The Registrations of Mercedes Benz vehicles in Germany attained a value of 303,185 Units in 2020
The indicator recorded a historical decline (CAGR) of 2.41% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in Germany post pandemic
The German car manufacturing industry, which is the largest in Europe, declined in both value and volume terms over the historic period. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. Like much of the rest of Europe, car sharing start-ups have dented growth in Germany’s sales, as an increasing number of Germans, especially those belonging to the younger segments of society, opt to share vehicles rather than purchase their own due to financial restraints or environmental reasons. Car2Go, which is owned by Daimler AG, is a prime example of a successful car sharing platform that has cemented its position, especially in the urban centers of Germany.
Mercedes-Benz Group AG, formerly Daimler AG (Mercedes-Benz), is an automobile company. It develops, produces, and distributes automobiles, trucks, vans and buses. The company also provides financing, leasing, fleet management, insurance, and mobility services. Daimler markets its offerings under various brands including Mercedes-Benz, smart, Freightliner, Western Star, FUSO, BharatBenz, Thomas Built Buses and Setra among others. It has operations across Europe, NAFTA, Asia and other markets. Mercedes-Benz has production, distribution, sales and other facilities in North America, South America, Europe, Asia, Australia and Pacific and Africa. The company has partnership with Beiqi Foton Motor Co Ltd to produce trucks under the Auman brand in China. Mercedes-Benz is headquartered in Stuttgart, Baden-Wurttemberg, Germany.
Products & Services
Its products and services widely range into Passenger Cars, Two-Seater Cars, Trucks, Vans, Buses, Diesel Engines, Accessories, Financing Dealers for Property, Financing Plant and Equipment Purchases, Vehicle Inventory Finance, Insurance Brokerage Services, Refinance, Fleet management, Banking services, Car rental services and Mobility Services.
Its major brand is constituted by Maybach, Mercedes-Benz, Fuso, Freightliner, Western Star, BharatBenz, Thomas Built Buses, Setra, EQ, Athlon and Auman.
Post pandemic situation
The development of automotive markets also had an impact on the business of Daimler Mobility AG. Contract volume decreased, but we continue to finance or lease half of the vehicles we sell.
Across all our divisions, we made significant progress with efficiency in 2020. We will continue along this path with the same discipline. The pandemic has once again made it clear that efficiency is a prerequisite for the ability to act effectively.
Looking ahead, we are pursuing two main strategic priorities: digitization and electrification. We are cooperating with strong partners in both fields. In this way, we are not only accelerating technological developments, but we are also sharing the costs.
Corporate Strategy
Mercedes-Benz strives to become one of the leading providers of mobility services. The company focuses on developing products and services in the vehicle connectivity, autonomous driving, digital mobility and transport services and electric mobility areas.
The company intends to reinforce its global core business of vehicle manufacturing, secure a leading position in new fields, adopt corporate culture, and strengthen its divisional structure in line with the transformation of the auto industry.
Vehicle registration scenario
Mercedes Benz has remained consistent in second position in total vehicle registrations in Germany from 2015 to 2020. Globaldata predicts its ranking to remain consistent throughout the forecasted period.
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