The Registrations of Ford vehicles in United States of America attained a value of 1,929,298 Units in 2020
The indicator recorded a historical decline (CAGR) of 7.83% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to decline at a CAGR of...
Vehicle industry in the United States of America post pandemic
The US car manufacturing industry has been declining in value and volume terms in recent years. The industry suffered a steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. The US car manufacturing industry declined in value during the historic period, largely as a result of decreasing demand. This was particularly significant in 2017, after the country’s real GDP growth decelerated in 2016, the lowest since the financial crises of 2008/2009. Demand has also been affected by US end-buyers increasingly opting for larger nine-seater SUV’s. Declining demand for US manufactured cars in key export destinations, such as Canada and Germany, also impacted the US car manufacturing industry negatively.
Ford Motor Co (Ford) is an automotive company, which designs, manufactures, markets and services a full line of cars, trucks, sport utility vehicles and electrified vehicles. The company provides vehicle-related financing and leasing services. Ford markets its products under Ford and Lincoln brand names. It serves customers across South America, the Middle East, Europe, North America, Africa, and Asia Pacific. The company operates transmission plants, assembly plants, casting plants, metal stamping plants, and engine plants and other component plants across the world. It also operates assembly facilities, manufacturing plants, parts distribution centers, and engineering centers worldwide. Ford is headquartered in Dearborn, Michigan, the US.
Products & Services
Its products and services widely range into Passenger Cars, Trucks, Buses, Vans, Sport Utility Vehicles, Vehicle Accessories, Aftersales Vehicle Parts and Products, Electrified Vehicles, Maintenance and Vehicle Repair, Retail Financing, Wholesale Financing, Mobility Services and Third-party Claim Management.
Its major brand is constituted by Ford and Lincoln.
Situation in European market
In Europe, 2020 wholesales declined from a year ago, driven by COVID-19 related lower industry volume, partially offset by higher net pricing and favorable series and option mix. Europe’s 2020 EBIT decreased from a year ago with an EBIT margin of negative percent. The lower EBIT was more than explained by COVID-19 related lower industry volume and the Kuga PHEV recall in the third quarter of 2020.
International Market scenario
In our International Markets Group, 2020 wholesales declined more than a quarter from a year ago, driven by COVID-related lower industry volume. Full year 2020 revenue declined year over year, driven by lower volume and weaker currencies, partially offset by higher net pricing and favorable series and option mix. Our International Market Group’s 2020 EBIT loss improved from a year ago. The improved EBIT was driven by cost reductions, higher net pricing, and favorable mix, partially offset by lower volume.
Corporate Strategy
The company focuses on at strengthening the competitive position and profitability of its operations.
The company aims to expand, improves, innovate, and design the new products and services. It also focuses on diversification and continues to invest on new businesses and opportunities. Ford also continues to assess variety of markets, channels, and investors for funding; and aims at de-risking strategy to increase the matching characteristics its assets to improve funding.
Vehicle registration scenario
Ford has remained the leader in total vehicle registrations in the US from 2015 to 2021. However, GlobalData predicts its ranking to fall at second position in 2022 and continue to remain at the same position till the forecasted period.
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