The Registrations of Mahindra vehicles in India attained a value of 136,500 Units in 2020
The indicator recorded a historical decline (CAGR) of 18% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to decline at a CAGR of...
Vehicle industry in India post pandemic
The Indian car manufacturing industry has fluctuated between growth and decline in value and volume terms in recent years. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. A key feature of the Indian industry during the historic period was the Indian government’s sudden decision to announce demonetization. The economic alarm that was ignited as a consequence of the government’s actions ultimately struck the country’s car manufacturing industry, as the sale of cars hit a 16-year low in December 2016. Though sales have recovered, it was on the back of heavy discounts in order to boost demand. As such, even though volume consumption levels recovered in the aftermath of the demonetization, the value of the market was not able to grow at the same pace.
Mahindra & Mahindra Ltd (M&M), the flagship company of the Mahindra Group, is a diversified business company. It has a presence in major industries such as automotive, aerospace, agri-business, aftermarket, information technology, consulting, components, clean energy, financial services, defense, real estate and infrastructure, industrial and construction equipment, two-wheelers, retail, steel, hospitality, IT services, automotive parts, investments, and logistics. It has manufacturing facilities in the US, France, Finland, India, Japan, Africa, China, and Australia. The company also operates research and development centers. M&M operates in India, South Korea, Japan, and Italy, besides North America. M&M is headquartered in Mumbai, India.
Products & Services
Its products and services widely range into Pik – Ups, LCVs, SUVs, Compact Truck, UVs, Electric Car, After-Market, Engines, Agri Inputs, Farm Implements, Tractors, Two Wheelers, Ferro Alloys and Metal Scrap, Powerboat Manufacturing, Consulting Services, Financial Services, Retailing, Agri Services and many other products and services.
Its major brand is constituted by Scorpio, Thar, XUV500, Bolero, Marazzo, Bolero Neo, Alturas G4, XUV300, Xylo, and KUV100 NXT.
Corporate Strategy and Initiatives
The company’s strategic intent is to build upon its existing business and pursue opportunities to enter new markets and businesses. The major elements of the company’s strategy include strengthening R&D and technology capabilities and enhancing its product portfolio to strengthen its presence in various product segments. It also focuses on expanding its business in overseas markets through organic and inorganic strategies.
Vehicle registration scenario
Mahindra has remained consistent in the third position in total vehicle registrations in India from 2015 to 2019. In 2020, it’s rank slipped to fifth position. However, GlobalData predicts its ranking to remain consistent or slip further below during the forecasted period.
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