The Registrations of Mazda vehicles in Germany attained a value of 44,346 Units in 2020
The indicator recorded a historical decline (CAGR) of 13% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to decline at a CAGR of...
Vehicle industry in Germany post pandemic
The German car manufacturing industry, which is the largest in Europe, declined in both value and volume terms over the historic period. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. Like much of the rest of Europe, car sharing start-ups have dented growth in Germany’s sales, as an increasing number of Germans, especially those belonging to the younger segments of society, opt to share vehicles rather than purchase their own due to financial restraints or environmental reasons. Car2Go, which is owned by Daimler AG, is a prime example of a successful car sharing platform that has cemented its position, especially in the urban centers of Germany.
Mazda Motor Corp (Mazda) is a manufacturer of an automobile products. The company manufactures and distributes passenger cars and commercial vehicles globally. The company’s product portfolio includes mini vans, compact vehicles, sports cars, sport-utility vehicles, station wagons, sedans, light cars, welfare vehicles, special edition automobiles, gasoline reciprocating engines, diesel engines, automatic and manual transmissions for vehicles. Mazda also offers automobile accessories, hybrid automobile technology engines, rotary internal combustion engines, and commercial sports car engines. It has several manufacturing and assembly facilities in Japan, China, Thailand, the US, South Africa, Malaysia, Vietnam, Taiwan, and Russia. The company operates in Asia Pacific, North America, and Europe. Mazda is headquartered in Aki-Gun, Hiroshima, Japan.
Products & Services
Its products and services widely range into Four-Wheeled Vehicles, Gasoline Reciprocating Engines, Diesel Engines, Rotary Engines, Automatic and Manual Transmissions for Vehicles, and Financial Services.
The company offers a wide variety of brands like - Mazda MX-30, Mazda 2, Mazda 3, Mazda 6, Mazda CX-30, Mazda CX-5, Mazda CX-8, etc.
Corporate Strategy
Mazda strives to continuous innovation and launching new electric hybrid models. The company also focuses on strengthen its partnerships and joint venture companies to develop innovative products. In line with above approach, in April 2021, the company Suzuki Motor Corp, Subaru Corp, Daihatsu Motor Co. Ltd, Toyota Motor Corp entered into an agreement to jointly develop the technical specifications for next-generation vehicle communications devices. Mazda has undertaken a long-term vision for technology development, which is named as Sustainable Zoom-Zoom 2030. In this regard, the company focuses to increase installation direct-injection turbocharged gasoline engine SKYACTIV-X.
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