The Registrations of Mercedes vehicles in United States of America attained a value of 325,915 Units in 2020
The indicator recorded a historical decline (CAGR) of 4.33% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in United States post pandemic
The US car manufacturing industry has been declining in value and volume terms in recent years. The industry suffered a steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. The US car manufacturing industry declined in value during the historic period, largely as a result of decreasing demand. This was particularly significant in 2017, after the country’s real GDP growth decelerated in 2016, the lowest since the financial crises of 2008/2009. Demand has also been affected by US end-buyers increasingly opting for larger nine-seater SUV’s. Declining demand for US manufactured cars in key export destinations, such as Canada and Germany, also impacted the US car manufacturing industry negatively.
Mercedes-Benz Group AG, formerly Daimler AG (Mercedes-Benz), is an automobile company. It develops, produces, and distributes automobiles, trucks, vans and buses. The company also provides financing, leasing, fleet management, insurance, and mobility services. Daimler markets its offerings under various brands including Mercedes-Benz, smart, Freightliner, Western Star, FUSO, BharatBenz, Thomas Built Buses and Setra among others. It has operations across Europe, NAFTA, Asia and other markets. Mercedes-Benz has production, distribution, sales and other facilities in North America, South America, Europe, Asia, Australia and Pacific and Africa. The company has partnership with Beiqi Foton Motor Co Ltd to produce trucks under the Auman brand in China. Mercedes-Benz is headquartered in Stuttgart, Baden-Wurttemberg, Germany.
Products & Services
Its products and services widely range into Passenger Cars, Two-Seater Cars, Trucks, Vans, Buses, Diesel Engines, Accessories, Financing Dealers for Property, Financing Plant and Equipment Purchases, Vehicle Inventory Finance, Insurance Brokerage Services, Refinance, Fleet management, Banking services, Car rental services and Mobility Services.
Its major brand is constituted by Maybach, Mercedes-Benz, Fuso, Freightliner, Western Star, BharatBenz, Thomas Built Buses, Setra, EQ, Athlon and Auman.
Post pandemic situation
The development of automotive markets also had an impact on the business of Daimler Mobility AG. Contract volume decreased, but we continue to finance or lease half of the vehicles we sell.
Across all our divisions, the company made significant progress with efficiency in 2020. The pandemic has once again made it clear that efficiency is a prerequisite for the ability to act effectively.
Looking ahead, the company pursuing two main strategic priorities: digitization and electrification. We are cooperating with strong partners in both fields. In this way, they are not only accelerating technological developments, but we are also sharing the costs.
Corporate Strategy
Mercedes-Benz strives to become one of the leading providers of mobility services. The company focuses on developing products and services in the vehicle connectivity, autonomous driving, digital mobility and transport services and electric mobility areas.
The company intends to reinforce its global core business of vehicle manufacturing, secure a leading position in new fields, adopt corporate culture, and strengthen its divisional structure in line with the transformation of the auto industry.
Vehicle registration scenario
Mercedes Benz has remained consistent in fourteenth and fifteenth position in total vehicle registrations in the US from 2015 to 2020. GlobalData predicts its ranking to remain consistent at fourteenth throughout the forecasted period.
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