The Registrations of Ford vehicles in India attained a value of 45,799 Units in 2020
The indicator recorded a historical decline (CAGR) of 20% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to decline at a CAGR of...
Vehicle industry in India post pandemic
The Indian car manufacturing industry has fluctuated between growth and decline in value and volume terms in recent years. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. A key feature of the Indian industry during the historic period was the Indian government’s sudden decision to announce demonetization. The economic alarm that was ignited as a consequence of the government’s actions ultimately struck the country’s car manufacturing industry, as the sale of cars hit a 16-year low in December 2016. Though sales have recovered, it was on the back of heavy discounts in order to boost demand. As such, even though volume consumption levels recovered in the aftermath of the demonetization, the value of the market was not able to grow at the same pace.
Ford Motor Co (Ford) is an automotive company, which designs, manufactures, markets and services a full line of cars, trucks, sport utility vehicles and electrified vehicles. The company provides vehicle-related financing and leasing services. Ford markets its products under Ford and Lincoln brand names. It serves customers across South America, the Middle East, Europe, North America, Africa, and Asia Pacific. The company operates transmission plants, assembly plants, casting plants, metal stamping plants, and engine plants and other component plants across the world. It also operates assembly facilities, manufacturing plants, parts distribution centers, and engineering centers worldwide. Ford is headquartered in Dearborn, Michigan, the US.
Products & Services
Its products and services widely range into Passenger Cars, Trucks, Buses, Vans, Sport Utility Vehicles, Vehicle Accessories, Aftersales Vehicle Parts and Products, Electrified Vehicles, Maintenance and Vehicle Repair, Retail Financing, Wholesale Financing, Mobility Services and Third-party Claim Management.
Its major brand is constituted by Ford and Lincoln.
International Market scenario
In our International Markets Group, 2020 wholesales declined more than a quarter from a year ago, driven by COVID-related lower industry volume. Full year 2020 revenue declined year over year, driven by lower volume and weaker currencies, partially offset by higher net pricing and favorable series and option mix. Our International Market Group’s 2020 EBIT loss improved from a year ago. The improved EBIT was driven by cost reductions, higher net pricing, and favorable mix, partially offset by lower volume.
Corporate Strategy
The company focuses on at strengthening the competitive position and profitability of its operations.
The company aims to expand, improves, innovate, and design the new products and services. It also focuses on diversification and continues to invest on new businesses and opportunities. Ford also continues to assess variety of markets, channels, and investors for funding; and aims at de-risking strategy to increase the matching characteristics its assets to improve funding.
Vehicle registration scenario
Ford has remained in seventh and eighth position in total vehicle registrations in India from 2015 to 2019. In 2020, It fell at ninth and continued to remain at the same position till 2021. Globaldata predicts its ranking to remain at the same position till the forecasted period.
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