The Registrations of Fiat vehicles in Germany attained a value of 89,150 Units in 2020
The indicator recorded a historical growth (CAGR) of 1.87% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in Germany post pandemic
The German car manufacturing industry, which is the largest in Europe, declined in both value and volume terms over the historic period. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. Like much of the rest of Europe, car sharing start-ups have dented growth in Germany’s sales, as an increasing number of Germans, especially those belonging to the younger segments of society, opt to share vehicles rather than purchase their own due to financial restraints or environmental reasons. Car2Go, which is owned by Daimler AG, is a prime example of a successful car sharing platform that has cemented its position, especially in the urban centers of Germany.
Fiat Chrysler Automobiles
Fiat Chrysler Automobiles UK Ltd (Fiat Chrysler Automobiles), a subsidiary of FCA Italy Spa, is a retailer of automobiles. The company sells new and used fiat cars. It offers a wide range of cars such as Panda, Punto, Bravo, Punto EVO, QUBO, and Doblo Abarth, among others. Fiat Chrysler Automobiles offers car personal finance, combined gap, car insurance, and business fleet services, and RTI insurance and smart insurance, test drive, inventory services, contract hire services, accident repair and maintenance services. The company also provides hire purchase, advance payment plans, and other financial services. Fiat Chrysler Automobiles is headquartered in Slough, Berkshire, the UK.
Products & Services
Its products and services widely range into New Cars, Used Cars, Spare Parts, Accessories, Financial Services, Car Personal Finance, Fiat Car Insurance, Combined Gap and RTI Insurance, Smart Insurance, Test Drive, Inventory Services, Contract Hire Services, Accident Repair, and Maintenance Services.
Corporate Strategy and Initiatives
FCA is focusing on improving its financial performance in comparison to previous years. It intends to reduce its operating costs and improve efficiency. For this, the company is planning to emphasize on larger vehicles such as utility vehicles, trucks, and vans. Moreover, the company plans to offer a wider range of products to its customers in order to enhance its profitability. FCA intends to centralize design, engineering, development, and manufacturing operations to operate efficiently on global scale. The company also plans to enhance capacity of its manufacturing plant. The company also plans to collaborate with technology companies to produce self-driving car technology, which will help the firm to stay on forefront of rapid technological changes.
FCA took initiatives to introduce new products, enhance manufacturing efficiency, improve capacity and maintenance and environmental compliance. In 2016, the company launched nine all-new products, which included six additions to the Group’s portfolio (Fiat Tipo, Toro, Fullback and 124 Spider, Maserati Levante, and Alfa Romeo Giulia) to address previously untouched vehicle segments and offerings as well as the Chrysler Pacifica, Jeep Compass, and Fiat Mobi.
Vehicle registration scenario
Fiat has remained consistent at the twelfth position in total vehicle registrations in Germany from 2015 to 2021. Globaldata predicts its ranking to be consistent or improve during the forecasted period.
Taken from : https://auto.globaldata.com/Analysis/details/fiat-chrysler-automobiles-nv---company-strategy-performance-analysis (Pg 17,18)
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