The Registrations of Kia vehicles in United States of America attained a value of 586,105 Units in 2020
The indicator recorded a historical decline (CAGR) of 0.20% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in the United States of America post pandemic
The US car manufacturing industry has been declining in value and volume terms in recent years. The industry suffered a steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. The US car manufacturing industry declined in value during the historic period, largely as a result of decreasing demand. This was particularly significant in 2017, after the country’s real GDP growth decelerated in 2016, the lowest since the financial crises of 2008/2009. Demand has also been affected by US end-buyers increasingly opting for larger nine-seater SUV’s. Declining demand for US manufactured cars in key export destinations, such as Canada and Germany, also impacted the US car manufacturing industry negatively.
Kia Corp (Kia) formerly known as Kia Motors Corp is an automobile manufacturer which manufactures and markets wide variety of motor vehicles. It offers sport utility vehicles (SUVs), multi-purpose vehicles (MPVs), recreation vehicles, passenger cars, and commercial vehicles. The company also carries out leasing of vehicles and vehicle maintenance services. It sells these vehicles through a network of distributors and dealers. The company operates through its subsidiaries located in Asia Pacific, Europe, Middle East and Africa, the Americas. Kia is headquartered in Seoul, South Korea.
Products & Services
Its products and services widely range into Passenger Cars, Recreational Vehicles, Commercial Vehicles, Leasing of Vehicles, and Vehicle Maintenance.
Its major brand is constituted by Picanto, Rio, Soul, Forte, cee'd, Optima, Candenza, Venga, Rondo, Sedona, Sportage, Sorento, Mohave, K2700, K4000G, and Kia.
Corporate Strategy
Kia’s strategy focuses on strategic investments and partnerships with major companies from different areas. It also establishes mobility business subsidiaries based on a company’s collaboration platform at home and abroad to offer efficient and eco-friendly smart mobility solutions. It also focuses on enhancing the recyclability of automobiles by enhancing the performance of power sources.
2021 is a meaningful year in which Kia held a new brand launch and declared our goal to leap forward as a sustainable mobility brand, going beyond the role of just an automobile manufacturer. With fundamental changes in all areas of our business, from our company name, logo, model names, designs to business models, Kia intends to take the lead in creating a sustainable society by driving innovation in our products and services.
Vehicle registration scenario
Kia has remained consistent in ninth and tenth rank in total vehicle registrations in the US from 2015 to 2019. In 2020, Its rank fell to eleventh. However, GlobalData predicts its ranking to remain at the same position during the forecasted period.
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