The Registrations of Maruti vehicles in India attained a value of 1,213,660 Units in 2020
The indicator recorded a historical decline (CAGR) of 7.87% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in India post pandemic
The Indian car manufacturing industry has fluctuated between growth and decline in value and volume terms in recent years. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. A key feature of the Indian industry during the historic period was the Indian government’s sudden decision to announce demonetization. The economic alarm that was ignited as a consequence of the government’s actions ultimately struck the country’s car manufacturing industry, as the sale of cars hit a 16-year low in December 2016. Though sales have recovered, it was on the back of heavy discounts in order to boost demand. As such, even though volume consumption levels recovered in the aftermath of the demonetization, the value of the market was not able to grow at the same pace.
Maruti Suzuki India Ltd (Maruti Suzuki) a subsidiary of Suzuki Motor Corp, is an automobile manufacturing company. It manufactures and sells motor vehicles, components, and spare parts under three categories such as vans, passenger cars and utility vehicles. Its major brands include Baleno, Super Carry, Eeco Cargo, S-Cross, Xl6, Ignis, S-Presso, Celeriox, Alto, Ertiga, WagonR, Celerio, Swift, Ritz, DZire, Ciaz, Eeco, and Vitara Brezza. In addition, Maruti Suzuki also offers services such as finance, insurance, accessories, and parts, driving school, leasing and fleet management, and Autocard. The company owns two manufacturing plants in Gurgaon and Manesar and serves customers across India, Europe, Asia, Oceania, and Latin America. Maruti Suzuki is headquartered in New Delhi, India.
Products & Services
Its products and services widely range into Passenger Cars, Utility Vehicles, Vans, Vehicle Servicing, Finance and Insurance, Auto Card, Parts and Accessories, and Driving Training.
Its major brand is constituted by Baleno, Super Carry, Eeco Cargo, S-Cross, Xl6, Ignis, S-Presso, Celeriox, Alto, Ertiga, WagonR, Celerio, Swift, Ritz, DZire, Ciaz, Eeco, and Vitara Brezza.
Relief measures during pandemic
Since the beginning of the pandemic last year, the Company’s efforts have been extremely focused on the safety and well-being of its value chain members. The Company collaborated with its stakeholders and jointly prepared detailed Standard Operating Procedures (SOPs) catering to specific needs of every member of the value chain partners. Besides, the Company also facilitated the value chain partners in vaccinating their workforce. To ensure the health and well-being of its employees, including their families, the Company took all-round measures such as forging tie-ups with several healthcare service providers to offer COVID-19 care, quickly supporting with oxygen concentrators, tying up with an external partner for digital health consultation, organizing vaccination camps, and imparting trainings on improving physical and mental well-being. The Company will continue to observe all COVID-19 SOPs and precautions, be sensitive to the human and social element, build an environment of positivity and keep working hard as its bit in these difficult times.
Corporate Strategy
Maruti Suzuki aims to be the one of the leaders in the Indian Automobile industry by increasing partnerships and networks. The company focuses on various factors such as styling, navigation, hybrid technology, infotainment, additional safety, and other luxury features. Maruti Suzuki also focuses on customer obsession, and innovation and creativity. It primarily focuses to introduce and invest in new technologies. It introduced Nexa technology into the cars through premium sales channel and SHVS technology in Ciaz recently.
Vehicle registration scenario
Maruti has remained the leader in total vehicle registrations in India from 2015 to 2021. Globaldata predicts its ranking to remain consistent during the forecasted period.
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