mode of entry options.
- The client immediately actioned the highest priority opportunity, launching a non-beer brand in Europe in partnership with an international soft drinks company. Other opportunities have been scheduled for execution over the coming 3 years.
- As a result, Company and its customers now reap the benefits of a merger that has generated remarkable efficiencies throughout the combined entities.
3
The outcome
The client immediately actioned the highest priority opportunity, launching a non-beer brand in Europe in partnership with an international soft drinks company. Other opportunities have been scheduled for execution over the coming 3 years.
Outputs included identifying the client’s market share, and key drivers of future growth
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