The Registrations of Jeep vehicles in United States of America attained a value of 795,313 Units in 2020
The indicator recorded a historical decline (CAGR) of 1.35% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in the United States of post pandemic
The US car manufacturing industry has been declining in value and volume terms in recent years. The industry suffered a steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. The US car manufacturing industry declined in value during the historic period, largely as a result of decreasing demand. This was particularly significant in 2017, after the country’s real GDP growth decelerated in 2016, the lowest since the financial crises of 2008/2009. Demand has also been affected by US end-buyers increasingly opting for larger nine-seater SUV’s. Declining demand for US manufactured cars in key export destinations, such as Canada and Germany, also impacted the US car manufacturing industry negatively.
Stellantis NV (Stellantis), formerly Fiat Chrysler Automobiles NV, is an automotive company, formed as a result of merger with PSA Group. The company designs, engineers, manufactures, distributes, and sells vehicles, components, and production systems. It also provides retail and dealer financing, leasing, and rental services through its subsidiaries, joint ventures, and commercial arrangements with third party financial institutions. Stellantis sells its vehicles under the Peugeot, Opel, Citroen, Alfa Romeo, Vauxhall, DS Auto, Abarth, Dodge, Free2Move, Fiat Professional, Jeep, Fiat and Lancia brands, among others. In addition, it markets related service parts and accessories, and service contracts under Mopar brand; sells luxury vehicles through Maserati brand; and operates used car platform under Spoticar brand. It has operations in Europe, North and Latin America, Asia Pacific, the Middle East, and Africa. Stellantis is headquartered in Amsterdam, The Netherlands.
Products & Services
Its products and services widely range into Passenger Cars, Utility Vehicles, Minivans, Light Commercial Vehicles, Lighting Components, Engine Control Units, Suspensions, Shock Absorbers, Electronic Systems, Exhaust Systems, Plastic Molding Components, Aluminum Cylinder Head, Industrial Automation Systems, Vehicle Lease Financing, and Aftermarket Services.
Its major brand is constituted by Comau, Fiat, Alfa Romeo, Ram, Lancia, Chrysler, Dodge, Mopar, Jeep, Spoticar and many others.
Corporate Strategy
Stellantis strives to increase and build brands by upgrading and innovating new design and efficiency products. The company intends to increase its focus on the Jeep, Ram, Maserati, and Alfa Romeo brands. It seeks to explore opportunities to develop partnerships to share technologies and platforms and enhance autonomous driving technologies.
The company aims at improving positioning of Maserati as a luxury brand, and lower product gap in specialty models, and at adapting different marketing strategies for Levante, and marketing in China to for newly launched products and provide more efficient powertrain combinations and product quality improvements.
Vehicle registration scenario
Jeep has remained consistent in seventh position in total vehicle registrations in the US from 2015 to 2019. In 2020, it rose in ranking to sixth. However, GlobalData predicts its ranking to rise further during the forecasted period.
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